I have lost my glasses for many years and want to match a better pair. My friend recommended several places to me. You can go to Wu, Red Star and other traditional time-honored brands to compare the budget, or you can go to the glasses market near the railway station with high cost performance. I think twice, I am a working class, and naturally I want to pursue cost performance.
Just found it on Baidu. I heard that there are many glasses markets near the railway station. If you sing, I will go on stage. What are the international glasses cities, clover, famous products, Qingyun Road Glasses Street and "Beloved Dilong East"? This glasses street is very lively. There are Sun Moon Glasses City in the north, Kaitai Glasses Market in the south, Haihui Glasses City in the east and Dexiang Glasses Collection in the west. For example, there are only two glasses markets in Beijing and three in Guangzhou, but people are production bases. At best, Shanghai is a distribution center for glasses. Why are there as many as seven glasses markets opening one after another? It's not far from here anyway Let's ask around first.
Sanye naturally knows that the subway often passes there. On weekends, the whole market is crowded, and there are really many people wearing glasses. Most of them shouted "Allah …", but I always felt that the environment there was too bad. In the underground of the North Square, the ceiling is very low and a little depressing. The name of International Glasses City is quite impressive, but now many markets have several facades together, which is called International Glasses City. Absolutely not. It's been open for more than two years. Eyeglasses Street on Qingyun Road, which I saw in the newspaper the other day, is one of the 20 characteristic streets in Shanghai. It must be good.
1. Shanghai glasses market
1, PK International Glasses City Trifoliate Glasses Market
Prepare for the weekend, get up early, make an appointment with friends, and the first stop is the trefoil glasses market in the north square of the railway station. When I arrived at the North Square of the Railway Station, I found no one at the station. It turns out that the old three-leaf glasses market has been moved to the fifth floor of Huanlong Shopping Mall in South Square because of municipal construction. "Oh, McCall" doesn't mean that I should go through the north-south passage to the south square again. Every time I go that way, it's suffocating, stuffy and hot. Looking up, I saw the words "International Glasses City" written in big letters on the roof in the distance. I didn't expect to be close at hand, so I went first. Walking along the roadside signs for about 6 or 7 minutes, I saw a 4-story hyperspace building. Walking in is really unique. There is a floor plan in the hall. I have a brief look. There are 10-30 houses on each floor, which is about 100 houses. The space paved with bright marble really feels like a big shopping mall. The floor is quite high, with escalators, and the decoration is much more pleasing to the eye than loose leaves. There are several fashion-decorated optical shops, such as Bao Dao glasses and Tang glasses. And there is more than one optical shop opened by Koreans. It's right to think about it. Since it is an international optical city, it is only right.
My friend once matched Kaidio's pure titanium glasses in Red Star. 480 yuan, "Gaju 'a", the pure titanium shelves on the market are between 200 and 300 yuan after the discount of the frames. In fact, the price of the brand Kaidio is relatively transparent. Nokita's products are reliable in quality, durable and have exquisite pure titanium shelves. The price is slightly higher and the brand is louder. Turn a circle down, Kaidio pure titanium frames, the price given by several optical shops is between 220-260 yuan. The price of the glasses shop in the Tang Dynasty glasses chain store on the third floor is 480 yuan. The shopping guide said that you can get a 50% discount if you download discount coupons on their website. 240 yuan is more in line with the psychological price. My friends and I pretend to be better together. The shopping guide said that our store on the third floor is basically positioned as middle and low-grade glasses, and the facade on the fourth floor has a special brand area. There are many world-famous glasses, and there are also many styles of GUCCI, PARDA and Ray-Ban. My friend and I smiled at each other and smiled in unison. These brands. . . Haha, it's all fake. Anyway, let's see. Came to the fourth floor, almost the whole floor is the storefront of Tang Dynasty glasses. The shopping guide showed us around. This is the brand area, this is the fashion area, and this is our contact lens monopoly. There are thousands of squares anyway. After visiting the brand area, there are really many brands. Montblanc, this understanding, is a really big brand, and its pens are also quite famous. Dunhill, Prada, Dior, Gucci and Ferragamo are also recognized brands. Ray-Ban special in 880 yuan, and so on. I have to ask this. The prices outside are basically above 1600. Your price is either marked wrong or these glasses are not real. The shopping guide showed us the authorization certificate. This product is provided by the general agent in China. If this product is fake, then China is not real. Our positioning is that brand glasses are affordable, and we are a chain operation. There are more than 10 stores in Shanghai, and the prices are much lower than others. Now Taobao still sells dozens of Ray-Ban sunglasses. Will you believe this is true? We can't stop this kind of selling fake goods, so we can only start from ourselves and refuse fake goods. This shopping guide is very reasonable. I would rather buy an unknown domestic brand than wear a fake brand. This is a shameful thing.
Finally, I discussed it with my friends. I'll wear it first. I will choose the frame, lens, measurement and everything will be done step by step. Cameo's frames, Dax lenses 1.60, are discounted, and the prices of two pairs of glasses add up to 700 yuan. It's embarrassing to think that 480 yuan was slaughtered on the bare shelf outside the optical shop, but you can't blame them. After all, the rents of lots opened by traditional optical shops are not cheap.
Advantages: elegant environment, service experts, shopping mall layout and cheap operation.
There are not only big chain brands such as Tangren Glasses, Bao Dao and Kangliang, but also Han Shibao contact lenses, Komi Optics and Asiana lenses. There is an optical shop called Han Shi. Korean handsome guys wearing Hanbok wear a pair of glasses with no lenses and black frames to optometry themselves. These products are very distinctive. They are all imported brands from Korea, and the lenses can be inlaid with diamonds, which is very attractive. There are also various lens and frame manufacturers directly stationed. Due to the competition of many businesses, the price moisture is basically destroyed, which is really cost-effective. The after-sales service of the shopping mall is unified, and there is on-site supervision by the industrial and commercial departments.
Disadvantages: inconvenient transportation
Due to the municipal renovation of the North Square to welcome the 20 10 World Expo, it takes about 6 to 7 minutes to get out of the North Square subway station, but the bus stop at the entrance of the mall is still reserved (Dayangqiao Station), and there are 6 and 7 buses that go directly to the mall.
Summary: It was originally made of three leaves, but it was found that it had been dismantled. Later, I moved to the dragon five Building around the South Square, feeling that the building was so short, and the small shop was the same as the roadside food stall. I feel too depressed, the road is too narrow and crowded, things look too bad and classless, and the optometry room doesn't look like it. I'm particularly worried about giving them my eyes. I thought the environment would be better after moving to South Square, but the result is still the same, disappointing, and the shopping environment needs to be improved. The products of International Glasses City are positioned at the high-end and low-end as a whole, which can meet the needs of all kinds of people. We have a group of optometrists at home and abroad, including ophthalmologists, domestic senior optometrists and Korean optometrists. Every store has an expert optometry, which has been introduced and obtained a certificate. Especially in the current economic crisis, many people choose to go to the glasses chain store in the glasses market from the traditional Wuhe Hongxing optical shop. It's not hard to see the clue. For the same money, they could get 1 pair before, but they can buy two pairs here. Why not?
2. Qingyun Road Yanjing Street
Qingyun Road Glasses Street is the birthplace of Shanghai glasses industry and one of the 20 characteristic commercial streets in Shanghai. It is adjacent to Shanghai Railway Station in the west and People's Square and Nanjing Road Pedestrian Street in the south. The market is only a few minutes' drive from Shanghai Railway Station. There are more than 20 bus lines passing by, and the entrance and exit of subway M8 line is only about 100 meters away from the market. There are more than 100 middle and high-grade glasses dealerships on both sides of the road, which has become a famous professional street for wholesale of glasses in the city. There are Riyue Glasses City, Tangren Glasses Market, Kaitai Glasses Market and Haihui Glasses City in the east, Dexiang Glasses Collection in the west, and various large and small optical shops on both sides are dazzling.
The optical shop on Qingyun Road feels like a food stall. The shops are simple and concentrated, and the prices are cheap. The quality of glasses is mixed, so you should bargain with the boss in cold blood. Bosses usually charge a high price. It is recommended to know the basic knowledge of frames and lenses from the internet before going, and shop around. In addition, you should know your glasses first (you can go to the hospital for optometry), otherwise, if the boss's business is very good and only gives you extremely inaccurate computer optometry, it will be uncomfortable.
Kaitai, Riyue and Dexiang range from 1 to the second floor. Kaitai's environment is general, and its business scope is mainly middle and low grade. The layout of the sun and the moon is mainly a facade, just like the feeling of the furniture market. In addition to the optical shop facing the street, the optical shop on the second floor is a small room, like an office, with a door to enter and glasses in it. Haihui Glasses City is at the intersection of Changbao Road, 1 building, which is close to the Glasses Museum, but there are no customers in it. Just a few salespeople stared at the gate, which was deserted. Dexiang just opened, and there were not many shops, so he didn't go in.
There are many shops along the street, such as Minghua, which specializes in wholesale of contact lenses. Needless to say, the price is quite low. Tang Dynasty glasses head office and Lemou glasses next to it are basically out of place with other optical shops, focusing on middle and high grade, giving consideration to low grade. You must not miss it if you want to find a big brand and save money.
Advantages: centralized storefront and transparent price.
The glasses market is cheap. Because there are many businesses, competition forces major businesses to put consumers first.
Disadvantages: more JS, shoddy.
There will be a phenomenon of deceiving customers, which requires consumers to know professional knowledge and know how to identify.
Shanghai glasses chain store.
1, Wu, Hongxing and other traditional time-honored chain stores.
This kind of shop is luxurious and famous, and the price can only be described as "killing people without seeing blood". The Red Star Optical Shop on Huaihai Road is divided into two floors, the first floor is below 1000 yuan, and the second floor is all above 1000 yuan, which is just the price of the frames. Add a few hundred more shots. Looking at the price of glasses inside, I feel that if you wear glasses below 1000, it is simply blasphemy against glasses. As for the service, it may vary from customer to customer. Anyway, it was night when I went to Red Star, and I was the only customer. Five or six shop assistants on the first floor may think I don't look like an affordable person. After I walked around the counter, someone finally asked me if I wanted glasses. I can't say I have a bad attitude, but I'm definitely not friendly. After that, I don't think I will go into this kind of optical shop again.
2. Emerging glasses chain stores with foreign investment background, such as lenscrafters, Bao Dao and the United States.
Compared with the cheap optical shops in the optical market, this chain optical shop has different consumption orientation and emphasizes international service. Their target customers are mid-to high-end customers and pay more attention to quality. The price of a pair of mid-range glasses is often above 1000 yuan, while the glasses of the same grade only need about 400 yuan in the glasses market. But the service is much better than the traditional time-honored brand. For example, the service is warm, the tea is poured, the service is basically fine, and you can enjoy it if you spend money.
Someone once made such a vivid metaphor: "The supply price of a turtle in the vegetable market may be 50 yuan. If we eat this turtle from a street stall, we may only have to pay 80 yuan; If you go to a more formal restaurant to eat this turtle, it may cost 100 yuan; However, if you eat this turtle in a more formal and large-scale restaurant, you may have to pay 150 yuan; If you go to a very formal and high-end hotel to eat this turtle, it may cost 200 yuan. If you go to a top-class hotel to eat this turtle, it may cost 500 yuan. Can you say which price is unreasonable? The gap between 80 yuan and 500 yuan includes many factors, such as processing level, processing quality, service level, different labor costs and so on. So do glasses. In fact, you should do what you can to choose where to wear glasses and define your position. After all, what suits you is the best.
3. Glasses through train, such as glasses exhibition and Baixiu.
This kind of glasses through train mode, which has been popular all over the country recently, first uses the media to bombard and speculate. What "glasses sell like cabbage", what "5 yuan frames" and "free glasses" are in full swing. Unfortunately, I never believed in this model. I think this model is disrupting the market. The selling price of a pair of glasses = cost+appropriate profit. The cost is not only the purchase price of glasses, employees' salary and rent. If you don't make money, the optical shop will not close down, and it won't last long to make money at a loss. The advertising cost is undoubtedly the wool on the sheep. Even if the brand in the advertisement is really so cheap, friends who have been there say that it is either of poor quality or of no style, so they can't help but buy a pair of slightly more expensive glasses, but they are either not available in the market or can't compare with the price, so they are slaughtered in vain. You can't treat consumers like monkeys, just like some supermarkets sell out their mobile phones under the banner of 1 yuan before opening the door. Isn't this cheating consumers? You can cheat consumers 1 time, but will you do it again? Sure enough, after a while, I found that the newly opened store on Zhongxing Road, a through train, closed down in a few months.
My understanding of parity means that under the premise of ensuring the quality of optometry glasses, reducing the extra cost of circulation links and really giving profits to consumers is the real parity. In order to achieve the goal of low price, the optometry equipment is rough, and to attract consumers by selling the lowest-end frames and lenses at low prices is undoubtedly ignoring consumers' eyesight health and digging their own graves. The last thing I believe is that pie falls from the sky. Where can I get a free lunch? People should be realistic.
Third, the summary of Shanghai glasses
Compared with other cities in China, Shanghainese's consumption concept is advanced, and they are not influenced by traditional concepts. It is impossible to wear a pair of glasses for life, and they like different clothes with different glasses, so many people have several pairs of glasses. Shanghai people like to be careful and spend more rationally, not stingy. Like other things, Shanghainese like to shop around for glasses and are very careful. The same quality is better than price, and the same price is better than service. Choosing to go to the glasses market can really save a lot of money. After all, the eyes are your own and the money is your own. Glasses should not only be professional, but also have good service and low price. And the result of careful calculation has also made the hot scene of Shanghai's seven major glasses markets.
Now, the economic crisis is coming. Friends around me used to smoke a pack of Chinese cigarettes for 68 yuan, but now they smoke a pack of Hongtashan for 8 yuan. I used to drink 180 1 bottle of XO, but now I drink a few dollars a bottle of Erguotou; I used to eat a bowl of shark fin from 300 yuan, but now I eat a string of grilled squid from 2 yuan. Although the financial crisis has made life difficult for ordinary people, shopping still costs money. For example, if your glasses are broken, you can't help wearing them. As a responsible citizen, rational consumption is the only way to save yourself in the economic crisis! You can choose to live a simple life or choose to be a "rich man" wisely. Choosing to go to the glasses market is undoubtedly the best choice, and you can realize your big-name dream at low cost. Like Ray-Ban, the specialty stores outside are all above 1K6, but if you go to Eyeglasses Street in Qingyun Road or Tang Dynasty glasses in International Eyeglasses City, 8900 yuan will be settled, and the 800 meters saved will just ruin another dress, hiahia.
Nowadays, many Shanghainese have given up their original loose-leaf glasses and moved to the International Glasses City and Qingyun Road Glasses Street. Loose leaves are an old-fashioned market. With more people wearing glasses, optometrists are inevitably in a hurry, which will definitely affect the quality of glasses. Besides, no one wants to sweat on a hot day. Coupled with the noisy people, the loose-leaf glasses market has three sub-markets in Zhabei, Pudong and Nanjing Road. What is the environment like? Coupled with several other glasses markets, the competition is very fierce. Generally speaking, the international environment is the best. Sitting on the sofa, listening to music, drinking tea and spending the same money can get better enjoyment.
Investigation on Shanghai Glasses Professional Wholesale Market
Shanghai international eyeglasses city 1
Address: Zhongxing Road 1688, Zhabei District (Long-distance Passenger Station 1-4 Floor)
2. South Square Glasses Market (Loose Leaf Glasses Wholesale Market/Famous Glasses Market)
Address: South Square of Zhabei District Railway Station
3. Qingyun Road Eyeglasses Street (Kaitai/Riyue/Haihui/Dexiang)
Address: Yanjing Characteristic Street, Qingyun Road, Zhabei District (Tibet North Road to Changbao Road)