What are the characteristics of healthy communication compared with general communication behavior?

The definition of health communication is an act that transforms medical research results into public health knowledge, and aims at reducing the incidence and mortality of diseases and effectively improving the quality of life and health of a community or country through changes in attitudes and behaviors.

Health communication is an act of spreading health-related content through four different communication levels (including self-individual communication, interpersonal communication, organizational communication and mass communication). The focus is on the medical field, including the subject, object and media of health communication; Secondly, it is multi-level, with individual behavior and systematic behavior.

The healthy communication under the new media has the characteristics of fragmented communication content, diversified communication forms and personalized user needs.