In fact, when colorful iMac appeared, all the accidents had been explained clearly. Rainbow color and apple have an inseparable fate. Since the first Apple II computer was launched in 1977, Apple has used this rainbow stripe logo for 2 1 year.
Reflected in the product, in addition to the iMac series updated this year, the previous iPhone 5c, iPhone XR, iPhone 1 1 series, etc. They are all in colorful colors. Apple has always been good at playing with colors.
Therefore, the iPhone 12/ 12 mini updated the purple version in late spring and early summer, which is quot sauce purple quot.
Different purples
The first thing to remind everyone is that, like the iPhone 1 1 series, colorful color matching is not reflected in the Pro series, which is the same as Apple iMac and iPad. Pro version highlights the sense of calmness, professionalism and technology, while ordinary version emphasizes vitality and personality, giving users more choices.
This is a purple iPhone 12 mini, but we are used to a big screen over 6 inches. Even though we evaluated the mini when it was first released last year, it still surprised me when I got it.
Except for the color, this phone has not changed from the previous version. Please refer to our previous evaluation for details. Today is mainly quot, one color, one color quot. My first impression is that this purple is quot as wonderful as the official website map, so don't be surprised that it won even if I am a straight man who uses it as a host every day.
This is not the first purple iPhone. Compared with the previous iPhone 1 1, the purple saturation of iPhone 12 is a little higher. To put it more popularly, the purple color of iPhone 1 1 is elegant and restrained, while the purple color of iPhone 12 is more intense and thorough. The former feels a little gray and may turn white under strong light, while the latter can keep pure purple under different light and angles, showing its best state.
This kind of purple is easily reminiscent of lavender or violet sea, which naturally reveals a mysterious and romantic atmosphere. So I think it is relatively more suitable for girls to use. Whether it is a fresh and lovely girl or a cold royal sister, the purple iPhone 12/ 12 mini can set off a unique temperament.
Look at the details carefully. The right-angle aluminum frame of iPhone 12 is closely combined with the back glass, with uniform color height and almost no chromatic aberration. The metal protective ring of the lens has also turned purple, and the whole machine can maintain a consistent look and feel, which is very beautiful.
Apple's new color scheme is in fashion this season.
Looking back at the mobile phone market, many manufacturers have made a fuss about color, but when it comes to rose gold and champagne gold, I believe the first thing that comes to mind is the iPhone. Starting from the iPhone 5s, almost every year, the new color matching iPhone introduced by Apple will become the classic model of that year. For example, during the iPhone 6s period, it can almost be said that quot ruled quot and relied on gold.
Look at the iPhone 1 1 and iPhone 12 series in the last two years. The new color scheme has also become an explosion 3354. After all, in order to let others recognize this is the latest iPhone at a glance, color is the most direct expression.
Is it really that simple? Actually, no.
Take the coral color of iPhone XR as an example. In 20 19, Pan Tong, a global color authority and professional color standard company, chose live coral orange as the representative color of that year, which is also a vibrant, energetic and pleasant color.
If it's just once, maybe it's luck, but Apple's iPhone 1 1 and iPhone 12 were also the popular colors that Pan Tong chose in those years. Therefore, whether a lot of research is done to launch popular mobile phones or they lead the trend, the new color matching of Apple products will become a consumption trend.
Indeed, the new color scheme of iPhone Fire is by no means limited to the mobile phone field. When local gold prevailed, this color matching was widely used in fashion, jewelry and other fashion fields. It is also for this reason that Pan Tong chose popular colors.
So, what about purple this year? In the English definition, "the color of spirituality and imagination" is translated as follows: purple is the color representing spirituality and imagination. In addition, it will be associated with royalty and luxury, which is mysterious. In addition, in chromatics, purple is composed of red and blue, which also represents inspiration and creativity.
In traditional culture, think about the words related to purple: the Forbidden City, the purple gas from the east and the purple emperor star all represent the highest power. Moreover, purple quot is not as naked as gold, and it is a low-key luxury, which is more in line with many relatively introverted users.
Apple's products actually have certain fashion wear attributes, such as Apple Watch, which has a large number of straps to choose from. With spring and summer clothes, there is no problem in using it as a fashion item. The same is true for the iPhone. Purple is also a very suitable color scheme for spring and summer, which is both fashionable and refreshing.
New rounding half stage
Frankly speaking, I like the new color scheme of iPhone 12/ 12 mini. Aside from the meaning of purple, it is bright enough visually. I believe that most fruit powder is only because of its own value.
Don't forget, iPhone 12/ 12 mini is more than just a face value. It is also equipped with the same A 14 bionic chip as the iPhone 12 Pro series. Combining iOS 14 can keep enough fluency in daily applications.
In terms of images, it also supports intelligent DHR, super wide angle, night scene mode, portrait mode, Dolby Vision video shooting, etc. Its image level can also be reviewed before evaluation. Simply put, it can shoot most scenes. Dual-camera system and computer photography, press the shutter button to stably output high-quality film.
It is about to enter the summer promotion period, and the third-party platform has already adjusted its price. Like JD. COM's self-operated stores and Suning.cn Tmall's flagship store have launched products that go directly to 800 yuan, but the purple model is so popular that there is only a 64GB version. If there is a purchase demand, it is recommended to wait for the replenishment of the 128/256GB version.
Some people think that "Thirteen Incense" will come in half a year. Do you want to wait? In fact, this kind of problem happens every year. You just need to remember that the new machine will never wait. You know, the current iPhone 12 series is still new. Once the purple model is taken out, it will be the most new model just listed, half a level higher than other colors! And when iPhone 13 is released, the price will definitely remain for a long time. The price reduction will be about this time next year. Maybe it's time to consider buying 13 or waiting for 14.
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