First, rent a shop.
Depending on the surrounding people, it is best to choose in the newly-built community or on the edge of the community, seize the information in time and choose the site in time. Area 10 square meters, not small.
Second, buy
Time: opening a vegetable shop is very tiring. Around 7 o'clock is the peak of business, and many housewives will come early to choose fresh vegetables. From the time of purchase, it is not sloppy at all, and it is best to be around three or four in the morning.
Location: To ensure good supply, there are many large wholesale markets in Beijing, such as shibalidian in Daxing District, Xinfadi and Yuegezhuang in Fengtai District, Dazhong Temple in Haidian District, Central Wholesale Market of Agricultural Products in Tongzhou District, Shuitun in Changping District and so on.
Price: pay attention to the first-line vegetable market, seasonal price, fixed price and floating price of all kinds of vegetables.
Third, traffic.
When renting a car, you have to consider the model, tonnage and fuel consumption. Choose a route with the least traffic jams to save all the traffic time. Several other collective purchases are also good choices, which can reduce the purchase cost.
Fourth, competitive advantage.
1, everyone has to be busy with three meals, and many people want to buy food as soon as they go out, which is a constant demand.
If there is a large supermarket around you, you don't have to worry about the competitive pressure. Supermarket consumption level is different, and the cost is different. Like cucumber, if the wholesale market is 80 cents, you can sell it to 1. 1 yuan, while the supermarket should be 1.3 yuan. Similarly, there are many self-employed people in the vegetable market, and the environment is relatively poor. It is conceivable that people are not willing to go further and further, but prefer to enjoy convenience at home.
Types of vegetables handled by verbs (abbreviation of verb)
(1) Environmentally-friendly vegetables that are less susceptible to pests and use less pesticides (less pesticide residues), as well as sprouts such as Toona sinensis buds, soybean sprouts and mung bean sprouts. , including stupid chickens (grass chickens) in rural areas, stupid duck eggs, stupid goose eggs, etc.
(2) Wild vegetables, a kind of natural and environmentally friendly vegetables, are increasingly favored by urbanites because of their unique pollution-free, pure natural, nutritious and even health care and medicinal value.
Benefit analysis of intransitive verbs
The price of green vegetables is generally 20%-30% more expensive than ordinary vegetables, and the price of "stupid eggs" is 50%-80% more expensive than ordinary eggs; Wild vegetables are seasonal and expensive, so they can go with the market and be mastered flexibly.
After deducting the rent, utilities, industrial and commercial tax, health and publicity expenses, the monthly net profit is about 1 100- 1600 yuan.
Seven, business strategy
(1) Try to process it into clean vegetables for sale, which can adapt to and meet the fast-paced and efficient life needs of modern residents. Wild vegetables that can't be sold in a short time can be processed into pickles for sale;
(2) Operators can sign long-term and stable supply contracts with green vegetable production bases to ensure the quality of vegetables.
Specification requirements for monitors
1, first of all, we should consider the convenience of customers: both beautiful display and convenient customer selection. We can't just pursue decoration, so that customers can't start.
2. FIFO: This is very important. For example, replenishment, it is necessary to "turn over the pile." You can't cover the second-hand goods with new goods, and the advanced goods are sold out first ... but only if the second-hand goods are still fresh and can be sold, otherwise they will be dismantled and sorted.
3. "Face" to customers, stable and safe; Replenishment should be handled carefully: fruits and vegetables have "noodles" and "backs". When placed, the "face" faces the customer and shows the best side. Placement should also be stable and safe, and it will not hurt when picked up; When replenishment is displayed, handle it with care, and when inventory is stacked, it is also necessary to prevent it from being crushed and falling.
4. Display according to classification, shape and size.
(1) Vegetables are displayed respectively according to leafy vegetables, flowers and fruits, roots, mushrooms, condiments and processed vegetables;
(2) Fruits are displayed separately by melons, oranges, apples, pears, peaches, plums, tropical fruits and gift boxes;
(3) Related items with similar shapes and sizes are displayed adjacent to each other;
(4) Leaf vegetables should be humidified by spraying water at any time, so as to avoid being displayed in ventilation openings to prevent vegetables from losing water and shrinking.
5, a variety of colors with display
Using the natural colors of fruits and vegetables will be more beautiful and stimulate the desire to buy.
For example, red (snake fruit), green (green apple), yellow (yellow banana apple) and pink (Fuji apple) are displayed side by side.
6, fruits and vegetables display order and area
(1) Give priority to displaying the most abundant seasonal commodities;
(2) Best-selling products and goods with fast turnover;
(3) Promotional products and highly sensitive commodities;
(4) Goods with high price and good freshness.
7. The same commodity can be displayed vertically, and both bulk sales and boxed sales can be displayed simultaneously.
8. The display of fruits and vegetables should be mainly colored plant lights, and the lights should be bright to show freshness.
9. Price cards and POP cards should correspond to the displayed goods, with correct prices and beautiful and neat fonts.
10. Do a good job in the freshness management of the display: it is required to arrange the noodles at any time, pick out the rotten, crushed and damaged goods selected by customers in time, and put them into the operation room for sorting.
1 1. The display props are clean, safe and tidy.
12. Use the "golden display line" to display: for fruits and vegetables, it should be in the middle of the display surface. For example, when the upper and lower layers of plastic squares can be placed, the goods bought the day before or served first on the same day can be placed in the middle layer, and the upper and lower layers can be placed with new goods. Customers' choices are mostly in the middle level, and second-hand goods can be sold as soon as possible.