What is the core strategy of health promotion?

Health promotion strategy refers to the strategic measures taken to achieve the established goals. The Ottawa Declaration identified three health promotion strategies.

(1) Advocacy: It is a joint action of organized individuals and society. In order to create healthy social, economic, cultural and environmental conditions, we should advocate policy support, cultivate leadership and strive for political commitment; Advocate social recognition of various health initiatives, stimulate social concern for health and people's awareness of participation; Advocate the health and relevant departments to provide all-round support to meet the people's wishes and needs for health to the greatest extent.

(2) Empowerment: Empowerment is closely related to rights and politics. Health is a basic human right, and the focus of health promotion is to implement health equality, narrow the existing differences in resource allocation and health status, and ensure that everyone has the opportunity and resources to enjoy health care.

In order to make people give full play to their health potential, people should be endowed with correct concepts, scientific knowledge and feasible skills, and acquire the ability to control relevant decisions and actions that affect their health. Holding the right to health firmly in the hands of the masses is the basis for realizing the fair and reasonable distribution of health services and resources.

(3) Mediation: Health promotion involves health departments, other social and economic departments, governments, non-governmental organizations, people from all walks of life, communities, families and individuals.

In the health promotion activities to improve and protect health, it is necessary to coordinate stakeholders such as individuals, communities and relevant departments, form a strong alliance and social support system, and work together to achieve health goals.

Health promotion should adopt the strategies of advocacy, authorization and coordination to achieve its goals. However, from the connotation of health promotion, it can be seen that health promotion involves various industries, departments at all levels and people in all aspects, so social mobilization is its most basic and core strategy.