1. What are the advantages of Jingxi?
1, Jingxi cooperates with local governments to carry out strategic special cooperation, and * * * helps businesses.
Relying on the strong strength of JD.COM Group, Jingxi provides special cash subsidies and various financial policy support for settled enterprises; At the same time, Jingxi also launched a number of special support means, such as free entry service, tens of millions of traffic support and various marketing methods support.
2. Jingxi platform to create a new base to promote the development of industrial chain.
Jingxi came into being, and it built a brand-new platform. Jingxi launched the "Spring Thunder Plan": on the industrial supply side, the "Top 100 Industrial Zones Integration Assistance Strategy" was specially formulated, and the support policies in four aspects, namely, capital, settlement, operation and manpower, were given to help businesses that were greatly affected by the epidemic to trade quickly and solve problems such as slow sales and inventory;
Inject the traffic and marketing resources of the whole platform into the user's demand side, and combine many promotional activities such as "Yun Bo Club", "Last New Season" and "One Week in Beijing, West and Japan" to revitalize the temporarily suppressed consumer demand of buyers and promote the sustainable development of the whole industrial chain.
3. The future development of Jingxi has strong plasticity and large business development space.
Jingxi has laid out more than 100 industrial belts, and the future goal is to connect 1000 industrial belts. Different from the existing land sales supply chain in JD.COM Central Station, the supply chain of Jingxi business is mainly the production supply chain.
4. Insist that commodities are king.
Jingxi provides users with goods that they really need, and uses good goods that are more in line with users' spending power and needs.
At present, there are many high-quality production capacity in China. If we can get through the channel between the high-quality products produced by these industries and consumers, not only manufacturers can open a broader market, but consumers can also get high-quality and affordable goods.
Therefore, Jingxi's unique advantage is to connect high-quality production capacity and targeted goods to consumers in emerging markets.
5. Eliminate the price difference.
Based on a deep understanding of consumer demand in sinking emerging markets, Jingxi mainly focuses on three types of goods: factory direct supply, high-frequency daily necessities and brand sale, and integrates high-quality and low-priced goods through the platform to directly connect users and meet the consumption upgrading needs of sinking markets.
Jingxi's role is to integrate the resources of national manufacturers, customize goods from the source, select good goods, cut off intermediate circulation links, reduce circulation costs, eliminate price differences, and truly realize that manufacturers sell more goods and users spend less.
6. Bridging the information gap.
In the offline business in the sinking market, there are widespread situations such as scattered shops, limited sales types and complex commodity circulation environment, which leads to irregular commodity pricing.
Jingxi is to bridge the information gap between consumers in sinking markets and consumers in first-and second-tier cities, eliminate information asymmetry, and realize the consistency of online shopping experience between sinking emerging markets and first-and second-tier cities.
Second, the difference between JD.COM Special Edition and Jingxi:
1, JD.COM Special Edition offers many discounts, where red envelopes are distributed every day, and many of them are large.
2.JD.COM Special Edition allows everyone to enjoy affordable shopping and make money, and at the same time experience the shopping APP with excellent service in JD.COM.
3. Jingxi is the six major mobile channels in JD.COM, based on two billion platforms such as WeChat and mobile phone Q, with the overall upgraded shopping service as the core.