Ali Health Online Marketing Model

Recently, some netizens inquired about the information that Ali Health Pharmacy was fined. According to the information displayed on the inquiry website, does Ali Health Pharmacy exist? Don't sell drugs according to the price tag? Behavior, so he was fined 3000 yuan. This reminds big pharmacies to participate in sales promotion. We must pay attention to the problem of automatic price reduction system. At the same time, consumers should also pay attention to identifying merchants? False marketing? Because online shopping often has such problems.

First of all, according to the description of the parties, Ali Health Pharmacy participated in online shopping activities at that time. According to the sales page of the drug at that time, the drug mainly had three activities. What is the first activity? Over 300 minus 30 yuan? . The second activity is to welcome Shuang Dan and make a reduction of six yuan. The third activity is to buy two pieces at a unit price of 26.9. The original price of this drug was 59.8. According to the tips on the page, if you buy two pieces, you will be reduced by 26.9 according to the third activity, so you have to pay 53.8 for buying two pieces.

Secondly, the price paid by the parties at the time of purchase is not 53.8, which is nothing more than the following two reasons. First, there is something wrong with the system, and the system setting is not good, which leads to the price reduction. Second, the business took the initiative? False marketing? Although the signboard said that the price would be reduced, consumers actually didn't enjoy the discount at all during the purchase process, but for whatever reason, the illegal behavior has been caused, and there is nothing wrong with Ali Pharmacy being fined 3,000 yuan.

Finally, this incident is mainly to warn consumers that when making up orders or participating in activities, they must see the price clearly. If they encounter false marketing, they can report it, because if the sales price does not follow the instructions on the activity page, it will violate the provisions in "clearly marked goods".