catalogue
1, plan description
2. Products and services
3. Business environment analysis
4. Implementation of the business plan
5. Risk analysis and remedial methods
6. System development plan and logic scheme
7. Group summary
1, plan description
Name and attribute of 1. 1:
The full name of Pet Edge Network is mainly devoted to the expansion of the pet service industry market, promoting the harmonious service concept of "professionalism, standardization, enthusiasm and dedication", providing all kinds of information exchange and communication, and providing quality services for the majority of pet lovers.
This website is not a pure commercial website, but more as an information platform to provide convenience for consumers. Today, when people and animals are advocated to live in harmony, pets are paid more attention. We will promote the pet industry and make people really feel responsible.
1.2 entrepreneurial background:
With the continuous improvement of living standards in China and the shrinking of family size, keeping pets has become a part of the life of more and more urbanites, and the pet consumption in China has also formed a scale, showing great potential.
Experts believe that according to the law, a country's per capita gross domestic product (GDP) is between 3000-8000 US dollars (5300-65438+4000 Singapore dollars), and the pet industry will develop rapidly. Some coastal cities in China have reached this level. Therefore, although the governments of major cities in China have imposed strict regulations on keeping pets, the actual number of pets has been increasing in recent years.
Beijing, Shanghai, Guangzhou, Chongqing and Wuhan are also called "the five pet cities in China", so the pet market has great business opportunities in Wu Hanyou.
1.3 entrepreneurial idea:
Some people think that the online pet center is not special, but the most special thing about Pet Edge Network is that besides the most basic pet information exchange, this website also has a special link-pet training center. Such as performance training, stunt training, competitive sports training, behavior improvement training, work ability training, vocational domestication training, etc.
2. Products and services
2. 1 website content and value:
Dog-loving area (providing all kinds of information about buying and selling dogs and pets, equivalent to a dog supermarket)
Pet house (online purchase of pet products, such as dog food, dog food, dog chains, etc. )
Dog fan paradise * forum (convenient for everyone to exchange experiences and experiences)
Famous dog list (the latest pet trends and related news of famous dog list at home and abroad)
Dog handbook (release some methods about raising dogs, training, leisure, modeling, etc. Feeding pets scientifically makes people and pets healthier and denser. )
Star concentration camp (provides photos of various dogs, dog photography, etc.). )
Seek medical advice (provide information about pet hospitals, answer online pet questions, etc.). )
2.2 service mode:
Online information publishing service and perfect after-sales service. Online information consultation or browsing, customers can query the latest and most accurate information here, understand the latest trends of pets, and seek more and more professional opportunities for their dogs; If customers have any problems in use, they can give us feedback in time, and we will have special staff to solve them.
2.3 Service concept: professionalism, standardization, enthusiasm and dedication.
Specialty refers to the authoritative guarantee of information accuracy. Specification means that the operation must be standardized, reasonable and legal. Enthusiasm means doing your best to treat customers. Dedication means that members of our company should be conscientious in their work.
3. Business environment analysis
3. 1 Market analysis:
Wuhan is the fifth largest city with pets in China, with more than 600,000 pets, including 200,000 dogs. In recent years, the number of pets in Wuhan has increased by 20% every year. The city spends nearly one million yuan on pets every month, compared with tens of thousands five years ago.
According to the survey conducted by the Central South Social Investigation Institute in June, 20001,there are 490,000 families with pets in the city, of which 90.7% are out of love for animals and increase the fun of life, and only 9.3% are following the fashion. 97.3% of pets can enjoy the same preferential treatment as special care, and the annual expenditure on pets reaches 200 million yuan. Compared with 1999, the number of pet owners in Wuhan increased by 3.7%, and the cost of pets also increased. Among them, the initial investment in purchasing pets is increased from 90 yuan to 104 yuan per household, the monthly living expenses for pet clothing, food, shelter and play are increased from 42 yuan to 57 yuan, and the medical expenses are increased from 104 yuan per household to 122 yuan.
At present, the pet economy in Wuhan is at a medium level in the whole country, and there is huge room for growth. This is a valuable industry that can create thousands of employment opportunities.
In terms of pet trading, the pet trading places in Wuhan are mainly concentrated in the major flower and bird markets, with Wuhan Port, Vu Thang Road and Railway Station in the north of the Yangtze River and Xudong Road in the south of the Yangtze River. These places almost include all kinds of pets that can be bought in Wuhan at present. Only in the flower and bird market of Wuhan Port (formerly Binjiang), the monthly sales of pet dogs can reach several hundred thousand yuan. At present, most of the pet products and food markets in Wuhan are divided by foreign or imported manufacturers, and the prices are very high. In New World Department Store, sogou and other shopping malls, there are all kinds of pet clothes, even the popular Tang suit also has the style of dogs, as well as exquisite combs, hairpins, beds, shower gel, perfume ... Almost everyone has everything a pet has. However, local enterprises in Wuhan have not paid enough attention to this industry. From pet clothing to cat food and dog food, the barriers to entry in these industries are not high. Some manufacturers in Wuhan are very keen on the export of pet clothing, but turn a blind eye to local demand. Merchants even go to manufacturers to "demand goods". Therefore, it is necessary to establish a service network with certain information content.
3.2 Consumer analysis:
3.2. 1 Consumer demand: At present, consumers' demand for pet dogs is not limited to the stage of one license plate and one nest. More families regard their pets as members of their own families, hoping that their pets will be treated like human beings. In view of this situation, we have opened a pet supermarket and other information to sell items about pets, such as dog chains, dog brushes, toy gyroscopes, etc., for consumers to buy for their pets.
3.2.2 Consumer analysis and countermeasures:
For ordinary consumers, they only need to get information about pets. This website has a powerful information base for them to inquire, and a forum has been set up to facilitate communication.
For picky consumers, there is a feedback area to reflect customer dissatisfaction to us in time, and we will try our best to improve and inform customers in time.
For customers who are familiar with all kinds of pet net, they all know the general pet information very well. Only special value-added services can attract them, so that they can get different benefits from other websites and choose the best ones.
For franchisees, the main purpose is to establish a brand image, which can help them improve their exposure and popularity.
3.3 Competition analysis
3.3.65438+ website provides a series of services for pets in the form of forums, including medical treatment, marketing, paper writing, adoption, classes, etc., so that pet lovers can exchange experiences in the form of forums.
3.3.2 Competitive advantage:
1. Combined with various services: Pet Edge Network provides quite a variety of services, including sales of pet-related goods, lectures on pet breeding experience, information message boards and pet exhibitions, as well as pet training, providing all-round services for pet lovers from purchase to intimate contact.
2. Join to expand the service scope: In addition to the fixed cooperative pet merchants, Pet Edge Network also recruits pet-related industries to settle in the website by joining, on the one hand, it increases the exposure of each franchisee, on the other hand, it can also increase the service function of the website by gathering shops with different attributes, such as pet training center.
3. Compared with pet net, which collects all kinds of pet information, our website is mainly aimed at the pet dog market, with few categories but large information and high concentration, which is convenient for pet lovers to find directly.
4. Implementation of the business plan
4. 1 business strategy:
Under the existing resources of the company, how to make full use of its own advantages to maximize profits? This is what managers are most concerned about. First of all, we must recognize our core competitiveness. Compared with other pet net, the biggest feature of this website is the "Pet Training Center". Customers who buy goods on this website can participate in free pet training in the training center with a certain certificate, and those who become members can train online.
In order to make the website have a certain click rate, we will increase publicity through TV advertisements, newspaper media and color posters. In addition, we will have a perfect after-sales service system, with feedback area and consultation office to ensure the legality of customers' purchase and the timely and convenient solution of problems after purchase.
4.2 Marketing strategy:
The purchase method of pet dogs on this website is mainly decided by buyers and sellers. This website is only used as a platform to provide information, but online supermarkets have online orders for pet dogs. Customers can submit orders directly after choosing the right products, and we will be responsible for the delivery.
Business activities can take the form of promotion, and some commodities can be promoted irregularly, so that customers can get real benefits, so that we have a large number of loyal customers and increase our competitiveness in the same industry.
5. Risk analysis and remedial methods
The data shows that the online purchase rate only accounts for 1% of the visitor visit rate, the supermarket purchase rate is 24%, and the mail order rate is 3%-4%. As can be seen from the comparison, online operating companies have certain risks due to their own conditions, and the main risks lie in the following aspects:
1. Pet Service Network is not a purely commercial website, and the initial capital turnover is difficult, and the cost recovery period may be longer. Therefore, it is necessary to minimize the cost consumption in the development stage and make corresponding long-term planning.
2. Compared with the traditional pet market, the online pet service network lacks the link that customers personally check the actual situation of their pets, so customers can't determine whether their pets are in a healthy state, which leads to purchase concerns. Therefore, we require sellers to show photos of their pets and relevant health certificates and breeding certificates, and if possible, show videos of their pets, which will increase the safety psychology of buyers to some extent.
3. Websites may become tools for criminals to commit crimes, such as providing false news and hackers using website data to spread viruses. We will strictly examine the identity authentication of buyers and sellers according to relevant policies and regulations, establish a solid security system, ensure the legality of transactions, try to avoid this situation and improve the reputation of the website.
6. System development plan and logical structure
6. 1 system development plan:
The company adopts the whole network service outsourcing method to minimize the network maintenance cost and communication cost. The positioning of the website is intuitive, convenient and concise. It is mainly divided into three modules: information release, online purchase and website management. Web design requires liveliness and dynamic.
6.2 system logical structure
Group summary
In the development and design process of this e-commerce company simulation, we encountered many difficulties, such as being unfamiliar with the scale of the development market, the development trend of the field to be developed, and the operation process of the real e-commerce company. These are all problems that we have to consider in the process of making the plan, but through the joint efforts of our team members, we have successfully completed the task.
In the preparation stage, the group has a clear division of labor, so that everyone has specific tasks and goals, has a clear direction in the investigation and search stage, shares information in the planning stage, and draws up a reasonable plan after comprehensive analysis. The formulation of the project plan is inseparable from our efforts. The success of the project plan is closely related to each of us, which has cultivated our team spirit and understood the significance of cooperation. This is a valuable experience for us.