The technology involved in web design is very important, and it is more of an art in essence. The following is the color matching of web art design that I have compiled, hoping to help you!
1, determine the main color
At the beginning of web design, the first thing to consider is the color determined for this website. Generally, the color positioning will be roughly carried out according to the category of the website and the determined pages. On the page, in addition to white as the background, the widely used color is the main color of this page. For example, agricultural websites generally choose green and art websites, metropolises choose bright or black, and many industrial and commercial websites choose red. So different colors give people different feelings, and at the same time give visitors a feeling of designer's mood. A slight change in the saturation or transparency of each color will change people's mood.
Red: It can make people positive, excited, energetic and enthusiastic.
Green: between cool and warm colors, it makes people feel harmonious, quiet, healthy and environmentally friendly.
Gold, often paired with white, makes people feel comfortable and elegant.
Orange: It is easy to create a relaxed, warm and fashionable atmosphere.
Blue: reflects the professional theme, making people feel fresh and fresh. Light blue combined with white can also create a romantic and warm atmosphere.
White: Color matching makes people feel bright and fresh. ;
Black: It is easy to make people feel depressed and sad, and at the same time it makes people feel mysterious and deep.
Gray: It creates an elegant and gentle atmosphere, and at the same time, it also suppresses emotions and produces a sense of decadence.
Step 2 choose similar colors
When matching colors on web pages, try to control them within three colors. After choosing the main color, use similar colors, such as yellow with light yellow and dark pink with light pink, which will make the colors of the web page harmonious and unified.
Header: you can use the reverse color of the main color, generally dark, and put it in a position that is convenient for visitors and can be seen at the first time.
Text: The text of a web page requires high contrast, such as dark gray characters on a white background and light gray characters on a black background.
Navigation bar: Choose dark background color and background picture, and match with contrasting text color, so that navigation can clearly and accurately guide visitors' position in the website.
Sidebar: You can choose left or right. Most secondary pages choose the left column, and many tertiary pages choose the right column, which also plays a role in guiding readers to browse website information and distinguish text colors.
Tail: You can consider using the same color as the sidebar or the color that echoes the head to avoid the top-heavy page as a whole.
Step 3 use jumping colors
In web pages, you can use some jumping colors to guide your eyes, such as some thin lines and buttons, which can increase the flexibility of web pages and reduce aesthetic fatigue.
Step 4 use black and white
No matter what the main color of the website is, it will be in black and white. Adjust the blank area of the page with white to make the page layout more scientific and reasonable. Black and white show two extremes of brightness. Black and white collocation can show a strong sense of art. As long as it is properly matched, the reflected effect will often show the personality more clearly than the color pages commonly used in modernist websites. Because white has a strong affinity, it can best reflect the purity and softness like snow; The mystery revealed by black is incomparable to any color, and black can also be used to show noble temperament.
;