The cost of franchise stores is very important to investors, and whether the rent of franchise stores is expensive is an important profit reference point. Especially in first-and second-tier cities, the rent problem has become an obstacle for many entrepreneurs. If you can find a suitable franchise address, the rent is relatively cheap, and you can accept it yourself and make money easily.
Second, third and fourth tier cities attach importance to "excitement"
Third-and fourth-tier cities are at a disadvantage compared with first-and second-tier cities, so the location should be "lively". The commercial street is relatively prosperous, and the more opportunities to make money, the fiercer the competition with peers will be. Competition is both a threat and a potential advantage. If we regard our competitors as friends, learn from our strengths and learn from our weaknesses, it will be more conducive to our taking the initiative in the competition.
Three: rural demand.
No matter where it is, even in rural areas, it depends on market demand. If the market demand is huge and you can earn considerable profits besides the cost, it is appropriate to open a shop in a lot.
Four. regional plan
Before the site selection, we should make corresponding preparations, consult the relevant local departments in advance about the architectural planning around the store location, and find out which are commercial areas, cultural areas, tourist areas, transportation centers, residential areas, industrial areas, etc. After mastering the architecture planning, you can finalize your business plan according to these.
Verb (abbreviation of verb) cultural environment
The social and cultural environment of each region has cultural education, national habits, religious beliefs, social customs, social values and cultural atmosphere. These cultural environments can change people's consumption concepts. Different cultural environments have a great influence on the location of the franchise store of white essence pickled fish.
Six: have a certain scale and conspicuous appearance.
The location of our pickled fish franchise store is rectangular or square, which looks equally beautiful, but there must be enough space. It is best to have necessary facilities such as parking lots around. Polygonal ground is worthless unless it has a lot of space. At the same time, we should refer to the size of the lot and the future consumer groups.
VII: Visibility and Image Features
Customers can see the franchise store at a glance no matter which angle they look at. The popularity of white essence pickled fish franchise stores is evaluated from the perspective of vehicles and people walking all over the country, and the popularity often directly affects the arrival of customers. At this time, the service, decoration, business content and other aspects of the store should highlight their own image characteristics. It is particularly important for franchisees in crowded commercial centers, and the image characteristics can make franchisees upgrade their grades.
Eight: Consumer fashion is essential.
For a period of time, it was a popular fashion among the public, which probably affected the consumption pattern and direction of consumers. With the improvement of people's consumption level, they are more and more picky about internal decoration, so that franchisees with beautiful, comfortable and clean external decoration are easily accepted by people.
Nine: What about the street form?
This factor mainly considers whether the form of streets and traffic will attract people to this place, or whether it is the population flow caused by tourism.
X: Traffic conditions.
Information about the street traffic situation of Sino-Italian stores can be obtained from the expressway system and local government agencies. If you don't have the desired statistical data for the time being, you can choose the most meaningful sample data of the day as a reference. Noon, weekend nights and sundays are very important for the calculation of traffic conditions. It is best to get rid of statistics with biased results. Counting multiple samples continuously can make the data tell the truth. The traffic around the shops means tourists. If there are traffic data and pedestrian analysis data, we can ensure that there are enough tourists after opening the store.