2. China Health Care International Exchange Promotion Association Sub-health Professional Committee focuses on promoting products;
3. Green health products of the Sub-health Professional Committee of China Health Care International Exchange Promotion Association;
4. China Health Care International Exchange Promotion Association Sub-health Professional Committee reviews products;
Note: Only one of 2-4 items can be selected. 1, an independent legal person enterprise, operating for more than 1 year;
2. Have complete practice procedures, complete licenses, legal operation, and no record of serious injury to consumers;
3. Provide consumers with goods with guaranteed quality and price. Establish a strict commodity quality system, strictly manage the purchase channels, and complete the purchase product documents;
4. The enterprise has been established for a short time, the varieties and specifications are not perfect, and the well-known brands of products are not high;
5. The business model is aging, and there is no innovative model, which leads to the failure of products to connect with the market;
6, the market sales network is not perfect, do not have the ability to access hardware products; 1. Commercial advertisements: TV, newspapers, radio, Internet and outdoor media;
2. Media public relations reports and press conferences;
3. Product packaging, product or enterprise promotional materials and product manuals (1) platform promotion.
1, published by official website.
When the product is launched, it will be released in official website, Sub-health Professional Committee of Chinese Medical Association. With the help of the background of this association, we can improve the awareness of potential customers to the enterprise, enhance the corporate image, and pave the way for the next public relations work.
2. Product display
The outer packaging of the product can be marked with the words "Key Products Promoted by Sub-health Professional Committee of China Medical Promotion Association";
(2) Access promotion
1, retail terminal
It can be sold in many franchisees of the Sub-health Professional Committee of China Medical Promotion Association and set up counters:
2. Network promotion and sales
Sub-health Professional Committee of China Medical Association has a number of electronic sales platforms, a professional call center and 3-4 powerful conference marketing teams in China. Through advertising and other means, it meets the demand for access, enables products to quickly pass through intermediate links and achieve sales purposes. According to the market positioning of enterprise products, in order to enhance the self-value of enterprise products, the Sub-health Professional Committee of China Medical Promotion Association will hold a press conference on enterprise brands and products and a seminar on product expert evaluation in Beijing. The purpose is to build a good sales and credibility platform for the promotion and sales of corporate brands and products in the market, and help enterprises to be unique in the market. The specific implementation measures are as follows:
1, hold "XXX product seminar" or "XXX experts' key recommendation press conference";
2. It is proposed to invite 5- 10 experts to review the products;
3. Invite 10 news organizations to publish evaluation contents;
Six, enterprises need to provide the following materials:
1. Copy of business license, product approval, quality inspection report and trademark registration certificate of the production enterprise 1;
2. The minimum package of product samples is 10;
3, enterprises or products in the past won honors and awards.