1, sales of health products in China increased.
With the increase of people's demand for health, people's medical and health care expenditure has increased rapidly. In this case, the consumption scale of China's health care industry is expanding year by year. It can also be seen from the data released by Tmall that the sales of health care products in China are on the rise year by year from 2018 to 2020.
Note: MAT2020 means 20 19.07-2020.06, MAT20 19 means 20 18.07-20 19.06, MAT 2017.07-20655.
After 2 and 90, it is popular for generation Z to spend money on health.
For the younger generation, health preservation is not just an expression, but an attitude towards life that is put into action. Carrying a thermos bottle with red dates and medlar has become a trend of the post-90 s; There are also honey water and boiled health tea, which have become the standard of the Z generation health army. They think that the earlier the maintenance is carried out, the better the effect will be, and entering the maintenance state in advance can better alleviate the pressure brought by study and work.
The rapid social and economic development and fierce competition in Wujin have led to great pressure on young people, and irregular sleep and diet have also led to widespread sub-health problems.
Experts believe that it is reasonable for young people to be keen on health care products. "Now, we are generally facing the problem of' hidden hunger', that is to say, there is a relative surplus of protein and fat in the body, while vitamins, minerals and other elements are relatively lacking. Many young people are spending money on health. On the eve of "Double 1 1" in 2020, the selling points of shops that mainly focus on young people's health care products are mostly to relieve stress, enhance immunity, protect eyes and stay up late. Some shops have accumulated millions of comments. According to the Post-90s Health Report released by Speedway Research Institute, most post-90s people have a positive attitude towards health care products, and immunity, face value, sleep and anti-aging are their focus.
3. Generation Z has become a new force of functional food after 1990s.
In 2020, CBNData released the report "Insights into Online Consumption Patterns of Health Care Products for Young People in China in 2020", which showed that young people born after 1990s are becoming a new force in purchasing functional foods.
According to the White Paper 20021Digital Growth of Emerging Brands issued by Billion Power Research Institute, the consumer groups of the post-90s and Z generation account for nearly half of online health care products sales. On the one hand, the post-90 s group carefully selected health care products such as liver-protecting tablets, melatonin, thermal control tablets and sleep fudge while staying up late to work overtime, eating midnight snacks and brushing short videos. With the pursuit of young people, functional food has ushered in a huge consumer market.
-For more data, please refer to the Analysis Report on Market Foresight and Investment Planning of Health Care Industry in China issued by Forward-looking Industry Research Institute.