To promote? Li San? Promotion and realization? Three first, three most? For the goal, for the construction? Heartwarming project? Taking corporate culture activities as the carrier, the following are the bank corporate culture construction plans I collected, welcome to refer to and learn from them!
Chapter 1: Corporate Culture Construction Plan of Bank of China Lianyungang Branch (3,598 words) The general idea of corporate culture construction in 20XX is: take the general behavior as an example? Fourteen words? Driven by core values? Li San? Promotion and realization? Three first, three most? For the goal, for the construction? Heartwarming project? Take corporate cultural activities as the carrier, advocate honesty, performance priority and courage to take responsibility, and create a good atmosphere of continuous innovation, harmony and tolerance; Establish a good employment orientation, improve the assessment and incentive mechanism, carry forward the bank's core values and corporate culture, set an example, carry forward the advanced, stimulate employees' sense of honor and mission, improve cohesion and centripetal force, and build a bank? Family service? Features, start the journey of the new century.
First, strengthen the organization and leadership of corporate culture construction
First, set up a leading group for corporate culture construction of Lianyungang Branch.
Leader: Chairman Xu Jin.
Vice Chairman: Vice Chairman Fu Weidong, Vice Chairman Yuan and Zhu Zhaojun, Secretary of the Disciplinary Committee.
Member: Principal responsible persons of branches and departments within the jurisdiction.
There is an office under the leading group, which is located in the Party Affairs Department of the Municipal Bank. Its members are composed of relevant personnel from the Party Affairs Department, the office and the trade union.
All branches and departments shall determine a deputy to be responsible for the arrangement and implementation of the specific work of corporate culture construction. The corporate culture and its materialization plan of all branches and departments of the municipal bank shall be submitted to the office of the leading group of the municipal bank for examination and approval before implementation, so as to unify the pace and requirements.
The second is to establish a long-term working mechanism for corporate culture construction. The key to the construction of enterprise culture lies in implementation. Adhere to the principle of focusing on construction, paying close attention to management, being pragmatic and persistent, form a cultural construction pattern in which the top leaders are responsible, all units and departments cooperate, and * * * Qi Xin cooperates, and earnestly complete the tasks and objectives formulated in the corporate culture construction plan of the whole bank.
The third is to incorporate the construction of corporate culture into the quarterly and annual performance appraisal system of each branch, and the relevant departments will closely link the completion of the plan with the performance.
Second, deepen? Heartwarming project? build
20XX years,? Heartwarming project? The specific requirements of the work are: around? Three first, three most? Strategy: with the goal of improving employee satisfaction and enhancing employee cohesion, we will continue to carry out strategic publicity, understand employee demands through multiple channels, care for employees from multiple angles, realize employees through multiple channels, improve the pertinence of various measures, and shift the focus of work to pay attention to employees' professional expectations to further improve? Heartwarming project? Working mechanism, attach importance to process management and assessment, promote the effective implementation of various measures of heart engineering, and create a harmonious, harmonious, dynamic and harmonious atmosphere for the sustained and rapid development of the whole bank.
According to the questions reflected in the 20XX employee thought dynamic questionnaire "Speak Your Mind", we will formulate the 20XX employee thought dynamic questionnaire. Heartwarming project? Construct the guidance of promotion measures, carry out strategic transmission continuously, effectively relieve the pressure feeling, expand employees' career in multiple ways, and pay attention to process management and assessment. This "opinion" will be issued in a special article, and all units are requested to implement it.
Third, stick to the center and carry out corporate culture activities pragmatically and effectively.
Around the center of the whole bank, closely combine the series of centennial celebrations of the whole bank, create an atmosphere, realize the effective integration of corporate culture and various central tasks, and promote all the work of the whole bank.
First, do a good job in internal publicity.
1. Hold a corporate culture knowledge contest for new employees.
To go further? Newcomers join me to escort? Activities, to better guide new employees to fully understand and accurately grasp the profound connotation and spiritual essence of China Bank's core values, and actively participate in corporate culture construction, consciously unify their thoughts and change their concepts according to the requirements of core values, truly become loyal practitioners and active promoters of corporate culture construction, and give full play to their main role in corporate culture construction. Plan to hold a corporate culture knowledge contest for new employees.
(Leading department: Youth League Committee of Branch: before May 4th Youth Day)
2. Make promotional videos of Lianyungang Branch.
Focus on the development history of branches through promotional videos. Pursuing Excellence? Core values and? Integrity, performance, responsibility, innovation and harmony? Corporate culture. Use outlets, internal websites and other self-owned channels to broadcast, showing the historical picture of Lianyungang Branch in an all-round way.
(Lead department: branch)
3. Rebuild the website of Lianyungang Branch. Better display the corporate culture characteristics of Lianyungang Branch, build the intranet into a platform with pictures and texts, rich content and interactive communication, build it into an online home for employees of Lianyungang Branch, and become an effective carrier for corporate culture promotion of our bank.
(Lead department: branch and operation department)
The second is to do external publicity.
Actively publicize the corporate culture of China Bank in connection with the activities of the Bank's centennial celebration, and improve its social visibility and reputation.
1, holding? Celebrate the establishment of China Bank100th anniversary? Organize employees' cultural performances and big customer appreciation meetings in time.
Theme: Celebrating the establishment of Bank of China100th anniversary. Leaders of government and regulatory authorities, key customers of branches, award-winning employees, employee representatives at all levels and retired employees are invited to attend. Hold a cultural performance for employees in the whole jurisdiction, and carry out appreciation activities for key customers.
(lead department: office)
2. Hold a series of thematic photo exhibitions.
Subject content: held in the business department of city bank? Foreign exchange financial management for a hundred years? Taking Lianyungang BOC Achievement Photo Exhibition as the theme will enhance customers' understanding of the profound history and development track of Bank of China and Lianyungang Branch.
(Lead Department: Party Affairs Department of the Branch)
3. keep it? Bank of China100th Anniversary? Special media coverage
Subject content: Pay attention to the mainstream media in the city? Bank of China100th Anniversary? The special series reports show the historical changes of China Bank and Lianyungang Branch, the great achievements of strengthening the city and enriching the people, and the spirit of striving for perfection.
(Lead department: branch)
4. keep it? Hong Kong reporter meets BOC? Award-winning composition activity
Subject content: Organizing in a port city? Hong Kong reporter meets BOC? The prize-winning essay activity will guide the mainstream media to publicize our concrete actions and quality services in the process of reform and development, enriching the people and strengthening the city with new perspectives and new feelings. Organize the selection of authoritative professional judges.
(Lead department: branch)
5. Cooperation with provincial banks? Hundred Communities Showing Hundred Years of China Bank? Large-scale community brand and commercial promotion activities. Select high-end communities in the whole city 10, and organize personnel to focus on community development. Does China Bank love the community and serve the people for a hundred years? Promote the theme and arrange mainstream media coverage.
(Lead department: branch)
6. release? Bank of China in a hundred years? Tv, print, outdoor and internet series advertisements
Subject content: according to the requirements of the provincial bank, use different types of media to put advertisements in stages and spread them to the public? Bank of China in a hundred years? Corporate image. Focus on the digital TV boot screen and electronic program guide (EPG), newspapers with high public reading, LED screens in business districts, well-known websites and other media for creative publicity.
(Lead department: branch)
7. Innovatively carry out the packaging work of centennial celebration outlets.
According to the unified deployment of provincial banks, starting in 20XX? A good start? Centennial celebrations dominate the beautification and packaging of outlets. Unified by the head office? Centennial celebration? Combining the publicity elements such as the Year of the Loong Zodiac cards and ceremonial certificates of deposit, the Bank creatively designed publicity signs to beautify and beautify the outlets under its jurisdiction during Christmas, New Year's Day, Spring Festival, Lantern Festival and celebrations, so as to enhance the image and brand awareness of our outlets during festivals.
(Lead department: branch)
8. Public service publicity
Subject content: Undertaking Jiangsu Branch of Bank of China? The call of the heart? The first batch of large-scale rescue activities for poor children with congenital heart disease were a complete success. We paid a return visit to the children who received funding and successfully operated in Lianyungang City, and arranged media coverage. At the same time, visit orphanages and social welfare homes to establish a good corporate citizenship image. Choose a good goal and keep moving forward.
(Lead department: branch)
Fourth, unify materialization and create a strong corporate culture atmosphere.
The concretization of our corporate culture is to make China Bank unique? Symbol? The concept of corporate culture is fully displayed in various places, which has a subtle influence on employees, changes their behavior and plays an educational role in corporate culture. At the same time, it is also a means to shape our brand image and become our cultural symbol. In 20XX, the concretization of our corporate culture will be led by Party affairs, offices and trade unions, with the cooperation of all departments and sub-branches, and plans will be made according to local conditions. The initial concrete scheme is as follows:
The first is to make a smiling face wall. Collect smiling face photos of employees at all levels in the bank and choose a suitable location for wall making? The smiling wall shows the positive, healthy and optimistic mentality of employees, reflects the cultural atmosphere of family harmony in our bank, and makes? Smiling wall becomes happy work? Booster? . Do the front desk department and window unit do their own employees? Smiling Wall allows customers to feel the affection of China Bank more intuitively and handle business in a more relaxed and pleasant environment.
(Lead department: branch)
The second is the materialized skills training room. Name the skills training room and build our skills training brand. Hang photos of this year's elite technical experts and skills indoors and hang them in a conspicuous position? The edge of the sword comes from sharpening, and the fragrance of plum blossoms comes from bitter cold? For example, training slogans, setting up the ranking list of technical achievements of various units, and making photo display plates for skills training, competitions and other activities to better create an atmosphere of catching up with learning.
(lead department: trade union office)
The third is the History Museum. With pictures, words and objects as the carrier, the history and features of Lianyungang Branch are comprehensively displayed from the aspects of institutional evolution, leadership care, business development, staff growth, party style and clean government, family service, social return, brand building and honor park.
(Lead department: branch)
Fourth, party member activity room. Put on the wall the guiding ideology and basic line of party flag and the Party, the rights and obligations of party member, the working system of Party building, the pledge of joining the Party, the network diagram of the Party organization, the positions and division of labor of branch members within the jurisdiction, the activity plan and assessment methods. Build the activity room in party member into the home of every Party branch and party member. Party member activity room is open to all Party branches within its jurisdiction, and can arrange study, exchange or other activities within the party.
(Lead Department: Party Affairs Department)
The fifth is to be a corporate culture wall. Redesign the west-facing main wall of the branch compound into a corporate culture wall. It is divided into three sections: strategic objectives, photo news and bulletin board to publicize the strategic objectives, working ideas or slogans of the whole bank respectively; Photos of various meetings, trainings, activities, etc. Pay attention to timeliness; Notice, announcement, announcement, publicity, etc.
(Lead department: branch)
Sixth, while doing a good job in the propaganda film of the bank image, we will edit and launch the publicity album of the bank's corporate culture, and strive to be comprehensive, illustrated, popular and vivid, fully reflecting the bank's cultural characteristics, cultural heritage and comprehensive strength.
(Lead department: branch)
Seventh, further improve the workers' homes. Really build activity rooms, staff reading rooms, chess rooms and other places for employees' amateur cultural and sports life, carry out more cultural and sports activities related to activity rooms, attract more employees to participate, and improve the utilization rate and satisfaction of employees' homes.
(lead department: trade union office)
Eight is the materialized staff canteen. In addition to displaying the core values of corporate culture, set up a staff style display wall. Show pictures of various cultural and sports activities organized by our bank, paintings and photos of employees, etc. Let employees eat in a pleasant and relaxed environment.
Chapter II: The implementation plan of corporate culture construction of Agricultural Bank of China (4,808 words), the principles to be followed by the overall requirements and the construction objectives.
I. General requirements
With Deng Xiaoping Theory and? Theory of Three Represents theory? Guided by the important thought, we should fully implement Scientific Outlook on Development and closely focus on the market positioning of China Agricultural Bank. 35 10? The development strategy focuses on improving the comprehensive competitive strength of the whole bank and enhancing the core value of enterprises through corporate culture management. Create an all-round international financial enterprise integrating urban and rural areas? Provide strong cultural support.
Second, follow the principle.
1, the principle of integration of cultural orientation and strategic transformation. Corporate culture orientation and? 35 10? Match with the development strategy. Focusing on the strategic development objectives of the whole bank, we will adjust our work ideas and behavior in a timely manner to further improve the level of standardized management and performance management.
2. The principle of taking management as the center. Always take business management as the center, closely focus on solving the core problems of business management, serve the center in guiding ideology, ensure the center in work objectives, adhere to the center in daily activities and highlight the center in evaluation, so as to enhance and promote business management.
3, the principle of combining long-term goals with short-term benefits. The construction of enterprise culture should be long-term, continuous and gradual, and should be based on reality and pay attention to phased results. It is necessary to analyze and solve some specific problems in the development of this unit, so that employees can see and feel the actual effect of cultural management and truly appreciate the effectiveness of cultural management.
4, the principle of a high degree of unity. The corporate culture construction of ABC should highly reflect the will of the first-class legal person, and the whole bank must unify the core concept, behavior culture and material culture, and each branch must not go its own way.
5. The principle of combining the active participation of leaders and employees. Senior managers of the whole bank, especially team members, should take the lead in learning, advocating, following and practicing ABC culture; Middle-level cadres should give full play to the exemplary role of connecting the preceding with the following and be good cultural pioneers; Employees should strengthen training and truly understand the connotation of ABC's cultural declaration.
Third, the construction goal
1. Short-term goal: actively introduce advanced cultural elements of modern commercial banks such as honesty, innovation, learning, responsibility, compliance and humanistic care, and strive to use 1? In the past three years, the work style and style have been significantly improved, the behavior of enterprises and employees has been rigorous and standardized, the control, execution, cohesion, centripetal force and comprehensive competitiveness have been significantly enhanced, the social image has been significantly improved, and the management level and efficiency have been significantly improved.
Employees' awareness of the core concept of ABC's corporate culture reached 65,438+000%, and the recognition degree reached over 90%. The conscious and spontaneous management behavior was gradually reflected in the action. All rules and regulations have been seriously implemented, and the consciousness of employees' standardized behavior has reached 100%, and the incidence rate has dropped significantly. Realize the clarity and unification of brand image, unify the main advertisement and slogan, unify the production of promotional materials and the promotion of key products. Realize the unification of the style of newly renovated business premises and the production and placement of office supplies.
2. Medium-and long-term goals: keep pace with the times, deepen the innovation of ABC's corporate culture, and cultivate and establish new business concepts such as capital constraint, prudent management, value creation, openness and enterprising, and entrusted responsibility. Excellent corporate culture, such as the core concept and behavior culture of Agricultural Bank of China, infiltrated into the whole process of operation and management, and became the conscious behavior of employees. The whole bank has formed a good corporate code of conduct. The level of business development and management has entered the ranks of world-class banks, maximizing shareholder value and employees enjoying the fruits of reform and development.
Three-year main tasks and stage decomposition
Promotion Year of Corporate Culture Construction (from the second half of 20XX to the first half of 20XX)
Issued the Corporate Culture Management Manual of Agricultural Bank of China, the Cultural Manifesto of Agricultural Bank (Trial Edition) and the Implementation Plan of Corporate Culture Construction of Agricultural Bank of China. Publish and publicize the cultural achievements of the Agricultural Bank of China and mobilize them at the 20XX working meeting of the Agricultural Bank of China. Hold a national training meeting to promote the construction of corporate culture of Agricultural Bank of China, make comprehensive deployment and training for the backbone of corporate culture construction of the whole bank, and strive to make employees fully understand the development history, cultural genes, cultural disadvantages and cultural development direction of Agricultural Bank of China, fully grasp the cultural core contents such as the mission, vision and values of Agricultural Bank of China, and gradually establish them throughout the bank? From cultural construction to cultural management? The scientific thought of. Main work: cultural achievement conference, corporate culture training, multimedia publicity, etc. This work includes two stages:
The first stage: publishing a cultural handbook. The purpose of this stage is to establish the core content of culture and the main orientation of cultural management. The senior management of the Head Office will clearly release the start signal of cultural deep cultivation activities to the whole bank and call on all employees to actively participate in and fully implement them.
The second stage: cultural promotion of the whole bank. The purpose of this stage is to form a sense of the whole bank through top-down cultural promotion and publicity activities, and completely change the phenomenon of cultural disunity and ambiguity; At the same time, cultivate and set up their own cultural propaganda team, preach at different levels, form a good cultural atmosphere, and lay a solid public opinion foundation for the landing and deep planting of culture.
Deepening Year of Corporate Culture Construction (from the second half of 20XX to the first half of 20XX)
Adhere to the principles of effectiveness and sustainability, maximize the collective wisdom, produce energy-gathering effect, and thoroughly study and solve the problems encountered in corporate culture construction; Focusing on the work priorities of the whole bank, the whole bank pays close attention to cultural implementation through the combination of unification and separation, integration of points and areas, and integration of points and areas. Focus of work: First, determine the first batch of pilot banks of tier-one branches and do a good job of cultural implantation, and provide targeted training and counseling on the basis of in-depth analysis of the cultural status quo of branches; Second, each branch formulates detailed rules for the implementation of corporate culture according to the Implementation Plan, which is linked with the plan of the Head Office; Third, focus on the key issues of each branch, solve practical problems through in-depth cultural implantation, improve management performance, and achieve the purpose of mobilizing the enthusiasm and motivation of employees' cultural management with cultural efficiency. This work includes two stages:
The third stage: the forerunner of deep-rooted culture. The purpose of this stage is to explore and master the practical methods of cultural deep planting through the pilot work of cultural deep planting, sum up experience, improve work efficiency and effect, in order to achieve comprehensive results.
The fourth stage: cultural benchmarking management. This stage is the focus and difficulty of the whole cultural implantation work. The purpose is to let managers at all levels master the basic methods and tools of cultural management through specific cultural management work, and try to solve the main problems of branches and departments on the basis of investigation and improve the team performance of each unit.
Promotion Year of Corporate Culture Construction (from the second half of 20XX to the first half of 20XX)
Through summing up, refining and sublimation, we will form a corporate culture with more ABC characteristics, further integrate it into the work of the whole bank, take root in the hearts of all employees, and make employees highly identify with it, practice it personally and consciously. After some achievements have been made in the stage of cultural deep planting, we should systematically summarize and evaluate the cultural management in time to ensure the continuous development of the work. Seriously sum up the experience and shortcomings of cultural management and measure the effectiveness of cultural achievements in order to adjust and improve them in time. Timely discover the advanced teams and individuals emerging in the activities, and vigorously publicize and commend them. In the second half of 20XX, the Corporate Culture Construction Committee of the Head Office made a comprehensive evaluation of the Corporate Culture Construction Executive Committee of tier-one branches and commended advanced activities. At the same time, each branch has carried out the corresponding cultural evaluation and commendation work. Actively publicize the achievements of corporate culture construction, let the public know the course of agricultural bank culture construction, identify with agricultural bank culture and spread agricultural bank culture. This work includes: the fifth stage: cultural summary and evaluation.
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