What is the revision of Chinese medicine?

On September 1 day, 2004, cctv-4 was completely revised. The previous five sections were revised and adjusted into three sections: Health Story, Zhongjing Yangshengtang and Hong Tao Mailbox. We adhere to the creative principles of theme columns, personalized themes and character stories, strengthen service and timeliness, and enhance storytelling, visibility, interactivity and information.

With the creation of traditional Chinese medicine columns changing from disseminator-centered to audience-centered, and the communication audience changing from patients to healthy people, the attraction and ratings of columns have been greatly improved. After the revision, the audience attracted by the column increased by 3,765,438+00,000, and the ratings increased by 50%, 68%, 65,438+07: 65,438.

On June 5438+1 October1in 2007, the Chinese International Channel made a new round of channel revision, and the broadcast time of the column "Traditional Chinese Medicine" entered the prime time at 22: 00 in the evening for the first time, and it was broadcast at the same time as the literature, sports, variety shows and other columns for the first time.