In the course of eight years' development, Cobb has inherited Germany's advanced laundry management mode, gathered a large number of heroic industry elites, introduced and developed international advanced high-tech dry cleaning and wet cleaning equipment and high-end washing technical materials, and devoted itself to the research and development of direct marketing planning and franchise mode.
On June 20 10, Cobo successfully opened its 500th franchise store. By the end of 20 13, Kebao had more than 1000 franchised stores and dozens of directly operated Kebao stores. 20 10, 1 June, "Kebao" was awarded "Shanghai Famous Trademark", which marked the successful completion of the localization process of multinational brands in Shanghai Kebao and the arrival of the era of branding, standardization and large-scale operation of dry cleaning industry.
Cobber inherits the historical ambition of the legendary brand and is determined to become a world-class expert in the cleaning, care and maintenance of fabrics and furs. It is the dream of Cobo people to spread the new culture of laundry and build a first-class washing enterprise with profound humanistic care concept. Boca's concept of healthy dry cleaning shows the excellent corporate culture of international brands and has a deep sense of social responsibility and sustainable development concept.
Focusing on the core concept of healthy dry cleaning, "korbel" has made continuous breakthroughs and innovations in technology, service and concept, and continuously promoted the connotation and depth of healthy dry cleaning from four aspects: environmental protection, consumer health, employee health and fabric health.
Its innovative "healthy dry cleaning" culture, which conforms to the development of the times, has given the cobber brand strong vitality, injected new vitality into the washing industry, and has become an innovative force in the washing and dyeing industry in China, which has been well received by the market. Cobber's 12-year history is full of glory and countless reputations. With strong strength and brand appeal, the company has been promoted by a group of rigorous and dedicated teams in Chinese mainland. By the end of 20 13, Kebao has completed dozens of direct stores nationwide, and Kebao has joined more than 1000 chain stores, laying a foundation for the company's career pattern. However, compared with the Japanese dry cleaning market of $654.38+0.3 billion and the US dry cleaning market of $30 billion, China's 40 billion RMB market still has huge room for development.
From June 5438 to February 2007, Mr. Lin Jun, the president of the company, personally visited Europe, America and Japan to inspect the development of printing and dyeing industry, and put forward the "small cluster central washing model". Two years later, the "Kebo-Wangyi" Yangpu model project with a total investment of 5 million yuan was completed, and a positive cash flow was realized three months later. 20 10 1, the "cobber-E-Net" plan was launched in an all-round way, marking the arrival of another new era in the business model of the laundry industry.
Today, Cobo's inheritance of extraordinary mission has witnessed Cobo's concentration and professionalism; The constant pursuit of the concept of healthy dry cleaning shows the profound and fashionable cultural connotation of Kebao; However, the change and progress of the Internet-based model contains Cobo's infinite brilliant future.