The two apps, which sound very similar, are both professional psychological counseling apps on the online mobile side. Both of them are relatively large platforms in the market psychological consultation market, but in fact, their development directions are different, which makes their use of online tools and interface interaction very different for different people. As far as online information platforms are concerned, FM function has driven the experience of these platforms, and it has also been well received by many users.
Introduction to competitive products:
A psychology book, 2065438+01July, was launched and has been focusing on the field of mental health. A psychological book has more than170,000 users, 6,372 psychologists and more than 600 psychological columnists, and has established close cooperative relations with 792 psychological institutions across the country. Through the Internet, positive psychology has been integrated into mass psychological counseling, psychological courses, psychological tests, psychological FM and other applications, helping more than 500 million people get out of psychological difficulties. It is a professional psychological service platform in China.
Yi Yiling adheres to the concept of "caring and professional, caring and sincere service" and builds the most valuable Internet platform for psychological consultation and mental health service in China. A little spirit brings together the achievements of psychological science development in the past 100 years and China's 30-year localized development experience in the field of mental health, gathers experts and scholars from the Institute of Psychology of Chinese Academy of Sciences, Zhejiang University, Wenzhou University and other research institutes and domestic first-class psychological service institutions, grasps the professional direction and stands in the front line of service, attracting many high-level psychological consultants at home and abroad to settle in.
Industry analysis:
According to a survey, there is one psychological counselor in the United States 1000 people, and many families have their own private psychologists. On the other hand, in China, the mode of psychological counseling has not been widely accepted by the China market. At present, according to the ratio of/kloc-0 per 10,000 people in the United States (1: 1), there is still a gap of 476,000 psychological counselors in China.
According to statistics, there are less than 2,000 mental health service institutions in China, and there are only more than 20,000 psychiatrists. Since 2003, the psychological counselor training market has been growing at a rate of 50% every year. So far, about 2 million people have taken the examination for psychological counselors, and about 900,000 people have obtained the qualification of psychological counselors.
The data shows that the lack of domestic psychological counselors also means that the demand of the industry is increasing, so the online platform mobile terminal has solved this pain point well, and the online function has solved the time-consuming and disadvantages of many consulting services; Simply put, online consultation is more likely to happen, and customers can experience it first, which can promote further consumption and experience. Nowadays, the mainstream function of psychological consultation platform, FM radio, is a good function, which can improve the user experience.
Product comparison:
Relatively speaking, the ASO index of the two products is better than that of Yi Dianling, ranking 52 places higher than that of Yi Dianling in the free list. The second place coverage rate is 6326: Yi Dianling 4860, which seems to have great psychological advantages, but the top ten coverage rate is 179: Yi Dianling 542, and the ASO growth index is 129: 265438.
Introduction of FM function:
The patent of FM radio station 1933 records and shares the important moments of human social development in recent 100 years.
Most people's impression of FM should be the early radio. Until the functional machine developed to the early stage of intelligent machine, mobile phones basically supported FM function. FM's memory of post-80s and post-90s is a wonderful experience.
For the current psychological counseling online platform, it is more that the mobile terminal adds this FM function, rather than whether this function can attract most people's memories. However, from the lonely era of FM radio, it can be said that the psychological consultation platform has added a new platform for radio to use, and the function of radio has also become an explosive psychological information platform. FM radio is not a new functional product, but it is easier and more convenient for counselors in the psychological counseling industry to explain with their voices and enter the hearts of users.
Functional application:
The setting of the front-end functions and contents of the two products has also led some people to point out:
Psychology: the front-end function is simple, and the FM audition course has function keys, which improves the user experience, better introduces the user's desire for consultation, and makes the middle and high-end customers experience better, which is simple, convenient and time-saving;
A little spirit: the front-end pages are clearly classified and the articles are clearly arranged, so that users can directly enter reading, which is more grounded and clearly classified. Users know the direction of consultation, which is more suitable for low-end users and more intuitive. FM radio function and platform are also displayed as auxiliary tools to drive the user experience;
Comparing the functional applications of the two platforms, their positioning direction mainly depends on their own platforms to locate users, although there are obvious differences in the use of FM functions between the two platforms with very similar functions;
Summary:
? Both platforms have this function, but in terms of function use and interface coverage, one idea is higher than the other, so we can't say how important FM function is. In my opinion, the relative FM function does bring many benefits to the psychological counseling industry. Although neither platform has this function, this function gives users a more popular experience.
With the rapid development of today's society, people of different ages and sexes are under social pressure of life and work, and people's mental health is extremely important. With the popularization of FM function, the sound transmission is better. Although I don't know how far the FM function can go, after all, it was a technology a hundred years ago, but I know it is a memory of human wisdom and a record of wonderful sounds.