The company was identified by the provincial government as "Henan Province 100 key industrial enterprises"; By the Ministry of Agriculture, the National Development and Reform Commission and other eight ministries and commissions as the national agricultural industrialization outstanding key leading enterprises. On August 18, 2006, Miss Company was successfully listed on the main board of Singapore Exchange. June 5438+October 2006 10, Miss Company joined hands with the Olympic Games and became the "exclusive supplier of quick-frozen stuffing food for Beijing 2008 Olympic Games", which is the only one in the quick-frozen food industry in China. In 2008, Miss Company's "Miss" brand was once again selected as "2008 China 500 Most Valuable Brands" by World Brand Lab, with a brand value evaluation of 465,438+36 million yuan, ranking 182 in the overall ranking. In 2008, "Missing" brand was recognized as "well-known trademark" by the State Administration for Industry and Commerce. Miss brand glutinous rice balls and dumplings are "famous brands in China".
As a private enterprise rising rapidly in the competition, Miss has always been committed to life innovation and dedication to the people, shouldering the social responsibility of "thinking for and caring for thousands of families", providing consumers with high-quality and delicious healthy food with industry-leading technology, equipment and strict quality control system, and is committed to satisfying the public's pursuit of perfect quality of life. Our products have entered the markets of the United States, Canada, France, Italy, Japan, Singapore, Thailand, Malaysia, Hong Kong, Macao and other countries and regions. The export of miss products not only brings rich profit returns for the company, but also greatly improves the international popularity and reputation of miss company. In retail, in addition to Wal-Mart, the world's largest retail giant, signing an agreement with the company for OEM production and global supply, Carrefour, Metro and other international companies have also reached a cooperation agreement with Missing Company. Miss company has applied for trademark registration in many countries in the world.
With high-quality products, strict quality inspection methods and strict management, Miss Company built the excellent brand "Miss" in 10. The company has always attached importance to product quality and safety, and now has nationally recognized testing laboratories and provincial enterprise technology centers. On this basis, a perfect quality and food safety management system has been established, which checks all aspects from procurement, production, transportation and sales. In order to provide consumers with high quality and delicious healthy food.
After strict examination by BOCOG, we won the title of "exclusive supplier of quick-frozen stuffing food for Beijing 2008 Olympic Games", and made efforts to make China's traditional food culture go global through this Olympic Games, so that people all over the world can taste China's delicious food. As a supplier of Beijing Olympic Games, the company has established a set of extremely strict quality control system: strengthening management norms in raw material procurement, product production, product inspection, product transportation and other links. With the leading technology, equipment and strict quality control system in the industry, we will fully serve the Beijing Olympic Games.
Looking forward to the future, the company will take "cold as the center, expand with one heart, be an internationally renowned enterprise, and trust the brand by customers" as its development goal; Control the whole country with the marketing scheme of deep distribution and intensive distribution.
The company's distribution network covers the whole country, and the company has more than 30,000 dealers nationwide. From Heilongjiang in the north, Hainan Island in the south, Xinjiang and Qinghai in the west, and Shanghai, the economic bridgehead of China in the east, the missed sales network basically covers all prefecture-level cities in China except Taiwan Province Province. Missing products occupy a prominent position in supermarkets and supermarkets in large and medium-sized cities across the country. In 2007, the company invited China Olympic Ambassador and international movie star Jackie Chan as the brand spokesperson of Missing Company, which not only created a brand-new brand image for the future development of Missing Company, but also built an unprecedented marketing platform for China traditional food to enter the international market, effectively pushing China's food culture to the world.
The expanding market share of the company's products has also prompted the company to continuously increase the production scale and build new production bases to meet the market demand. Through the funds raised after listing in Singapore, the company has built new production bases in Zhengzhou, Chengdu, Shanghai, Guangdong and Shenyang. Chengdu factory and Huzhou factory have been put into production; The construction of three industrial parks in Zhengzhou, Guangzhou and Shenyang is under active preparation. After all the production bases are completed and put into operation, it will inject strong source power into the promotion of the market share and brand influence of the Group's products.
As the most competitive quick-frozen stuffing food enterprise in China, Miss Company should not only devote itself to the development of the domestic market, but also participate in the international market competition with confidence. Let China's food culture go global.