LOHAS is the abbreviation of healthy and sustainable English lifestyle, which means to live a healthy and self-sufficient life. Lohas is a new healthy and sustainable lifestyle, which has appeared all over the world.
LOHAS, also known as Lohas Life, Lohas Doctrine and Lohas, is a new lifestyle group from the West, transliterated from Lohas. Is Lohas a British way of life? Yes? Healthy? And then what? The abbreviation of Sustainability means to live a healthy and sustainable life.
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History and characteristics
This term first appeared in 1998, Cultural Creation: How Fifty Million People Change the World, written by American sociologist Paul H. Ray. In the book, Lohas is defined as "a group of people will consider their own health and environmental responsibilities when making consumption decisions."
It is estimated that the market of this ethnic group has reached $228.9 billion in the United States alone. The characteristic of Lohas is to practice the environmental protection issues they care about, not only to consume goods that are beneficial to health and protect the environment, but also to encourage everyone to change their consumption attitude. When making consumption decisions, they will consider the health and environmental responsibilities of themselves and their families.
European and American countries began to study Lohas-related issues. In the Lohas seminar held in California in 2006, it was mentioned that 30% of American adults (about 63 million) live this lifestyle, and its market output value is about 228.9 billion.
Among them, sustainable economy accounts for 76.47 billion, health care accounts for 30.7 billion, healthy lifestyle accounts for 30 billion, personal growth accounts for 65.438+0.063 billion, and ecological life accounts for 86.5438+06.5438+0.9 billion. Many investors in Lohas market become Lohas because of their own practice and the influence of Lohas concept.
Baidu Encyclopedia-Lohas