1999 A little Danish boy came to Shanghai. At that time, he found it difficult to find delicious sandwiches, which gave him the idea of opening a coffee shop in Shanghai, a metropolis, and put it into action. The first store of CITIC Pacific was born. The origin of the name Vogos was that he came up with it after drinking a few beers with his friends. At that time, he liked the pronunciation of the name very much.
Wagas, a western food chain from Shanghai, provides healthy and fashionable food. It pioneered the concept of light food health in China, providing energy salads, pasta, sandwiches, curry rice, creative freshly squeezed juice, fine coffee and so on. At present, the number of Wagas stores exceeds 160, covering 1 1 cities such as Beijing, Shanghai, Hangzhou and Chongqing, and distributed in Vientiane City, Taikooli, taikoo hui and Chongqing.
Vogos's business philosophy
"Eat healthily and have energy" is the business philosophy of Wagas. On the Wagas menu, in addition to writing down the ingredients of each dish in detail, we also match high and low calorie foods at different time periods, and go out of the road of differentiation to meet the different needs of consumers at anytime, anywhere, such as dining, gathering and office.
The founder of Wagas often travels around the world, looking for new ingredients and inspiration. In order to ensure the quality, Wagas does not adopt the joining mode, nor does it accept capital joining, because they think it is difficult to ensure the consistency of taste and service at this stage, and it is not suitable for large-scale expansion.
It is not easy for an established catering enterprise to win the love of so many young people. Jackie, the managing partner of Wagas, once summed up the secret of brand success as follows: first, always persist and focus; Second, full of passion and continuous improvement; Third, pay attention to products and ensure quality.
Reference to the above content: Baidu Encyclopedia -Vogos