How about Zhongmei Group? Is Zhongmei specialized in real estate? Or do everything. What are their characteristics?

Zhongmei Group, founded in 200 1, is a diversified and trans-regional group company integrating investment, real estate, media and culture. Among them, the real estate sector has three major business divisions: first-class land consolidation, urban complex development and industrial (including commercial) operation management, and has the first-class qualification of national real estate development. After 10 years of intensive cultivation and continuous innovation, the golden key service system of innovative cooperative construction of commercial housing and "service-oriented marketing first" has been formed, and a number of large-scale projects, such as Zhongmei Phoenix City and Zhongmei Modern City, have been developed successively, creating two brands, Zhongmei International Cultural Health City and Zhongmei Happy Club, with a development scale of nearly 3 million square meters.

Now China and the United States are cooperating to build an innovative commercial house.

The person in charge of Zhongmei Group said, "Cooperative construction of innovative commercial housing has advantages and disadvantages. We abandon a certain percentage of the profits of the front-end commercial housing and pursue low risk, large quantities and quick turnover. House prices are probably composed of land costs, construction costs and a certain proportion of service fees. This price will be transparent, thus avoiding profiteering and high housing prices. "

According to industry insiders, Zhongmei has two advantages compared with the current market model: First, it effectively shortens the supply chain, realizes the fastest and most direct communication between the supply and demand sides of real estate projects, and reduces intermediate links, thus achieving the purpose of saving costs; Secondly, development efficiency is improved, enterprise risks are reduced, uncompleted residential flats, vacancy and backlog will not occur, and land resources will be used more effectively.

This new market-oriented real estate development model is also completely different from the traditional "unit raising funds to build houses" or "welfare housing distribution" based on administrative power: on the one hand, land is obtained through open bidding in a completely market-oriented way, rather than the unit using its authority to acquire land or use its own land to build houses; On the other hand, housing is the property of commercial housing, and it is sold in full accordance with the commercial housing policy, while "unit fund-raising housing" is affordable housing, which needs to be included in the scope of affordable housing policy for management.

Miao Leru, secretary-general of China Real Estate Association, believes that cooperative construction of commercial housing is a useful supplement to public rental housing and other forms of housing security. "The cooperative construction model of innovative commercial housing between China and the United States conforms to the policy direction of improving people's livelihood in the Twelfth Five-Year Plan and is a positive and beneficial attempt of Minsheng Real Estate."

In essence, the fundamental strength of the use of the Sino-American model is the fundamental role of the market mechanism in it. On this basis, ensuring that enterprises get reasonable but controllable profits can not only control the house price at a reasonable level, but also attract a large number of social resources to invest in housing development, and give full play to the unique role of resource allocation in the market economy.