Inadvertently, a meaningful activity ended, and we usually learn some knowledge of being a man. What kind of summary will you have at this time? So what is a good activity summary? The following is a summary of my collection of credit information publicity activities (5 general articles), welcome to share.
Summary of credit information publicity activities 1 In order to further broaden the depth and breadth of credit information publicity, improve the public's credit awareness and rights protection awareness, and promote the construction of social credit system, the Credit Bureau organized branches across the country to carry out the fourth credit record care day in mid-June. With the slogan of "cherish the credit record and enjoy a happy life", the activity carried out various forms and rich contents of publicity activities around the theme of "me and my credit record" and achieved
First, relying on financial institutions to play the main role of credit information publicity.
Kunming Zhongzhi organized 22 provincial-level financial institutions to carry out on-site publicity activities in Nanping Pedestrian Street in downtown Kunming, and publicized them to the public by arranging publicity booths, distributing publicity materials and receiving consultations. At the same time, Kunming Zhongzhi set up a personal credit report on-site inquiry point to provide free inquiry service for the public. The atmosphere at the event was warm and aroused widespread public concern.
Fuzhou Zhongzhi used the outlets of financial institutions under its jurisdiction to continuously broadcast DV short films of personal credit information with the theme of personal credit security and confidentiality in the business outlets of commercial banks, and carried out vivid picture publicity for bank customers, which attracted the attention of many customers and greatly improved the publicity effect.
In addition, Nanjing, Guangzhou, Chengdu Branch, Chongqing Management Department, Nanchang, Yinchuan Zhongzhi, etc. It also mobilized financial institutions within its jurisdiction to participate in publicity activities. Financial institutions publicize credit information to customers who come to handle business through LED screens, counters, business information desks and other forms, and arrange special personnel. At the same time, they provide free credit information consultation service, so that customers can know the basic knowledge of personal credit information.
Two, the use of the media to carry out credit publicity, focusing on the public eye.
In this year's publicity activities, Wuhan Branch strengthened communication and contact with all kinds of media, extensively invited all kinds of media to participate in credit information publicity activities, uniformly compiled and distributed press releases, and organized various interviews to facilitate the coverage of all kinds of media. During the Credit Records Care Day, many media such as Financial Times, Wuhan Finance, Hubei Daily, Hubei Broadcasting, People's Daily, etc. 10 reported the publicity activities in various ways, which were reprinted by many domestic media and achieved good publicity results.
With the help of Ningxia Daily, New Newspaper and other most influential publications in the province, Yinchuan Zhongzhi published the knowledge about credit investigation for a week in a row, answering people's hot and doubtful questions about credit investigation, attracting many people to come to consult and creating a great momentum for this publicity activity.
In addition, Jinan branch, Hohhot, Zhengzhou, Kunming Zhongzhi, etc. We also actively invited reporters from local radio stations, TV stations and newspapers to participate in the "Credit Record Care Day" on-site activities, personally feel the atmosphere of the activities, and track and report the activities in time; At the same time, a column of credit information knowledge is set up for serialization, forming a trend of continuous publicity, further enhancing the understanding of credit information work by all sectors of society, reminding the public to strengthen credit awareness and make good use of "economic identity cards".
Third, with the help of local governments, form a joint propaganda force.
The provincial branches of financial institutions under the jurisdiction of Xining Branch held a grand rally in the central square with the largest population flow in Xining. Cai, deputy director of the Finance Office of Qinghai Provincial Government, was successfully invited to attend the launching ceremony. Nearly 200 people, including relevant departments of the provincial government and credit staff of various financial institutions, participated in the publicity activities. The website attracted and received more than 65,438+00,000 people, and many local media rushed to interview.
Hefei Zhongzhi made full use of the joint meeting system of credit system construction led by the People's Bank of China, and the publicity activities were supported and cooperated by the local government and member units. Smooth organization mechanism effectively ensures the height and intensity of publicity activities. On the day of the "6. 14" activity, leaders of the municipal government and the municipal finance office were successfully invited to participate in the publicity activities, and obvious publicity effects were achieved.
During the publicity activities, Xi 'an Branch and Nanning Zhongzhi actively communicated with local government departments and published credit information and related financial knowledge on the government financial website. Through the publicity of government portals, on the one hand, local government officials can better understand the knowledge of credit investigation and effectively accelerate the pace of local credit system construction; On the other hand, by understanding and mastering the concept, content and credit information sources of personal credit reports on local websites, ordinary people have invisibly increased the attention of netizens and achieved the effect of long-term publicity.
Four, in-depth universities, rural areas, communities and other credit publicity activities.
In this year's publicity activities, Shanghai headquarters, Chongqing management department, Nanchang Zhongzhi, etc. Focus on giving lectures on credit information to college students in the province, distributing publicity materials to each college student and giving books on the spot, hoping that college students can make good use of financial means, develop themselves to the maximum extent in modern society, become a generation of honesty and become the most honest model of the whole society.
Wuhan Branch, in conjunction with the Agricultural Association and the grassroots business outlets of Postal Savings Bank, set up some publicity in rural areas, and hired university student village officials as voluntary propagandists and consultants to carry out credit information publicity. And make full use of rural "village-to-village" radio and cable TV and other propaganda media to report and publicize credit information knowledge, which is well received by farmers.
Fuzhou and Nanning Zhongzhi went to the countryside and went deep into fishermen's homes to explain the role of personal credit records and the significance of attaching importance to personal credit records, so that on-site fishermen realized the importance of credit knowledge.
Nanjing Branch and Guangzhou Branch went deep into the community to carry out thematic publicity activities, set up information desks on the spot to communicate with the people in the community, and distributed leaflets. , widely publicized the credit information knowledge closely related to people's lives. The publicity activities have narrowed the distance between people and credit reporting. The general public said that through on-site consultation, they understood the importance of credit and should take care of their credit records in their later lives.
Five, combined with local characteristics, innovative forms of credit publicity.
Fuzhou Zhongzhi opened the "Glossy Credit Information Publicity" Weibo, opened the "Credit Information Encyclopedia" column, and opened up the second publicity camp. Through the "Credit Information Encyclopedia", we can share the credit information we need in our daily life with visitors and friends in Weibo, which is welcomed by netizens.
Harbin Zhongzhi used the local international trade fair held every year and the platform of Harbin Fair to organize a publicity team to enter the exhibition, and publicized credit information to more than 400 exhibitors, tens of thousands of merchants and consumers, and achieved remarkable results.
Guiyang Zhongzhi has carried out special credit information publicity in tourist attractions and ethnic minority areas, bringing credit information knowledge into ethnic minority areas and expanding the coverage and influence of credit information publicity.
According to the concentration of local ethnic minorities, Lanzhou Zhongzhi specially produced publicity materials in Tibetan and Chinese, which were explained by Tibetan staff, and combined the "Credit Record Care Day" with the publicity of local students' student loans, which aroused widespread concern among students.
This publicity campaign not only popularized the knowledge of public credit investigation, but also made the concept of "cherishing credit records and enjoying a happy life" deeply rooted in the hearts of the people, further established the authority of the People's Bank of China in managing credit investigation and expanded the social influence of credit investigation.
Summary of Credit Information Publicity Activities 2 In order to further strengthen the publicity of credit information, promote the construction of small and medium-sized enterprises and rural credit systems, and popularize personal credit information knowledge, Nanchang Sub-branch of the People's Bank of China organized financial institutions in the county to carry out the "20xx Credit Information Publicity Month" on September 1 -30. These activities are reported as follows:
First, careful organization and arrangement.
Our branch attaches great importance to special publicity month activities. After receiving the notice, the financial institutions in the county were quickly organized to hold a special meeting to make unified arrangements for the activities, designate a special person to be responsible, and clarify the publicity theme. Financial institutions in the county are required to launch a one-month "20xx Credit Information Publicity Month" focusing on their respective business outlets from September 1 day, by posting special credit information posters, playing publicity slogans on electronic screens, placing publicity leaflets at business counters, and appointing special personnel to answer customers' credit information-related questions at outlets.
Second, carry out on-site centralized publicity activities.
On September 8 and 20, 20xx, our branch organized credit reporting staff of financial institutions under its jurisdiction to form a credit reporting publicity group, and launched two on-site special publicity activities with the theme of "promoting the construction of credit system for small and medium-sized enterprises and rural areas and popularizing personal credit reporting knowledge" in Bichenghu and Youlan Township of Li Antang Town. Activities * * * distributed more than 2,600 promotional materials and received more than 300 people's consultations on the spot. * * * More than 1500 people watched the leaflet of the poster. The publicity activities were warmly welcomed by the general public and achieved obvious publicity results.
Third, relying on the platform of financial institutions, widely publicize the knowledge of credit investigation.
At the beginning of September, primary and secondary schools started school, and financial institutions within their jurisdiction began to conduct credit investigation on campus. County ICBC, Bank of China, Nanchang Bank and China Construction Bank went to Li Antang No.1 Middle School, Li Antang No.5 Middle School, Li Antang No.6 Middle School and Li Antang No.2 Middle School for publicity and credit investigation.
During the "20xx Special Publicity Month for Credit Information", the Bank organized financial institutions within its jurisdiction to post publicity slogans and display exhibition boards at business outlets, publicize the construction of credit system for small and medium-sized enterprises and rural areas, popularize personal credit information, publicize the basic knowledge of credit information to the public, and introduce how to protect personal privacy and ensure information security; How to form good habits and keep good records; How to maintain good credit and enjoy preferential financial services? By setting up a credit report inquiry desk and providing inquiry service, a good publicity atmosphere has been created.
The special publicity month of credit investigation has achieved the expected results, popularized personal credit investigation knowledge, improved the public's credit awareness and rights protection awareness, significantly improved farmers' credit awareness and credit awareness, and promoted the construction of small and medium-sized enterprises and rural credit systems.
Summary of credit information publicity activities in 3xxxxx1October 24th to1October 30th, 10, Wuhan Branch organized a huge "Credit Information Publicity Week" in Hubei. Through establishing publicity guarantee mechanism, enriching the forms of publicity activities and innovating the carriers of activities, the publicity week was a complete success and achieved good results.
First, around the center, strengthen leadership and establish a guarantee mechanism for publicity week activities.
1. Set up an activity leading group. Wuhan Branch attached great importance to this publicity activity. Han, the president in charge, inquired about the preparation of the activity many times and put forward opinions and suggestions on the implementation of the activity. Wuhan Branch has set up an activity leading group headed by President Dong Liu, with the head of the survey and statistics department or the credit management department of the central branch under its jurisdiction as a member, which is responsible for the leadership, inspection and supervision of the activities. During the activity, Director Dong Liu led a team to Jingmen, Suizhou and other places to inspect the progress of publicity week activities.
On June 3rd 10, the Credit Information Management Office of the Branch organized a mobilization meeting for Hubei Credit Information Publicity Week. Taking Xiaogan as an opportunity, leaders and department heads engaged in credit information work in the jurisdiction attended the meeting. At the meeting, the leaders of the Credit Information Management Office conveyed the spirit of the People's Bank of China to carry out credit information publicity activities and made comprehensive arrangements for the credit information publicity work in the province. In order to strengthen the supervision and inspection of publicity activities, a publicity week activity steering group was set up to check the organization of publicity activities of branches in the jurisdiction every day to ensure that all the work of publicity activities is not going through the motions.
2. Make an activity implementation plan. According to the actual situation, the work plan of "Credit Information Publicity Week" in Hubei Province was formulated and issued. The "Implementation Plan" has made detailed arrangements for the publicity activities from the aspects of theme, content, activity time, activity mode and activity requirements. The content is detailed and operable, which provides clear ideas for the whole publicity activities and ensures the orderly development of the activities. Each branch has formulated its own detailed implementation rules in accordance with the principles and requirements of the implementation plan of each branch, combined with the characteristics and actual situation of the region.
3. Various publicity materials were printed. In order to meet the needs of publicity week activities, publicity materials covering personal credit information, enterprise credit information, the role and development of credit information were collected and sorted out. Branches distribute 1 1000 credit information posters, which are convenient for financial institutions to post and create an atmosphere of publicity week; Each branch printed a unified Personal Credit Report of the Head Office, and combined with easy-to-understand publicity panels, the publicity content was closer to the lives of ordinary people. In addition, all branches within the jurisdiction have printed a sufficient number of rich credit handbooks according to their actual conditions and distributed them to the public free of charge. Various forms of publicity materials meet the multi-level needs of citizens and facilitate their all-round understanding of credit information.
Two, highlight the key points, innovate the carrier, and realize the overall linkage of credit information publicity activities.
This publicity week is based on the theme of "cherishing credit records and improving credit awareness", focusing on the public and personal credit reports, innovating publicity carriers and enriching publicity methods, and enhancing the effectiveness and long-term effectiveness of publicity with "three combinations".
1, combining credit information publicity with regional cultural characteristics, enriching the forms of credit information publicity.
If we find the combination of local cultural characteristics and credit information propaganda, we can bring credit information propaganda into the lives of ordinary people in the way people like best, with twice the result with half the effort and good publicity effect. Under the guidance of the Credit Management Office of Wuhan Branch, local branches fully understand the intention of branches and highlight their own characteristics.
Zhongxiang Sub-branch of the People's Bank of China took the opportunity of the "Double Ninth Festival" large-scale temple fair to carry out credit information publicity activities in Mingxian Mausoleum, a world cultural heritage site. In the publicity activities, various financial institutions have launched banners of "enhancing credit awareness" and "cherishing credit records". In the scenic spot, more than one credit information propaganda slogan 10, more than 30 propaganda posters, more than 20 credit information publicity exhibition boards and 20 publicity consultation points are hung, creating a warm atmosphere for credit information propaganda. More than 3,000 publicity materials were distributed, more than 0/000 person-times were consulted, and tens of thousands of people watched billboards.
Xianning City, Hubei Province is one of the six "Hometowns of Hot Springs in China" named by the Ministry of Geology. China Xianning Branch will make full use of the upcoming Xianning International Hot Spring Cultural Tourism Festival, organize credit investigators, distribute publicity materials in front of foreign-related key hot spring tourist hotels, and carry out credit information publicity. The credit information propaganda film produced by the head office was also scrolled by using the central electronic screen of the main venue of the Tourism Festival, which achieved good publicity results. After the publicity week, Xianning Zhongzhi will continue to publicize the credit information in the local area and expand the influence of credit information work.
2, the combination of network publicity and media publicity, expand the credit knowledge publicity audience.
Publicity of credit information knowledge is an important window and means for all sectors of society to recognize the credit information work of the People's Bank of China. The credit management office of the branch requires all branches to give full play to their subjective initiative, actively invite local news media at all levels, and conduct multi-level, extensive and in-depth publicity and reporting in combination with online media to create a good public opinion atmosphere.
Jingmen Zhongzhi opened a column on its popular website-"Jingmen, China", which introduced credit information and answered credit inquiry questions for netizens online and was well received. In addition, we also contacted Jingmen Evening News to launch a question-and-answer session on credit information with the theme of "Personal credit needs to be protected", and released the "Questions and Answers on People's Credit Information", which absorbed typical cases of credit information from all walks of life and analyzed the credit problems encountered by ordinary people in a simple way.
During the credit information publicity week, Shiyan Zhongzhi contacted Shiyan Daily, the most influential party newspaper in Shiyan, and published an exclusive interview on credit information, which attracted many citizens with Caution: Small Neglect Infected with "Credit Stain" and Expert Interpretation of Credit Information Regulations. On the occasion of the public consultation on the Regulations on Credit Management (Draft for Comment), the two articles introduced and explained the personal credit report and the Regulations on Credit Management from the simple to the deep with vivid interview forms, concise text descriptions and typical fact cases, and then combined with the small knowledge of credit management that the public paid attention to, pushed the topic of credit management into a hot discussion.
3. The combination of government-led and PBOC-led will improve the influence of credit information disclosure.
The sustainable development of social credit system can not be separated from the support of local governments. Only by forming a "government-led, PBOC-led" credit information publicity model in practice can we promote the implementation of credit information publicity and improve its influence.
According to the working ideas of the Credit Information Management Office of the branch, the Central Sub-branch of the People's Bank of China and relevant departments of the municipal government held a grand opening ceremony in Xiangfan People's Square. The mayor, deputy mayor and leaders of relevant departments of Xiangfan attended the opening ceremony and went to the central branch of the People's Bank of China to publicize the scene, asking about the basic situation of the city's credit information system construction and expressing condolences to the staff. Xiangfan TV Station, Xiangfan Daily and other news media reported live. 10124/25, commercial banks and municipal departments set up stalls in the square to publicize the knowledge of credit investigation and financial services on the spot, and the number of participants in the on-site consultation activities exceeded 1000. At the same time, in the same venue, Xiangfan Zhongzhi also held the "xxxx Xiangfan Small and Medium-sized Project Investment and Entrepreneurship Fair", which truly implemented the credit information publicity work. Suizhou Zhongzhi Sub-branch of China People's Bank held the activity of "Credit Information Knowledge Entering Campus" in Suizhou Vocational and Technical College. Zhao Jun, member of the Standing Committee of Suizhou Municipal Committee and deputy mayor, attended the launching ceremony and made an important speech. At the event site, Zhongzhi and various banking financial institutions set up consultation and publicity "windows" respectively to publicize credit information knowledge through publicity banners, exhibition boards, brochures, leaflets and on-site answers. , and provide various financial consulting services for students at school, and distribute more than 5000 leaflets (volumes).
Three, based on the industry, serving the society, credit information knowledge publicity activities have achieved remarkable results.
1, which improves the public's sense of integrity. Through the one-week credit information publicity campaign, the knowledge of credit information has been further popularized in the whole society, and the influence of credit information has been expanded, so that the public can personally understand the influence of personal credit on economy, life and work, actively understand credit information, approach credit information, and form a good habit of consciously safeguarding personal credit. The public is paying more and more attention to their credit reports. During the activity, nearly 50 people only took the initiative to inquire about personal credit report in our branch. There are more and more people who come to the door to inquire about personal credit report records and how to repair negative records.
2. It promotes the construction of credit information system. The publicity of credit information has further expanded the awareness of society and individuals on the construction of the credit information system of the People's Bank of China, and improved the support of all sectors of society for the construction of the credit information system. The role and social influence of the credit information system have been significantly improved. Understanding, understanding and supporting credit information has become the knowledge of all walks of life, which has laid a solid foundation for effectively promoting and promoting the construction and application of the basic database of credit information for enterprises and individuals. The People's Bank of China has strengthened the dominant position of the credit system and further improved its external reputation.
3. Create an honest and trustworthy social credit atmosphere. Through the publicity of credit information, the credit awareness of the whole society has been enhanced and the credit morality of the public has been further cultivated. Credit culture, which is proud of keeping promises and ashamed of keeping promises, has gradually become the basic culture and social morality in social public economic activities, and has been widely recognized, which has promoted the formation and development of credit market and credit culture atmosphere and effectively improved the financial ecological environment in the jurisdiction.
Summary of Credit Information Publicity Activities 15 On June 6th, Xinning County launched the "6. 14" credit information publicity activities in Shuixi Village and Huang Bei Village of Langshan Town. He Xiaoping, vice president of Shaoyang Central Sub-branch, Hong, deputy magistrate and government researcher attended the event. More than 100 people, including presidents, heads of business departments, employees, village committees and villagers of 8 financial institutions in the county, attended the event.
Shaoyang Zhongzhi Sub-branch and Xinning Sub-branch of the People's Bank of China combined credit information knowledge with financial precision poverty alleviation in Shuixi Village, Langshan Town, preached credit information and financial poverty alleviation policy support for farmers, and introduced loan interest rate reduction and convenience card service measures to make the incentive mechanism deeply rooted in farmers' hearts.
At the ceremony, Li Aiming pointed out: Shuixi Village should cherish the rare honor of "credit village", make good use of various preferential policies such as "credit village" to support agriculture, and further strengthen the confidence and determination to develop industries to get rid of poverty and become rich; It is necessary to intensify propaganda, create a positive atmosphere for creation, publicize advanced models, establish a good image of "credit villages" and promote the creation of more "credit villages"; All levels and departments, especially financial institutions, should seize the opportunity, conscientiously implement rural financial policies, adhere to the purpose of serving agriculture, countryside and farmers, strive for survival in development, seek improvement in innovation, and provide strong financial support for county rural economic and social development while constantly developing and growing.
In Huang Bei Village, Langshan Town, credit information publicity activities and the unveiling ceremony of honesty culture and education base were held. The list of credit farmers in Huang Bei Village's honor list of financial integrity was announced on the spot, and the publicity column of Huang Bei Integrity Culture Education Base in Xinning County, which was founded by Huang Bei Credit Village, was announced.
Representatives of credit farmers made typical speeches. The establishment of the credit village helped him embark on the road of starting a business and getting rich. He said that he should be a good villager who stresses honesty and keeps promises, and is willing to build the most beautiful credit foundation.
Up to now, during the "6. 14" credit information publicity campaign in Xinning county, more than 3,000 copies of publicity materials have been distributed in the outlets of financial institutions within its jurisdiction, and the slogan of honesty 1000 times has been displayed on electronic screens. The voting activity of original WeChat works in Chengxin Culture and Education Base attracted more than 5,000 visitors and accumulated more than 3,000 votes.
Summary of credit information publicity activities. Our sub-branch posted posters and distributed exhibition boards at business outlets to publicize the construction of small and medium-sized enterprises and rural credit system, popularize personal credit information, publicize the basic knowledge of credit information to the public, and introduce how to protect personal privacy and ensure information security; How to form good habits and keep good records; How to maintain good credit and enjoy preferential financial services?
In order to better cultivate the sense of honesty and build a harmonious youth, after receiving the relevant notice requirements from the People's Bank of China and Baoquanling Sub-branch, the Youth Sub-branch took active actions, carefully studied and organized, and formulated an implementation plan suitable for the specific situation of * * * Green Farm in combination with the implementation plan of the credit record care day of the Head Office to ensure the effectiveness of the activities.
First, strengthen organizational leadership and do a good job in various publicity preparations in advance.
First of all, after receiving the relevant notice from the superior bank, the bank set up a work leading group, with the president as the team leader and the marketing president as the deputy team leader, focusing on this work. Secondly, according to the actual situation of * * * Green Farm, in order to ensure the orderly and effective development of credit information publicity activities, Youth Sub-branch formulated the Implementation Plan of Credit Record Care Day Publicity Activities, and made careful arrangements and deployments for the publicity activities.
Two, took to the streets to continue to carry out the "credit record care day publicity activities".
According to the requirements of the implementation plan of Baoquanling Sub-branch's publicity activities, the propagandists of the Youth Sub-branch came to the crowded neighborhood to carry out on-site publicity and consultation activities, which also set off a climax for the credit record care day publicity activities. Widely carry out credit information publicity activities. During the more than three hours of publicity activities that day, the credit information staff conducted all-round and multi-angle publicity and popularization of credit information for the residents of * * * Green Farm by posting posters, distributing materials, preaching knowledge, providing consultation, inquiring and interpreting personal credit reports. According to statistics, more than 200 copies of information were distributed on the day of the event, and the publicity of the square activity day achieved the expected results.
Third, relying on the platform of financial institutions, widely publicize the knowledge of credit investigation.
Our sub-branch posted propaganda slogans and distributed exhibition boards at business outlets to publicize the construction of small and medium-sized enterprises and rural credit system, popularize personal credit information, publicize the basic knowledge of credit reporting to the public, and introduce how to protect personal privacy and ensure information security; How to form good habits and keep good records; How to maintain good credit and enjoy preferential financial services? By setting up a credit report inquiry desk and providing inquiry service, a good publicity atmosphere has been created. The special publicity month of credit information has achieved the expected results, popularized personal credit information, improved the public's credit awareness and rights protection awareness, significantly improved farmers' credit awareness and credit awareness, and promoted small and medium-sized enterprises and credit information publicity activities.
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