Occupation definition: a professional engaged in nutrition guidance, disseminating knowledge of nutrition and food safety, and promoting public health.
Work contents: The main work contents include:
(1) Evaluate, manage and guide the nutritional status of human body;
(2) Assessment, management and guidance of dietary nutrition;
(3) Nutritional evaluation of food and formula;
(4) Consultation and education of nutrition knowledge.
Occupation profile National nutrition and health status is an important indicator reflecting the economic and social development, health care level and population quality of a country or region.
Good nutrition and health are the foundation and goal of social and economic development.
With the sustained and rapid development of China's national economy, the dietary nutritional status of urban and rural residents in China has improved significantly since 2003, but at the same time, China is also facing the dual challenges of nutritional deficiency and unbalanced nutritional structure. Diseases closely related to dietary nutrition, such as hypertension, diabetes and coronary heart disease, are increasingly threatening people's health. Therefore, it is a very urgent task to vigorously carry out nutrition work and guide Chinese residents to participate in and improve nutritional diet collocation in combination with the specific situation of food resources in China.
The work of a dietitian is very important. They promote people's health by scientifically and reasonably distributing people's diet, reduce the occurrence of various chronic diseases, and improve the nutritional awareness of the whole people by popularizing nutritional knowledge to the whole society, so as to achieve the purpose of enhancing the physical fitness of the whole people.
In the United States, the treatment of hospitalized patients must be attended by nutritionists. In Japan, there is one nutritionist for every 300 people, and the number of nutritionists is 2.4 times that of clinicians. According to the ratio of Japanese nutritionists to the national population, that is, every 300 people are equipped with/kloc-0 nutritionists, there is a shortage of 4 million nutritionists in China. At present, there are less than 4000 nutritionists in China, and there is no special nutrition major in colleges and universities. The training of professionals related to this profession can't meet the needs of society at all. Compared with developed countries, China is very short of nutrition professionals.
Therefore, nutritionist, a new profession, has matured in response to social needs. The official establishment of this profession by the state will play a positive role in standardizing the professional behavior of this profession, improving the professional ability of practitioners and building a team of nutrition professionals in China.
Carrying out the corresponding public nutrition improvement work is a systematic project to improve the national health quality and enhance the comprehensive national strength. The nutrition industry closely related to nutrition improvement is also a sunrise industry full of vitality and development potential. On the premise of developing nutrition industry, the main contents of nutrition improvement work are: nutrition improvement work for three key groups, such as children, women, infants and the elderly; Nutrition poverty alleviation and nutrition poverty alleviation work for people and minimum living security personnel in poverty-stricken areas; Nutrition improvement of people with obesity, hypertension, diabetes and other "rich diseases" in cities and economically developed areas; Carry out nutrition education among students; Engaged in research, consultation and publicity on the relationship between public nutrition, population quality and social and economic development; Communication and coordination among nutrition-related departments, units and enterprises; Under the guidance of nutrition science, we will open up new areas for the development of food industry and vigorously promote the development of food and other nutrition industries.
China's industrial structure, consumption structure, residents' diet structure and disease pattern are all in the transition period. Under the strong leadership of the Party and the government, adopting correct principles and policies, cooperating with all departments, fully mobilizing and relying on the positive forces of all sectors of society, and through unremitting efforts, we will certainly achieve fruitful results in obviously improving the nutritional and health status of the whole nation.
Is there a good employment prospect for nutritionists? Employment content (1) for dietary survey and evaluation;
(2) Measurement and evaluation of human nutritional status;
(3) Nutrition consultation and education;
(4) Dietary guidance and evaluation;
(5) food nutrition evaluation;
(6) Community nutrition management and nutrition intervention;
(7) Training and management.
Employment directions include kindergartens, schools, communities, beauty salons, outpatient departments, private hospitals, fitness centers, nutrition supermarkets, food enterprises, health industries, and student nutrition meal companies. Public dietitian is a special profession that is market-oriented and meets the needs of society. He received various vocational skills training and passed the exam. With the socialization of nutrition problems, nutrition fast food companies, public dietitian vocational training institutions and nutrition consulting institutions will emerge as the times require, and family nutrition consultants and enterprise nutrition consultants will become a new and fashionable profession.
Familiar with the professional ethics of nutritionists With the improvement of people's lives, nutritionists will enter thousands of households in various forms, and nutritionists will gradually be favored and appreciated by various industries and become a group that has attracted much attention in the industry. In order to adapt to the new changes and new needs, experts have specially formulated ten professional ethics standards for nutritionists, so that nutritionists can play their excellent skills and make contributions to everyone around them.
1, any health care product enterprise shall not call non-professional and non-clinical dieticians to recommend products.
2. No health care product enterprise may produce health care products with added drugs, health care products with chemical components and health care products with residual carcinogenic components.
3. Any health care product shall not conceal the ingredients and weight of additives, and consumers shall have the right to know and choose. No nutritionist should advocate so-called multinational enterprises, so-called famous brands, so-called world standards, so-called patents, so-called century-old enterprise packaging. He should insist on the responsibility of putting product quality first and people's health first, and should not and should not exaggerate for the sake of enterprise packaging to achieve sales purposes.
4. Any health care product shall not advocate the principle of annual supplement, annual eating and endless wrong supplement, and be labeled as "national nutritionist's suggestion". Nutritionists should let nutrition and health care products return to their original source, let those who need them supplement, let those who don't need them supplement less or not, let those who need them have a clear timetable instead of extending the supplement indefinitely, and let those who supplement nutrition and health care products transition to a state of diet control without relying on health care products in the buffer.
Any nutritionist must learn the clinical and knowledge skills of nutrition, and must not exaggerate and be biased.
6. No nutritionist can ignore the core role of food, let alone directly equate health care products with the role of food.
7. Any dietitian should not only focus on learning the function of diet, but ignore factors such as nutrition, health care products, psychology, exercise and environment.
8. No nutritionist can be the direct interest promoter of a product, but should guide and standardize corporate behavior. Otherwise, you are not a qualified dietitian. We abandon and reject nutrition workers who use their knowledge to cover up corporate mistakes and promote the circulation of harmful health care products. We despise fake dietitians who steal the name of dietitians to intimidate consumers into making profits; We belittle nutritionists who have no nutritionist qualification at all but are willing to spread wrong and unscientific nutrition knowledge; We refuse to recognize those who constantly advocate nutrition theory in order to sell a product that has lost justice and fairness and is potentially harmful to the health of China people.
9. Nutritionists do not refuse excellent, effective and less toxic and side effects of health care nutrition; However, we reject inferior, medicated and hidden nutrition and health care products for more than 10 years.
10, nutritionists must implement the comprehensive mode of combining diet, nutrition and health care products and their own rehabilitation ability to choose health care products. Refuse to admit and agree that only health care products can replace food, and cancel the basic role of food. Any behavior and theory that "health products can replace food" is unreliable.
If the nutritionist recruited by the nutrition institution violates the above-mentioned behavior and causes adverse effects, the institution will not recognize it. If it needs to be re-recognized, in addition to correcting mistakes, it needs to apply for a second interview before it is recognized.
Counseling skills 1, to guide the consultant's thinking: in the process of counseling, dieticians should constantly guide the consultant on their own situation and requirements, and express the consultation will and purpose completely and clearly. In the process of conversation, it is necessary to constantly stimulate the counselor's acceptance consciousness of nutrition and health, and of course, we should not blindly drag everyone to the nutrition issue, otherwise it will cause resentment.
2. Open consultation: Closed question and answer is the most taboo in consultation. To guide counselors with questions and answers, it is necessary to stimulate counselors' desire to speak. Grasp the personal needs and wishes of the consultant to the greatest extent in the inquiry.
3. Let go of your identity and listen: A dietitian must take the consultant as the center, and don't deny the non-professional questions raised by the consultant in an academic or authoritative tone or behavior. Dietitians should encourage and instill their own knowledge and behavior, but they can't ask consultants to accept principles.
4. Encourage and promote communication: Consultants sometimes remain silent or contradictory. Dietitians should be patient and change their fixed thinking by encouraging them to change their consulting methods. Don't chase, don't rush for success.
5. Improve information and review: Nutritionists can use short language and clear vocabulary to quickly improve consultants' understanding of information. The most important thing is that after classifying the information, it will cause the consultants to scream and review their own problems. In this way, the nutritionist's work gets twice the result with half the effort.
6. Avoid and maintain privacy: Consultants often regard their health maintenance or consultation as a weak behavior. Speaking of health problems, at least at this stage, I still care about my own evaluation. Dietitians should try to avoid privacy or sensitive topics and learn to forget the privacy of consultants. It is important to remember a customer, but don't remember his privacy.
Etiquette quality 1, smile
For a person who is engaged in nutrition and health, a smile is a business card, representing your own healthy mentality. A nutritionist's smile can give guests a cordial feeling and make them feel comfortable. Smile is the warmest and most considerate care and greeting you can give to others. Smiling is a shortcut to close the distance between customers and nutritionists. Smiling not only makes others feel comfortable, but also makes themselves feel better, and it will also infect your counselor or audience.
Step 2 greet
As a nutritionist, you should greet your customers first. Your voice is loud and powerful, which first proves that you are healthy and energetic. Nodding is because body language can better express your respect and attention to each other and often help you win the favor of more customers.
3. Language
In order to make people understand the art of speech accurately, nutritionists must pronounce clearly and cadently, and the pronunciation and intonation should be aesthetic, so that the audience can feel your language art and talent. You will naturally accept your knowledge, theory and viewpoint. Besides knowing how to choose words and make sentences, we should also pay attention to constantly collecting information on various health topics. In short, it is necessary to understand all aspects of knowledge that the public is concerned about, so as to find a common language when talking with people, and such a conversation will also make both sides feel happy.
4. Rules
Answering the phone is a very learned way of communication. The first requirement of proper telephone etiquette is that the speaking volume should be appropriate, the pronunciation should be clear and unambiguous, the speaking speed should be moderate, and you should learn to repeat and record. In this way, the other party is relieved to know that their ideas have been correctly conveyed.