Girlfriend is a comprehensive publication that mainly reflects women's life and mental outlook. She has always been aiming at "being a man's confidant, a woman's confidant and a good friend of all readers", striving for deep connotation, high taste and new horizons. Because of its fresh and energetic unique style, it has been sincerely favored by young friends including male friends since its birth.
"Girlfriend" won the readers' full trust with its good reputation and word of mouth, so that customers got the greatest benefits. With a brand-new advertising concept, she works closely with customers from the perspective of readers to promote the interaction between advertisers and readers. "Girlfriend" is beautifully bound, illustrated with pictures and texts, with interesting articles and first-class advertising production, which has become a successful model of domestic periodical distribution and advertising.
"Girlfriend" has millions of readers, ranking second in the national favorite 10 magazine held by CCTV.
According to the report of China Business News, Beijing Midland Information Company conducted a survey on the consumption of women in Beijing, and among the most popular publications, Girlfriend ranked fourth. Among the magazines that young women under 34 like to read, Girlfriend ranks second.
In the latest book World Periodical Trends 1999/2000 published by the International Journal Union, there are 16 kinds of periodicals in China, and girlfriends rank first.
Girlfriend, with its trendy, cutting-edge and fresh attitude, has been leading women's publications in China. Her unique style, ever-changing art design, exquisite drawings and excellent production are well-known among her peers.
Starting from 1 month 1999, Girlfriend is officially divided into two versions, the first half and the second half, which distinguishes the reader level more carefully. In the first half of the month, the characteristics of youth and interaction became more prominent; The second half of the month highlights the characteristics of wisdom and rationality.
According to "200 1IMI Yearbook of Consumer Behavior and Lifestyle", the readers of major cities in China were investigated:
* 1, Girlfriend is very popular in major cities, and its reading rate is among the best.
Ten most frequently read magazines in seven cities of China.
Beijing Shanghai Guangzhou Chongqing Wuhan Xi An Shenyang
Readers, readers of Shanghai TV Station, readers of bosom friends, readers.
Youth digest reader family doctor reader * girlfriend * girlfriend
Confidante family family family family confidant.
Girlfriend, Modern Family Friends, Youth Digest, Happy Friends, Contemporary Music
Reader's Digest The younger generation is * Girlfriend Family Doctor Youth Digest Youth Digest
Family * Girlfriend Youth Digest Story Meeting Youth Digest Family Newspaper Family
Fashion family doctor * girlfriend family doctor life 167
TV Weekly Contemporary Music * Girlfriend Fashion Story Meeting Boys and Girls Story Meeting
Contemporary Music Xinmin Weekly Boys and Girls China Youth Contemporary Music Fashion
Family doctor, family, Foshan literary and art circles, girl novel monthly, boys and girls.
* 2. According to the survey of the consumption behavior of readers of Girlfriend, they all belong to a category with strong purchasing power, and they have the characteristics of high trust in advertisements, emphasis on traditional family values, nutrition and health, and affordable prices.
(The following information comes from the reader survey report of the Institute of Public Opinion of China Renmin University. )
* The circulation of Girlfriend is about 780,000 copies per issue in the first half of the month, and about 5 1 10,000 copies per issue in the second half of the month. The circulation statistics of key cities and provinces are as follows:
Cities/Provinces First and Second Half Years Cities/Provinces First and Second Half Years Cities/Provinces First and Second Half Years
Beijing 4813141336 Shandong 68805 3275 1 Hebei 32233 142 13.
Shanghai 36408 34864 Jiangsu 5873 1 32373 Sichuan 34740 2 126 1.
Chongqing1357612187 Zhejiang 40090 305 17 Shaanxi 4043 1 25 187.
Tianjin 25668 20647 Henan 4 1450 14873 Hubei 26282 23926
Guangdong 70769 60037 Liaoning 31kloc-0/05 22489 others … 2 13450 123635
Ex-girlfriend's reader file
Gender and age composition: Female readers are the majority, accounting for 78.5%, and most of them are between 18-25 years old.
Education background: The average education level is between high school and junior college.
Occupation composition: 70% of readers are students, employees of various enterprises and business service practitioners.
L Consumption composition: the average monthly consumption of readers of Girlfriend is 1020 yuan, of which 50% is used for food, 25% for clothes and 25% for daily necessities. Pay more attention to the fashion direction when consuming, and the advertising trust direction is obvious.
The reader's file in the second half of his girlfriend.
* Gender and age composition: urban fashionable women who are self-motivated and pursue their ideals, and other social youths who have a high pursuit of quality of life, accounting for 79.5%, were mostly born in the 1960s and 1970s, and are now 23-35 years old.
Education background: The average education level is between high school and university.
Occupation composition: college students, senior and middle managers and employees of various enterprises constitute the main readers in the second half of the month.
L Consumption composition: The average monthly consumption of readers in the second half of Girlfriend is 1840 yuan, of which food accounts for 45%, clothing accounts for 30% and articles account for 25%. Pay attention to the fashion direction when consuming, and the advertising trust direction is obvious. They are the main consumers of high-end women's periodicals and magazines with high quality, and their monthly income is basically 2000-6000.
Advertising expenses of "Girlfriend" in the first half of the month 9. 17 yuan;
Advertising fee for the second half of Girlfriend 1000 Yuan: 12.5 yuan.
* The categories of advertising products that girlfriend readers pay more attention to mainly include: clothing and jewelry, skin care, make-up, daily household, food and beverage, electronic communication, etc. Among them, those with exquisite image design are more favored by readers.
* In recent years, the main advertising brands that have cooperated with girlfriends are:
1. Cosmetics: L 'Oreal, Avon, Olay, Yaqian, Ponzi, Epsilon, Maybelline, Lihua Bao Si, Lingke Keli.
2. Clothing: Lady's House, Radio, Jiangnan Cloth, Urban Beauty, Ernie, Wieseman, Ludaier.
3. Footwear: Nike, Pepsi, Anta, Buick.
4. Shampoo and shower gel: Pan Ting, Head & Shoulders, Rejoice, Xia Shilian, Runyan, Lambeth, Lux, etc.
5. Electronic communication: Motorola, Kejian, Samsung, Nokia, Siemens, TCL, celebrities, etc.
6. Food: Di Chin, Ksenya Goryachova Camilla, Nestle, Yili, Robust, Master Kong, Huiyuan and Hu Da.
7. Female products series: Hushubao, Jiaoshuang, Jieting, kotex, Bester, etc.
..... "Girlfriend" looks forward to sincere cooperation with you and common development!
Our contact information:
Room KLOC-0/07, Building 5, Modern City, No.88 Jianguo Road, Chaoyang District, Beijing
Tel: 010-85801975 85801976 65678332
Fax: 0 10-8580 1975
Mobile phone: 1330 1208750
Posting Code Name Issue Unit Price
46-324 "girlfriend. Garden edition monthly 15
46-325 "girlfriend. Emotional Edition, issue 4.9.
52-3 "girlfriend. Campus "Lovely Monthly" No.6
52-22 "girlfriend. Home "Love Monthly No.6"
52-95 "girlfriend. International edition, issue 5.