1, two dragons rising from Xiangyun, one symbolizing the traditional Chinese medicine culture and the other symbolizing the lofty ideal and ambition of Longrun people to revitalize Chinese medicine and serve mankind. The dragon is a symbol of supernatural power and benefits the people.
The cloud is shaped like a lotus. This cloud is Xiangyun, the hometown of dragons.
Two dragons hold up the hope of human health, just like sunrise.
4. The color of the pattern is purple.
5, the overall shape of the pattern is round, such as the universe, let the dragon take the essence of heaven and earth.
6.LONGRUN means long-term operation, which means long-term and long-term.
7. The word "Dragon Run" symbolizes the purpose that Dragon Run carries the essence of China and serves human health. The mission of Longpao is to serve human health, which is the ideal of Longpao's life and the goal that Longpao pursues all his life.
Longrun people's spirit "People should have a little spirit", "Join Longrun, reinvent themselves" and "Longrun brand, word-of-mouth marketing". Integrity, mutual appreciation, * * * and the traditional Longrun Group, shape the speed market, details determine success or failure. In the process of growing up, the spirit of hard work, self-improvement, strict discipline, unity and cooperation, civilization, sincerity, efficiency and quickness has gradually formed. The formation of this tradition is closely related to the management concept of "school, family" advocated by enterprises. In the process of development, Longrun Group manages the enterprise as a whole, emphasizes the cultivation of the collective view of employees, and embodies a disciplined team spirit. Shaping the work style of truth and striving for the first place; Taking enterprises as schools aims to make Longrun a cradle for training and bringing up talents. Take the enterprise as the home, and strive to form a harmonious and warm atmosphere among members, so as to cultivate the quality of unity, cooperation, sincerity and integrity of employees. All the qualities cultivated by this management thought have finally formed a valuable tradition of Longrun. Longrun Health Theory Longrun Philosophy Longrun Group put forward its basic meaning Longrun management concept: people-oriented management under the enterprise, which permeates "religion" into all management of Longrun. Longrun first requires large-scale systems as the criterion and standardized management. The meaning of large-scale system enterprise is that management science is people-oriented. In such an enterprise, people adapt to their posts, posts adapt to the enterprise, and respect the enterprise.
At the same time, enterprises take Confucian humanism as the guiding ideology of using the system, advocate the Confucian idea of benevolence, righteousness and faith, on the one hand, take the system as a mirror, let employees cultivate self-discipline and encourage their full development, and enterprises are the ideal stage for employees to play.
Every employee of Longrun must first have: confidence and perseverance; Employees should appreciate and learn from each other to form a harmonious and warm atmosphere; In dealing with the relationship between individuals and collectives, we must resolutely subordinate individual interests to collective interests and long-term interests.
Longrun should raise the application and attention of data to the height of "religion" in management and "integrate" religion into all management of Longrun. Everything speaks with sales data, and uses sales data to build the development scale of Longrun.
Longrun group development
Yunnan longrun group co., ltd
Set Pu 'er tea processing, production and sales in one. Products involved in traditional series, sales network all over the country. The company set up branches in Guangdong, Shanghai and Beijing respectively, and implemented regional joining. The franchise stores that have been operated include Beijing store, Guangdong store and Shanghai store.
Yunnan longrun pu' er tea experience hall
Longrun Tea Industry pioneered the opening of Yunnan Longrun Pu 'er Tea Experience Hall in Kunming, the first professional Pu 'er tea tasting experience hall, which created an "experiential way" to understand and learn Pu 'er tea culture. Longrun Pu 'er Tea Experience Hall has become the most authoritative place to drink tea and learn Pu 'er tea with professional and systematic introduction of Pu 'er tea culture and unique interactive form of "homemade tea products". In the Longrun Pu 'er Tea Experience Hall, you can not only systematically and comprehensively learn about the production and storage of Pu 'er tea and related cultural background, but also experience the feeling of making Pu 'er tea in the "homemade tea area".
Yunnan Agricultural University Longrun Pu 'er Tea College
On June 5438+065438+1 October1day, 2005, the world's first Pu 'er tea college co-founded by Yunnan Agricultural University and Longrun Group officially settled in Yunnan Agricultural University. Formerly known as the Tea Department of Landscape Architecture College of Yunnan Agricultural University, the College has trained a large number of tea professionals for the society for more than 30 years and made important contributions to the economic development of Yunnan tea industry. The college has good conditions for running a school, enrolling students nationwide and expanding the scale of running a school. It has formed a multi-level school-running mode with undergraduate, postgraduate and international students as the main part, initiated a characteristic education with tea science as the carrier, held national vocational skills training courses for tea artists and tea critics, and trained applied professional and technical personnel inside and outside the province.
In order to adapt to the development of Yunnan tea industry and make Pu 'er tea stronger and better, with the approval of relevant departments, Yunnan Pu 'er Tea Research Institute was formally established in Yunnan Agricultural University on June 1 65438+1October12005, becoming the only tea research institution in Yunnan universities. Yunnan Pu 'er Tea Research Institute has more than 20 researchers, including 8 professors and researchers, 8 associate professors 10 and 5 doctors. In terms of scientific research, Yunnan Pu 'er Tea Research Institute has undertaken more than 20 scientific research projects, including provincial science and technology department, provincial government, provincial agriculture department and provincial education department. Yunnan tea germplasm resources, the relationship between processing technology and quality of Pu 'er tea, the study of functional components in Pu 'er tea, the processing of Yunnan big-leaf high-quality tea, and the comprehensive utilization of tea.
Longrun tea industry puer co., ltd
The predecessor of Longrun Tea Pu 'er Co., Ltd. was established in June 2006, and it was rebuilt in strict accordance with quality standards. The factory covers an area of 100 mu, has two Pu 'er tea production lines, has an annual production capacity of 25 tons of raw and cooked Pu 'er tea and an annual production capacity of 100 tons of tea pressing workshop.
Longrun tea industry Kunming co., ltd
Tea Co., Ltd. was established in June, 2006, and completed the transformation of the factory building in strict accordance with quality standards. The factory covers an area of 100 mu, and a Pu 'er tea production line has been rebuilt, with an annual output of 100 tons.