1, organic food monopoly marketing innovation accelerated.
The vast majority of consumers who buy organic food are high-income returnees and gold collars, including pregnant women, middle-aged and elderly people and gift-giving groups. They are extremely demanding on their products and need more solutions. The innovation of organic food terminal mode has become a trend, especially in green marketing, environmental education, popularization of food safety knowledge and service marketing.
2. The integration of the upper, middle and lower reaches of the industry is the general trend.
Because organic food requires high quality, for retail stores, the deep integration of upstream resources, cooperation, mergers and acquisitions, equity participation, order agriculture and other forms with upstream organic production enterprises will provide a starting engine for maintaining rapid growth and enhancing market competitiveness in the future. The mode of integration of production and marketing is becoming more and more obvious. /kloc-within 0/4 hours, the rapid storage, transportation and logistics distribution system from farm to table will provide consumers with fresher organic fresh food. Therefore, the industry has entered an accelerated reshuffle period, and the lack of support from core organic farms in central cities will affect the sustainable development of organic chain monopolies.
3. It is a trend for organic food stores to enter the mainstream business circle.