1, optimize the internal structure of the hospital, the establishment of comparative advantage. To realize the scientific and rational allocation of resources, for the target market, the funds, talents, equipment and other resources organic combination, the formation of specialized advantages, according to their own strengths and weaknesses of the opponents to make choices, have to take and give, to establish their own characteristics.
2, the basic strategy of medical services, boutique large specialties, rough small integrated. Large specialties, small comprehensive that is the local advantage strategy: narrow the hospital's comprehensive, optimize the hospital's limited resources, focus on the development of advantageous specialties.
3, strengthen the promotion of personnel, and tap the resources to obtain a win-win strategy, cooperation to obtain resources for my use. Realize multi-channel cooperation to get win-win, including win-win with customers, win-win with neighboring hospitals, win-win with town and village clinics, win-win with employees, win-win with suppliers, and win-win with business management.
4. Cost leadership strategy. Under the premise of ensuring medical quality and providing good service, actively reduce various costs, to seek the price of medical services on the controllable elasticity.
Private hospital marketing program is done well, can give private hospitals to bring the vitality of survival. Want to do a good job of marketing programs, I think you can consider the single benevolent information. Shanren information constantly research and development of innovative course system, creating a "strategy + implementation + conversion = results" of the actual combat of the whole network marketing system course, the actual combat of the whole network marketing.