In my opinion, the key to selling drugs to hospitals, developing markets and communicating with hospital leaders (big hospitals find leaders and small hospitals find doctors in charge) lies in grasping the following points:
1, relationship. You should do everything possible to find out whether the hospital authorities are related, and whether relatives, friends and acquaintances are related to hospital staff. What do you do when people are not invited to find relationships in today's society? In addition, it also involves economic interests. Acquaintances are easy to handle. It would be great if we could directly or indirectly find the relationship between health bureau, medical management, hospital drug supervision and so on. Just send the "heart" and it will be easy to sell medicine.
Conclusion: Walk around in many ways, get through the joints, open the door for business and carry out sales.
2. benefits. What if there is no social relationship? Lure! Will there be cats that don't eat fishy? Look for the person in charge of the hospital, be smart and behave smart. He wants to give him wind and rain and try his best to meet their demands. It is nothing more than taking more kickbacks, making more concessions within an acceptable range, opening up the market first, and earning back the "loss" later.
Conclusion: profit-driven, open the market door, long-term, regardless of small losses.
3. Brand. If the medicine you make is a big brand and the only agent in the region, then I believe it won't be too difficult to enter the hospital. Just talk about profit sharing and rebate. If it is not a big brand, it needs to make corresponding publicity in the region, and make the product a household name through various media and channels (if you have enough funds, you can make newspaper advertisements, TV advertisements, radio advertisements, etc. For example, if you have limited funds, you can distribute leaflets and regularly go to residential villages and other places for terminal publicity. Talk to the hospital when the brand is well-known and the product is credible. Otherwise, it is difficult for hospitals and consumers to accept new products when they enter the market.
Conclusion: Make a name for yourself and pave the way.
4. Efficacy (quality). Ensure reliable product quality. Good curative effect and high quality are the primary prerequisites for drug sales. Leaders of relevant units, hospital leaders and other interested parties will not joke about consumers' lives even if they are greedy for money, and will not bet on the survival and reputation of local and hospitals. What you need to do is to convince the person in charge and the doctor that your medicine is effective and easy to use, so that they can easily accept the medicine you sell. Doctors don't just look at kickbacks when buying drugs, sometimes they pay more attention to genuine drugs, so when you talk to them, you can talk more about the quality and efficacy of drugs.
Conclusion: What impressed the hospital was not only the high rebate, but also the good quality of drugs.
That's about it. I hope it helps you.
Finally, I sincerely wish you success!