Model classification: fashion models, commercial models, endorsement models, underwear models, fitting models, parts models, special models, etc. , according to the price classification, generally divided into four grades.
1, runway model
Fashion models are the most common models, and they are called movable hangers that endow clothing with spirituality. In order to achieve the most ideal wearing effect, the requirements for the relative physical conditions of fashion models are second only to those of fitting models. There is a relatively uniform standard for the height and measurements of fashion models. 95% of professional fashion models meet this standard.
However, there are exceptions. Sometimes an alternative fashion model will be selected and won a grand prize. This is because this model has some outstanding characteristics and has certain market value. For example, the popularity of Lv Yan, who doesn't conform to the oriental aesthetic habits, in the modeling field with beautiful women like clouds can be explained.
However, it should be understood that the above exceptions are not the norm, and only a few such alternative models are likely to become popular. Most well-known or unknown professional models still meet the body requirements of ordinary fashion models. If you don't have such physical conditions, try to give up the idea of being a fashion model.
(1) female model
A. Height: The height of international fashion models participating in the performance is 1.78m (Italy sometimes requires 1.8Om), while the height of domestic fashion models is required to be between1.75-1.80m. ..
B, bust: The ideal size is bust 90cm, and the usual requirement is 83cm-90cm.
C. Waist circumference: There is a saying that the waist circumference is 60cm, and another saying that it needs about 63cm.
D. Hip circumference: Hip circumference should be within 9Ocm.
E. shoe size: 37-40.
F. Appearance: The appearance standard of a fashion model is not whether it is beautiful, but whether it has a three-dimensional sense or personality characteristics, but girls who have never been beautiful always have more opportunities, and even experts will be tempted by beauty.
G. Perception requirements: balanced body proportion (leg length), no sagging hips, no fat (especially waist), no slack muscles, small head, slightly long neck, and a sense of lines and bones on the face. The skin is normal, healthy, clean without scars and birthmarks, and belongs to non-allergic skin (no allergic reaction to any clothes or fabrics).
H. standard measurement: not all fashion models, whether at home or abroad, can meet the above standards. According to the national characteristics of our country, the standard of measurements is generally chest circumference 84cm, waist circumference 6cm and hip circumference 90cm. However, it should be noted that the hip circumference usually cannot exceed the standard 2cm or more.
(2) Male model
A. Height: between 1.80 and 1.90.
B, shoulder width: 52cm-55cm.
C bust: 103cm- 106cm.
D, waist circumference: 76cm-83cm.
2. Business model
The concept of business model is relative to fashion model. Fashion models have special requirements for body shape, but not all occasions where models are used need to meet the standards of fashion models. Plane model, exhibition model, endorsement model and so on. What we often hear is actually in the category of business model.
The concept of a business model is that a model mainly engaged in business promotion has no special requirements on height and measurements, and can generally be above1.65m. A business model should also have a good image, skin and hair. Because most business models work in front of the camera, most business models are required to have good performance ability and expressive force in front of the camera.
Such as exhibition model, car model, room model and other types of models, not only require the above conditions, but also have certain product professional knowledge, in order to answer customers' questions with promoted products.
3, underwear model
Because underwear models need to expose their bodies in a large area, they have higher requirements for the model's figure, measurements and skin than fashion models. It can be said that underwear models have made the most perfect models.
And underwear models can't be ordinary fashion models. Because fashion models pay attention to the sense of bones, while underwear models emphasize: fullness and perfection of body shape, rounded breasts and hips, and less prominent bones. In contrast, the figure of underwear models is slightly exaggerated. It also requires a beautiful face and smooth and delicate skin. Because most of her skin will be exposed and close to the audience. In addition, in addition to stage display, underwear models should also do TV and print commercial advertisements, which also requires them to take good care of their skin and not have obvious scars.
At present, the fashion tendency of underwear (the extroversion of wearing style and the fashion of design method) makes the underwear world get rid of the monotony and boredom as a general product at first and become diverse and colorful. This has also created more and more demand for underwear models.
The basic requirements of underwear models are: fat-free, healthy skin, shiny and scar-free, full buttocks, upturned buttocks, hip circumference less than 90CM, chest circumference above 75B.
4. Fitting model
The so-called fitting model, as its name implies, is responsible for trying on clothes and giving feedback to fashion designers and craftsmen of clothing companies. They are living models of designers. These models are classified according to their clothing numbers. Therefore, to be a fitting model, you don't need to have a devil figure above 175 cm like a traditional model. On the contrary, models that can reflect the public figure are more popular. Different styles of clothes have different requirements for the height of fitting models. Many clothing enterprises want to advertise fitting models, and the height is required to be between 158- 168 cm.
Although the fitting model does not have too many requirements for height, the fitting model's figure must meet certain standards-the requirements for the model's chest circumference, waist circumference, hip circumference, neck circumference, upper and lower body ratio and breast position are very strict. Compared with ordinary models, fitting models don't need to be "glamorous" and don't have too many requirements for appearance. So even ordinary-looking people have the opportunity to enter the ranks of this special model. In addition to the standard figure, designers like those models who have high appreciation of clothes and can accurately express the problems existing in the clothes they try on. Excellent fitting models can also put forward the possibility of fashion with their own experience. They are good advisers to fashion designers.
Fitting models are very popular abroad, and they are essential models for famous brand clothing companies. Generally, it is charged by the hour, but its application in domestic clothing companies is limited and needs to be developed.