654381October 23rd, Yunnan Baiyao Group Co., Ltd. issued an official statement, saying that the ingredients used in Yunnan Baiyao toothpaste comply with national regulations and relevant international general regulations, and there are no illegal ingredients added or prohibited ingredients used. Moreover, tranexamic acid is a common ingredient widely used in efficacy toothpaste, which is used in many efficacy toothpastes at home and abroad at present. It is understood that many products of Yunnan Baiyao toothpaste are marked with "tranexamic acid" in the ingredient list. There are many toothpastes marked with tranexamic acid in the market, including Lengsuanling, Lion King, Huasu Yu Chuang, Oral B and so on. But things are not over. 1On the morning of October 25th, 10, a lawyer named Gao Liu in Changsha, Hunan Province took Yunnan Baiyao Group to court in the name of consumers. Gao Liu believes that according to Article 2 of the Administrative Measures for the Classification of Prescription Drugs and Non-prescription Drugs, prescription drugs can only be prepared, purchased and used with the prescriptions of licensed doctors or licensed assistant doctors. At the same time, there are no words "Yunnan Baiyao extract" or "Yunnan Baiyao effective component" in the database of the State Food and Drug Administration. Yunnan Baiyao is recognized as a good medicine to stop bleeding, and gingival bleeding is a common oral health problem. Through a lot of publicity, Yunnan Baiyao Group grafted the public's brand awareness of Yunnan Baiyao's excellent hemostatic effect on Yunnan Baiyao toothpaste, making consumers, including themselves, mistakenly believe that Yunnan Baiyao, a traditional Chinese medicine component in toothpaste, has played a role in reducing gum bleeding, thus purchasing and spending all the time. I never thought that the so-called "effective ingredients of Yunnan Baiyao" were hard to find, but the added western medicine ingredient tranexamic acid was at work. Especially tranexamic acid, as a chemical, has certain toxic and side effects. If used in excess, it will cause harm to human body, and there may be risks of intracranial thrombosis and bleeding. Yunnan Baiyao Group's false propaganda and illegal addition of prescription drugs have infringed on consumers' right to know and safety, and should bear corresponding legal responsibilities according to the provisions of Articles 45 and 55 of the Consumer Protection Law. Accordingly, Gao Liu sued Yunnan Baiyao Group and Yifeng Pharmacy, which sells toothpaste, claiming RMB 3. 15 yuan. In fact, Yunnan Baiyao was sued by many consumers as early as 2007, including many well-known lawyers. On August 24, 2007, a consumer in Beijing thought that the publicity effect of Yunnan Baiyao toothpaste misled consumers and sued both the merchant and the manufacturer to the Shijingshan District Court in Beijing. In September 2008 and March 2009, consumers in Tianjin and Beijing sued Yunnan Baiyao toothpaste for exaggerating publicity with Baiyao. On June 2, 2009, Chengdu consumer Zhao sued Yunnan Baiyao Group in Jinjiang District Court for claiming that she suddenly suffered from arrhythmia after taking Yunnan Baiyao, demanding that the defendant disclose the complete prescription taste of Yunnan Baiyao in the drug instructions, explain the serious adverse reactions of the drug and the warning of its potential safety problems, and compensate for medical expenses and mental damages. On July 2010/6, Xuanwu District Court of Nanjing accepted the lawsuit of a consumer in Nanjing. Consumers claimed that their oral problems worsened after using Yunnan Baiyao toothpaste, and sued Yunnan Baiyao Company and its spokespersons Pu Cunxin and Nanjing suguo supermarket for compensation and apology. On April 1 1, 2065438, lawyer Luo Qiulin sued Yunnan Baiyao Group for violating consumers' right to know, and the case was heard in Kaifu District Court of Changsha City.
But none of this seems to work. The reason is that Yunnan Baiyao is a state secret formula, which increases the difficulty of proof. As long as consumers who sue Yunnan Baiyao pay attention to the media, they will bear great pressure from the Internet and public opinion. There are even many offensive remarks such as "ulterior motives" and "attempting to steal state secrets" on the Internet. Dr Boya, a popular science doctor, deleted all his Weibo and published a blog deletion statement in today's headlines. Finally, the national secret formula is like an umbrella, and any problem can be solved. So, can the formula be kept secret? 1992, China promulgated the Regulations on the Protection of Traditional Chinese Medicine Varieties, including Yunnan Baiyao Powder and Yunnan Baiyao Capsule. The protection period expires on19950817082015, and the validity period is 20 years. During the protection period, the prescription composition and process method shall not be disclosed. However, the protection period can be extended, which has been stated in the annual report of Yunnan Baiyao 20 15, "Products that have obtained the national certificate of guaranteed varieties of traditional Chinese medicine during the reporting period". However, on 20 10, some consumers found that the specific ingredients of several products of Yunnan Baiyao were listed on the website of the US Food and Drug Administration, and they were marked with Chinese and English names, and Amazon's page about Yunnan Baiyao also indicated the ingredients in the ingredients column. All components of Yunnan Baiyao tincture listed in the document include Notoginseng Radix, Borneolum Syntheticum, Sanguisorba officinalis, Cynanchum atratum, Yam, Alpinia oxyphylla, Geranium geranium, alcohol and mint. On February 5th, 20 13, the Department of Health of the Hong Kong Special Administrative Region issued a document requesting the recall of five kinds of Chinese patent medicines of Yunnan Baiyao, including Yunnan Baiyao capsule, Yunnan Baiyao powder, Yunnan Baiyao ointment, Yunnan Baiyao aerosol and Yunnan Baiyao tincture, claiming that Yunnan Baiyao samples contained unlabeled toxic substance aconite. Later, Yunnan Baiyao revised the drug instructions, added the ingredients of kusnezoff monkshood in the formula, and marked the warning on the ingredients. At present, the reason why the public doesn't know about Yunnan Baiyao is that the national secret formula of Yunnan Baiyao has not been made public, and the use of tranexamic acid in Yunnan Baiyao toothpaste has not been explained. In Qing Yangjun's view, there is actually only one marketing gimmick left in the national secret formula of Yunnan Baiyao. Today, with the development of science and technology, don't say that Yunnan Baiyao has made the formula public in the United States, but it is not open. Through reverse research and development, the components of Yunnan Baiyao can also be detected, but the products with the same effect can not be made according to the process of Yunnan Baiyao. At present, the main reason why Yunnan Baiyao cannot disclose the state secret formula is that it is difficult for enterprises to develop new products.
The data shows that the operating income of Yunnan Baiyao from 20 14 to 20 17 was1881400 million yuan, 20.738 billion yuan and 224.11500 million yuan, respectively, with a year-on-year increase of 63. In the same period, R&D expenses were 9529 1.3 million yuan, 1.0000373 million yuan, 89.927 million yuan and 84.0354 million yuan respectively, accounting for only 0.84%, 0.48%, 0.40% and 0.35% of the operating income of the year. In the same period, R&D expenses increased by-12.73%, 5.33%,-10.4 1% and -6.55% respectively, and the proportion of R&D expenses decreased from 20 15 by 0.03% and 0.08% to 20. The sales expenses in the same period were 2.43 billion yuan, 27. 1 billion yuan, 2.84 billion yuan and 3.684 billion yuan respectively, which were 25.5 times, 26.99 times, 365.438+0.59 times and 43.83 times of the R&D expenses in that year. Seeing this, you may understand that when Yunnan Baiyao's revenue is growing, the proportion of R&D expenses in revenue is not as much as that of sales expenses, but has been shrinking. This is what Qingyang Jun doesn't want to see, and it is also incomprehensible to many consumers. General R&D expenses of daily chemical enterprises are above 2.5% of operating income, and those of pharmaceutical industry are above 5%. Yunnan Baiyao is a pharmaceutical enterprise or a daily chemical enterprise. Without the huge investment of R&D, it is impossible to provide consumers with good products continuously. then what If you have money, you will continue to invest in advertising and improve your products with the help of western medicine. Of course, this is not illegal, at least for now, we can play the edge ball. This is the problem. Think about it. Yunnan Baiyao first entered the toothpaste market. Why doesn't it want to break the foreign monopoly toothpaste market by independent research and development? However, R&D is too difficult. If you invest less, you can't see the effect immediately if you invest more. Moreover, listed companies also have financial indicators assessment. What can we do? We can only take shortcuts and use western medicine ingredients with faster effect together with domestic and foreign giants. At the same time, with the help of the golden signboard of the state secret formula, it can enter the high-end market under the indiscriminate bombing of advertisements. After all, this can be worthy of the honor of "national secret formula". In the market, whether you buy a promotion or a combination suit, as long as consumers buy it, they can feel the magical effect of toothpaste. It is also possible that in this case, the R&D pressure of enterprises can be alleviated and the bad habit of laziness is gradually formed. It's just that this bad habit has been discovered by consumers now, but it can't be explained to them. Once consumers know the magical effect of Yunnan Baiyao secret recipe, it will be greatly discounted, and the brand may be affected to some extent, but it will not hurt the bones. After all, the national conditions are lying, and most consumers look at advertisements more for their efficacy. In fact, toothpaste sells well in China only because of its efficacy, because every consumer wants to get different kinds of magical effects. Because it belongs to the blind spot of supervision, it also leads to chaos in the toothpaste industry, and even the standards are not perfect. This is also the hidden danger and helplessness of Yunnan Baiyao. In fact, Yunnan Baiyao can sacrifice the current interests, take the lead in advocating industry self-discipline, organize experts, scholars and industry professionals to conduct extensive and profound discussions, and provide the results to the competent departments of the industry, so as to promote the industry to form a sound standard and system, in exchange for the trust of consumers and enhance the leading position of the industry.