Pursuing Excellence after reading
Success is never static. Excellence is more expensive than innovation. Yes, no one will object to these management arguments of Peters, but the problem is that many "excellent enterprises" praised by thomas peters in his book have either failed or disappeared, which makes people doubt the value of the book "Pursuing Excellence". If Peters is wrong, what should we think of this far-reaching work? Intriguingly, there is hardly a business leader who does not admit that he is deeply influenced by the eight principles put forward by thomas peters. Moreover, we can't forget that "the pursuit of Excellence" was almost the savior of American business. Rereading The Pursuit of Excellence on this day will still inspire the author's innovation in that "chaotic and discontinuous era".
The pursuit of Excellence has given all kinds of enterprises around the world a dream. This dream cleverly packaged naked utilitarianism, intrigue competition, corporate politics and life and death management, and put on "the emperor's new clothes". No matter whether the theory is adhered to or not, whether the conclusion is scientific or not, there is a direction if there is a dream.
According to the standards of IT industry, 20 years is enough to make the book "Pursuing Excellence" reveal more and more "black humor". But everything can change, but the dream of "pursuing Excellence" still reverberates over the IT industry.
Pursuing Excellence after reading
Everything, the pursuit of Excellence
Excellence should be remembered.
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I first learned that Peters' pursuit of Excellence was seen in the bibliography recommendation of a website, and then I was attracted. I got not only the classic theory, but also the mystery and profound connotation of management itself. I can't see through it, I can't touch it, but it always exists.
Hewlett-Packard, McDonald's, Johnson & Johnson, Disney, Citigroup, General Electric, Wal-Mart and other most successful enterprises in the United States are all published in this book, and their management characteristics are illustrated as typical examples. The following are the eight characteristics of excellent enterprises mentioned in the book, which are also the essence of the theory.
1, take action: "Action is the most practical" Remember this is the sentence that my father said to me the most. No matter how perfect the theory is, no matter how impeccable it is, without practice, they are still a bunch of lifeless words. Marx said that practice is the only criterion for testing truth, and the management of enterprises needs practice more.
2. Close to customers: This is the characteristic of all excellent enterprises. "Customer is God" also makes sense. Demand drives economy, and customers are the makers of demand. The business development and product positioning of an enterprise should take customers as the center and make corresponding decisions according to customers' responses. The so-called "from the masses, to the masses" is also a more appropriate metaphor.
3. Self-employment spirit: This spirit is not only needed by enterprises, but also by the whole society and country. Among them, having independent core technology, cultivating the core competitiveness of enterprises and enhancing the soft power of enterprises are the necessary conditions for the development and growth of enterprises. If you don't advance and innovate, you will be abandoned by the times.
4. People-oriented: This should be one of the core words of China's theory and policy in the 2nd/kloc-0th century. The country is like this, and enterprises are no exception. Treating employees well, giving them a sense of belonging and respect, and cultivating people-oriented corporate values and corporate culture determine the harmony of the team and are important factors to promote the healthy development of the team.
5. Personal experience, value-driven: Personal experience is aimed at senior leaders of enterprises, and value-driven means that enterprises take correct and unified values as the driving force to promote enterprise development.
6. Stick to the bank: If you think about it carefully, most excellent enterprises only operate in one industry, and it is often better to do a good job in one field with your heart than to spread your mind to multiple industries. As the saying goes, "You can't do two things at once."
7. Simple organization and simple understanding: this is a flat management model, which is pure in the book.
8. Temper justice with mercy: Proper reward and punishment is an important principle of enterprise management. Motivation is a catalyst, and the effect of an injection at the right time far exceeds expectations. Everyone needs a little sweetness. And there is no need to be soft-hearted when punishing. A slap in the face can sometimes wake up a confused person.
Undeniably, the above eight theories and characteristics can be affirmed. But nothing is absolute. Success is never static. Excellence is more expensive than innovation. The times are progressing and the world is changing. In that chaotic era, the pursuit of Excellence not only adds luster to management, but also hides the utilitarian selfishness, deceptive competition and dark inner struggle of human beings, and superficial things are often easy to fool people. Nevertheless, The Pursuit of Excellence is still a great management book that once saved American business. Whether to persist or not varies from person to person. On the other hand, I really believe. The innovation brought by the author and his contribution to the society at that time are still indelible marks of that era.
Pursuing Excellence after reading
Any team has its own personality and temperament, which directly affects the development trend of the team.
In the late 1970s and early 1980s, Japan's powerful economic strength posed a challenge to the economy of the United States and even Western Europe. The Pursuit of Excellence was published under the background that Japanese enterprises are pressing hard in the world, while American enterprises are losing ground. At that time, American enterprises were keen on the "rational model" and "enterprise strategic paradigm" that dominated management thought. Professional managers and MBA are used to planning model and accurate financial analysis, condescending, but generally ignore the most basic principles and quality of management, and lose their grasp of the essence of management, which leads to the fiasco of American enterprises and the loss of self-confidence to some extent.
In order to meet the challenge of Japanese enterprises, American business circles began to study the management methods of Japanese enterprises. 1982 The publication of thomas peters's The Pursuit of Excellence has become the savior of American business and a turning point in American business history. Looking back on this book, Peters said: "The pursuit of Excellence first describes what is effective. Its style is deliberately constituted. I admit that the logic of this book is that American management has been seriously distorted. This is a fierce and opposing attack on American-style management and McKinsey-style thinking. "
To describe such a book in one sentence is that a book like this is not the product of current research and the assistance of colleagues, but the product of a lifetime of experience. Tom was inspired by his mother Evelyn Peters and was curious about this research work. Another writer, Robert's first brilliant idea came from his mother, Virginia wortmann. Since we are sensible, our mother has taught us to be good children. It was her good children who gave us the capital to ask for a better life.
Thomas peters's "The Pursuit of Excellence" triggered the first revolution of enterprise management books, which truly combined the scientific and artistic nature of management and became a classic rule that sensationalized the whole management circle.
Pursuing Excellence after reading
The pursuit of Excellence opened the first revolution of business management books. Looking back on this book, Peters himself said: "The pursuit of Excellence first describes what is effective. Its style is deliberately constituted. " The author's intention is to restore the basic features of management science and give those things that are ignored by management experts but show great vitality in practice their due position. This book goes beyond the traditional theoretical framework, and through the analysis of 43 excellent enterprises, it grasps the most basic factors of commercial success. The greatest feature of The Pursuit of Excellence is that it is based on actual cases, combined with a large number of facts, data and analysis, with vivid and fluent writing, natural case reasoning, and quotations from famous sayings. The wonderful quotations that can be seen everywhere in the article are the finishing touch. Therefore, anyone can feel the passion from appreciating the dream of one enterprise after another.
The pursuit of excellence has pushed the prosperity of enterprise management books to its peak. Since the publication of 1982, the book has been translated into nearly 20 languages, which is popular all over the world. 6 million copies were sold in the United States alone, and the global circulation was as high as 9 million copies! This book started the "Peters era" and is the best-selling management book of all time. Many multinational companies regard Peters' work as a classic of development and innovation.
In order to explore the secrets of management art, the author spent several years traveling all over the United States, in-depth investigation and study of enterprises, and obtained first-hand information from hundreds of large and small companies. The sample covers manufacturing, information industry, service industry, sales industry, transportation industry, food industry and many other industries. Among them, our readers in China are familiar with multinational companies such as IBM, General Electric, Hewlett-Packard, General Motors, 3M, McDonald's and Procter & Gamble. The author finds that although each excellent enterprise has different personalities, it has many common characteristics, namely, eight basic attributes, namely: advocating action; Close to customers; Independent innovation; Assist in communication with people; Value-driven; Never leave the bank; Better army and simpler management; Temper justice with mercy.
Twenty years later, thomas peters traced the formation of these eight principles: "One morning at about 6 o'clock, as the time for giving a speech at Pepsi approached, I was sitting at my desk overlooking the San Francisco Bay from the 48th floor of the Bank of America Building. I closed my eyes, then lay prone on my desk and wrote eight articles on the pad. Since then, these eight principles have not changed. They are the eight basic principles of pursuing Excellence. "
At this moment, let's look at these eight principles again:
(1) Advocating action: preferring action rather than meditation;
(2) Close to customers: close to customers' needs in products and services;
(3) Independent innovation: encourage independence and relaxation, rather than strict supervision;
(4) midwifery by people: the attitude towards employees is to encourage their productivity and avoid antagonistic emotions;
(5) Value-driven: keep close contact with everyone in a way called "walking management";
(6) Never leave the bank: "focus on yourself" to maintain business advantages and avoid competing with others in areas beyond your power;
(7) Better troops and simpler administration: streamlining organizational structure and capable personnel;
(8) Combining leniency with severity: it not only keeps the target tight and moderate, but also does not stifle the innovative control system.
These basic principles have greatly influenced the management and operation of global enterprises. Until today, the guiding principles of advocating action, being close to customers, streamlining the army and being close to banks are still effective ways for many enterprises to improve their performance and profitability. Although some enterprises mentioned in "Pursuing Excellence" may have failed, this will not affect the true value of the eight principles and their far-reaching impact on enterprise operations. As Peters said: "Follow these eight principles, you will win, and you will definitely win. I would never say that. What I want to say is that if you ignore these eight principles, you will fail and you will certainly fail. "
At the same time, thomas peters did not forget to warn people: "Anyone who is stupid enough to copy all business books is really an idiot." This era is changing so fast that it is impossible to achieve permanent success only by relying on a few rules. Peters stressed: "We should put warning labels on it. Attention! Nothing lasts forever. Anything eaten too much will be poisonous. Remember: everything in business is a paradox. "
Pursuing Excellence after reading
Pursuing Excellence is a management book full of personal feelings. Thomas peters set a cautious goal for the management, instead of emphasizing the problems he faced. Through in-depth analysis of 43 excellent organizations, the book captures those elements that are often ignored by traditional management scholars, but are the most basic elements of enterprise management: paying attention to customers, caring for people continuously, being brave in experiments, perseverance and so on.
In The Pursuit of Excellence, thomas peters explained to the business community how to survive and succeed in a changeable world through his theory of "permanent revolution". His core idea is that there is no general model for enterprise management, and even if there is, it is not a sign of success, because the growth of enterprises cannot be static forever. If we operated according to the existing model yesterday, we are likely to fail today. Of course, management is not unreasonable, and it also has necessary rules and principles, but as someone said, management is like playing chess, and management rules and examples are like chess. It is certainly helpful to analyze the chess score to improve the chess skills, but the chess score cannot be repeated. Once you get into the maze of problems, there are no ready-made rules to follow for the solution. Therefore, it is natural to follow the principle, but when applying it, you should improvise and let yourself know that nothing can last forever. There is no "best" management mode in this world. Anyone who sticks to books and creeds is a fool and is bound to fail.
It is the book "The Pursuit of Excellence" that made thomas peters become a management master from an ordinary employee of McKinsey & Company. The Pursuit of Excellence became the first business management book with a sales volume of over one million in American history. Many readers praised it as "the Bible of American business administration since 1982". For a time, all the media and business people were talking about this book, which even contributed to the maturity of the commercial book publishing industry. Peter Drucker, a contemporary management guru, said: "The power of Peters' works lies in that it forces you to pay attention to the most basic things … it makes management sound incredibly easy. All you have to do is put the book back under the pillow, and then everything will be done. "
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