The development trend of efficacy skin care has many skin care methods and products. In our daily skin care, we need to carry out skin care according to our own skin type and choose skin care products. We have been looking for the most popular skin care methods at present. Let's share the development trend of functional skin care.
Efficacy Skin Care 1 The development trend of ingredients has been upgraded, and medicinal ingredients have become new selling points.
Tranexamic acid (tranexamic acid) is added to the new Yimei whitening essence, which belongs to clinical whitening ingredients. As a means to treat chloasma, Xinyimei can whiten and remove spots by adding 0.5% tranexamic acid. This year, Nutrilite also joined the China Medical Quality Management Association, and may conduct more research on medicinal skin care ingredients in the future.
Scientific formula, maximum efficacy
The rise of "component party" has forced more and more explosive products to appear on the market, but brands should not be limited by components, and components should not be the ultimate goal. The ultimate goal of functional skin care is to achieve specific effects through the collocation of ingredients.
For example, the VC essence of Nuleyimei is known as whitening and anti-aging. It uses 23% VC to reduce the melanin that has been produced and inhibit the formation of new melanin. In the aspect of anti-aging, the extracts of Flos Lonicerae and Melissa officinalis have the functions of repairing damaged cells and delaying aging.
Empower ingredients with technology
"Painless anti-aging" is a concept shared by New Iraq and America. Usually, in order to achieve obvious anti-aging effect, consumers will choose medical beauty projects, such as Gemaji, but it is also accompanied by great pain.
Inspired by Gemma and in cooperation with BASF, an international raw material giant, a natural anti-protease peptide fragment was extracted from winter peas by unique extraction/purification technology, which can be used as basement membrane DEJ to strengthen the close relationship between epidermis and dermis.
The efficacy skin care industry will become more and more refined, and raw materials, formulas and efficacy verification are closely linked. It is nothing new that the supply of raw materials for skin care products has been cut off due to the global epidemic. The research and development of exclusive ingredients is the same topic faced by many efficacy skin care brands. From the principle of action to the complementarity of components and technology, it is not only a fact that has appeared, but also a future trend.
Development trend of efficacy skin care II. The new regulations lead to the "normalization" of the cosmetics market.
Since the beginning of this year, the most prominent event in cosmetics supervision is undoubtedly the implementation of the Regulations on Cosmetics Supervision and Management (hereinafter referred to as the new regulations) on June 5438+1 October/KLOC-0. Its main contents include the reform of "simplifying administration and decentralizing power, strengthening supervision and improving service", strengthening the whole process management, improving supervision measures and increasing penalties for violations.
Among them, the reform of "simplifying administration and decentralization, strengthening supervision and improving services" divides cosmetics into special cosmetics and ordinary cosmetics according to the degree of risk, and raw materials are divided into new raw materials with higher risks and other new raw materials, simplifying the registration and filing process, optimizing services, and encouraging and supporting cosmetics research and innovation.
Strengthening the whole process management will improve the standards of enterprise's main responsibility, safety assessment, production and operation process management, quality and safety control and so on. Perfect supervision measures include establishing a cosmetic risk monitoring and evaluation system, strengthening the standardization of law enforcement, enriching supervision means, strengthening information disclosure and credit punishment. Intensifying the punishment for violating the law includes refining the circumstances of administrative punishment, increasing the punishment, and increasing the provision of "punishment to people".
At the same time, the new regulations also strengthen the supervision of efficacy claims. On May 1 day, the Evaluation Standard of Cosmetic Efficacy Claim was further implemented, and the requirements of efficacy claim evaluation pilot project were put forward, further promoting China cosmetics to formally enter the era of efficacy evaluation.
In addition, the promulgation of the Quality Management Standard for Cosmetic Production (Draft for Comment), the Measures for the Administration of Cosmetic Labels, the Regulations on the Supervision and Administration of Children's Cosmetics (Draft for Comment) and the corresponding regulations and norms related to live broadcast have also greatly strengthened the supervision of the industry.
In Ye's view, filling regulatory loopholes and raising illegal operating costs not only reflects the progress of legislation, but also further clarifies the future development direction of the cosmetics industry from the perspective of legislation. "The' regular army' will usher in spring, and the industry chaos will gradually improve." She pointed out.
The appeal of efficacy skin care in the post-popular era
After analysis and summary, Ye believes that there are three outstanding skin care needs in the post-epidemic era:
1. The cosmetics market is guided by "efficacy, ingredients and sense of use".
According to "20021US-Iraq White Paper on Science and Technology", efficacy, ingredients and sense of use are the top three factors that consumers are most concerned about when choosing products and developing brands, which reflects that the beauty consumption market in China is becoming more and more mature and the industry competition is rising in an all-round way.
Second, the post-popular era: the popularity of the concept of healthy skin care.
Related research found that before the outbreak, the key factors for consumers to choose skin care products were product efficacy, product safety and cost performance. After the outbreak, the key factors for consumers to choose skin care products are product safety, product efficacy and product ingredients.
According to CBD data "Oriental Beauty Valley Blue Book in 2020 (Cosmetics Industry)", CBNData "White Paper on Skin Care Hotspots in Post-epidemic Era" and Kearney X Lingge Technology "New Beauty Opportunities in Post-epidemic Era", consumers are more inclined to choose healthy and safe cosmetics, and take these two indicators as the main and key considerations.
Third, the anti-aging appeal has improved.
According to CBNData's White Paper on Rational Skin Care in the Post-mask Era and CBNData's White Paper on Skin Care Hotspots in the Post-epidemic Era, in the post-epidemic era, moisturizing, cleaning, whitening and freckle removal are still the main needs of consumers, and the consumption scale ranks in the top three, while the demand for skin care such as maintaining skin health and solving skin problems is growing rapidly, and keeping skin young has become the pursuit of more consumers.
At the same time, the popularity of the concept of "anti-aging" has also made the skin anti-aging needs of the post-90 s and post-95 s move forward, and the anti-aging needs of the younger generation are more subdivided and advanced, from face to eyes, from fading fine lines to anti-sugar and anti-oxygen.
With a new generation of consumers becoming more and more afraid of aging, the demand for anti-aging consumption in 20021China will continue to increase. According to data from Zion Market Research, the global anti-aging market will reach $21600 million this year, a year-on-year increase of 7.5%.
Development trend of efficacy skin care 3. Smart skin care products
Smart skin care products contain special intelligent factors and polymers, similar to the human brain, which can receive signals and react. For example, when the skin encounters water shortage, radiation, infection, relaxation, aging and other problems, these intelligent components will respond, release regulatory factors, or directly instruct cells to defend or repair, and enhance the skin's automatic regulation function.
Restore the skin to a normal physiological state. This is a smart skin care product that can think when facing the skin. It can change with the change of skin quality and environment, and produce different regulatory factors according to different situations.
It has excellent effects on skin moisturizing, sun protection, anti-aging, wrinkle smoothing, whitening, antibacterial and anti-inflammatory. It is a multifunctional, long-lasting and high-tech intelligent skin care product, and it is the main direction of skin care development.
Second, energy skin care products
Energy skin care products break through the traditional concept of focusing only on nutrition and neglecting energy, endow skin care products with energy supply system, strengthen cell energy, provide powerful power for skin to fully absorb and utilize various ingredients, solve the problem of low absorption rate and conversion utilization rate of effective ingredients in skin care products, show the efficacy of skin care products to the greatest extent, and make skin full of youthful vitality.
Third, oxygen-enriched skin care products
Because the skin is at the end of blood circulation, the oxygen supply is insufficient, and it is often in a state of hypoxia, which makes the skin's metabolism slow, the cells are easy to age, the function is reduced, and there is no vitality. Oxygen-enriched skin care products are endowed with a large amount of pure oxygen, which enables them to enter tissue cells, stimulate cell respiration, promote vigorous metabolism, renew tissues and rejuvenate the skin.
Fourth, anti-allergic products.
Due to environmental changes, the surrounding air, water quality and diet have changed, which will cause skin discomfort and allergies, so more and more consumers are allergic to skin care products. According to the survey, 45% people are allergic to skin, and they need elastic, non-irritating and anti-allergic skin care products.
Once people are allergic to a certain product, they will immediately turn to buy anti-allergic products, so this kind of products will have a great market and need to be developed urgently.
Many raw material companies have introduced raw materials with anti-allergic effect and reduced irritation: some have reduced the irritation of raw materials themselves and reduced the amount of preservatives and emulsifiers; Some form a physical barrier to the skin to prevent irritants from contacting the skin; Some are to enhance the immune system function and improve the skin's own anti-allergic ability.
Five, anti-pollution products
Environmental pollution is becoming more and more serious, affecting people's health, and skin is the first victim. Ozone, heavy metals and toxic gases lead to premature skin aging, pigmentation, various skin diseases and even skin cancer, so anti-ozone and anti-pollution skin care products have emerged, which can remove free radicals, adsorb heavy metal ions, neutralize toxic substances, maintain skin ecological environment and protect skin health.
Six, compressive (tensile) products
With the increasingly fierce social competition, work is tense, pressure increases, life is irregular, physiological imbalance, and skin is no exception. Long-term stress leads to premature aging, wrinkles, spots, acne, dryness, endocrine disorders and other problems. Therefore, anti-stress, calming and soothing skin care products have become a new growth point of skin care products.
Seven. Bioactive components
The fashion of skin care products still returns to nature. In addition to natural vegetable oil and aloe vera, many companies continue to introduce new ingredients, green tea extract (antioxidant and anti-aging).
Ginkgo biloba extract (scavenging oxygen free radicals), grape seed extract (scavenging oxygen free radicals), chamomile extract (anti-acne, whitening), seaweed extract (scavenging free radicals, anti-aging, moisturizing, sunscreen, weight loss, etc. ) and wheat extract (anti-aging) all contain effective ingredients beneficial to all aspects of the skin. Plants are natural active raw materials, which have great development value.
Fermented products are constantly used in skin care products because of their low price and stable quality, such as L- lactic acid (wrinkle removal), hyaluronic acid (moisturizing), kojic acid (freckle removal and whitening), yeast fermented products (nutrition, moisturizing, anti-aging, activation and immunity improvement) and lactic acid bacteria fermented products (moisturizing and anti-free radical).
Genetic engineering biological agents have mushroomed. For example, epidermal growth factor (EGF) and fibroblast growth factor (FGF) prepared by genetic engineering technology have been applied to skin care products and become hot spots. There are still many factors that are still being studied and explored.