The logo design takes the hovering streamline shape as the starting point, and uses abstract lines to form the initial letter "S" of Shantou, which, combined with the arc symbolizing the medical development process of the hospital, has evolved into the words "center" and "Zhongshan", symbolizing the patient-centered service purpose and the central position of the hospital. Graphics are full of vitality, streamline forms an embrace, and the concept of interaction and harmony not only embodies the purpose of hospital's harmonious and caring medical service, but also implies that hospital medical staff carry forward the professional demeanor of "people-oriented, saving lives and healing the wounded" and the medical spirit of "science, honesty, love and responsibility", and sincerely care for patients with broad mind and high-quality service; It also incorporates the spirit of diligence, unity, courage to explore and work together to outline the close relationship between "Shantou Central Hospital" and "Sun Yat-sen University" (Shantou Central Hospital and Shantou Hospital affiliated to Sun Yat-sen University). The logo is simple and lively, integrates the design principles of harmony, symmetry, circulation and stability, is surrounded by pictures and texts, and is outlined by circles and lines in a concise and rigorous way, thus creating the brand characteristics (professional qualifications and technology) of the industry as a whole and showing the brand of the industry to keep pace with the times and develop by leaps and bounds. The logo as a whole presents a vigorous momentum, and the upward interactive lines imply that the medical development space is infinitely extended, and the business philosophy is endless and has a long history, which appropriately shows the image of our hospital in keeping with the development trend of the times, innovating and courageously creating new technical fields in the industry. The year "1922" of the hospital (formerly Pok Oi Hospital) is in harmony with the graphics, which means the hospital has a long history of medical culture. Since 1922, the hospital has been innovative and enterprising, and has written a triumphant song for people's health and the construction of Shantou Special Economic Zone. Second, the tone (color)
Green and blue breed health and technology, and the gradual tones complement each other, giving the logo brand-new life and overall unique personality. It embodies the cultural connotation that the hospital embraces a wide range of medical resources, dares to break through the present situation and is full of expectations for a bright future. With the strong advantages of abundant medical resources such as talents, equipment, technology and supply service chain as the solid backing, it consolidates the internal mechanism with its own cohesion, unites and cooperates, constantly surpasses itself, develops and innovates, glows with abundant vitality and endless motivation, and rises to become a powerful force to show the grand blueprint of continuous development and growth. Third, fonts.
The use of running script font, combining rigidity with softness, represents standardization, steadiness and honesty, and symbolizes profound knowledge, profound cultural heritage with China characteristics and lofty national spirit. Fourth, moral symbols are friendly and concise, modern and profound, steady and dynamic, inclusive, with strong visual impact and international style. It embodies the concept of global professional management, takes the hospital spirit of "high quality, innovation, unity and dedication" as the pillar, inherits high quality and honest service with broad and inclusive kindness, and strives to create a first-class hospital image.