Health communication is an important means and strategy for health education and health promotion.
Media, channels and methods are produced, disseminated and used to maintain and promote human health.
The process of spreading and sharing health information.
2. What are the elements of communication?
The information dissemination of human society has obvious process and systematicness. Communication is a communication.
A continuous structural process consisting of interrelated and interacting parts.
Composition; The operation of this system is not only restricted by its internal factors, but also restricted by the external environment.
The influence of the environment maintains an interactive relationship with the environment. A basic communication process, mainly composed of
The following elements constitute:
(1) The communicator, also known as the communicator, is the initiator of communication behavior, that is, in the process of communication.
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The active sender of information in. In the process of social communication, the communicator can be an individual or an individual.
Therefore, it is a group or organization.
(2) The addressee, receiver and responder of the message, and the goal of the disseminator. the same
For example, the recipient can be an individual, a group or an organization. A large number of recipients are called audiences.
(3) Information and information, generally speaking, information refers to one of the ways of communication in human society.
Delete the content. A message is a set of related information symbols with complete meaning.
Specific information. Information is a kind of information, and both parties exchange meanings through information.
Achieve the purpose of interaction.
(4) The media, also known as communication channels, is the carrier of information and will be spread.
The relationship between the elements in the process.
(5) Communication effect is the effective result of communication on human behavior. Specifically,
Refers to the changes in knowledge, emotion, attitude and behavior of the receiver after receiving the information.
Usually refers to the extent to which communicative activities have achieved the intention or purpose of the communicator.
3. What is the way of communication?
Communication means the way of communication process. In order to study the communication phenomenon, communication scholars
In order to explain and reveal the complex communication phenomenon, a simplified and concrete graphic model is used to describe it.
Show the essence of communication, thus forming different modes of communication process. British communication scholar McQueen
D. McGuire and others sorted out and analyzed 48 communication modes. Among them, it is called communication.
The classic is the five factors put forward by harold lasswell.
Communication mode.
4. What is the content of the five-factor communication model?
1948, harold lasswell, a famous American sociologist and political scientist.
(H.D.-Lasswell) put forward the text of communication process, which is regarded as a classic of communication.
A simple way to describe communication behavior is to answer the following five questions:
( 1) ? Who (who)?
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(2) ? Say what?
(3) ? Through what channels?
(4) ? To whom?
(5) ? What's the effect? "。
Lasswell's five-factor communication model presents complex communication for the first time in the history of communication.
The image is highly summarized into five parts. Although it can't explain the full connotation of communication, it has been grasped.
The main aspects of the problem. This model lays a theoretical foundation for the study of communication and is applied to
On this basis, five fields of communication have been formed (Figure 6-5- 1).
Figure 6-5- 1 Five-factor Transmission Mode in lasswell
5. How to classify communication?
There are many forms of human communication activities, which can be classified from many angles. Symbols propagate from
Several points can be divided into verbal communication and nonverbal communication; According to the medium used, it can be divided into printing.
Communication, electronic communication; According to the effect of communication, it can be divided into informing communication, persuading communication and teaching communication.
Education and communication; According to the scale of communication, human communication activities can be divided into five types:
(1) self-propagating. Also known as interpersonal communication, it refers to the individual's acceptance of external information, in the mind.
The process by which the brain processes information, such as independent thinking and talking to itself. self propagation
It is the most basic human communication activity and the biological basis of all social communication activities. Generally speaking,
Intrapersonal communication belongs to the research category of psychology.
(2) interpersonal communication. Also known as personal communication, it refers to direct letters between individuals.
Information exchange. Interpersonal communication is the foundation of establishing interpersonal relationship and interpersonal society.
The direct embodiment of the relationship.
(3) Group communication. Everyone lives in a certain group, and a group is a group.
Bridges and ties between people and society. Group communication refers to small groups (non-) outside the organization.
Organizations) exchange activities. Interpersonal communication and group communication are societies that affect personal health.
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Psychological factors. Interpersonal communication and group communication are the means to form good interpersonal relationships. okay
Interpersonal communication and group communication can be promoted by example, social support and group public opinion.
Promote changes in attitudes and behaviors of both parties. For example, the formation of children's early behavior habits,
Most of them come from parents' words and deeds; The formation of adolescent health-related behaviors, to a great extent.
Influenced by peers, therefore, interpersonal communication and group communication affect the physical and mental health of individuals.
Important social and psychological factors.
(4) Organize communication. Organization is an orderly and targeted structure in human society.
A strict division of labor and unified command management system that combines standards, systems and society. Organizational biography
Broadcasting is an information dissemination activity with organizations as the main body. In modern society, organizational communication has developed into
It is an independent research field, which is public relations.
(5) mass communication. Refers to the professional communication organizations through newspapers, radio, television and books.
Books, movies and other mass media spread the society to a wide range and a large number of people.
The process of information.
With the development of science and technology, mass communication is the most developed and fastest developing in today's society.