Dell Computer Company was founded in 1984 by entrepreneur michael dell, who is the longest-serving CEO in the computer industry. His idea is simple: make computers according to customers' requirements and deliver them directly to customers, so that Dell can understand customers' needs more effectively and clearly, and then respond quickly. This revolutionary measure has made Dell the world's leading computer system distributor and one of the major manufacturers in the industry. In the past four fiscal quarters from June 5438 to October 28, 2000, Dell's revenue reached $27 billion, making it the second fastest growing computer company in the world, with 35,800 employees worldwide. In the United States, Dell is a leading PC supplier for business users, government departments, educational institutions and consumer markets. Dell Company designs, develops, produces, markets, maintains and supports a series of personal computer systems from notebook computers to workstations. Each system is tailored to the individual requirements of customers. Dell has established direct contact with large multinational enterprises, government departments, educational institutions, small and medium-sized enterprises and individual consumers through the revolutionary "direct ordering mode". Dell is the first computer supplier to provide customers with free direct dial telephone technical support and next business day on-site service. These service forms have now become the standard of the whole industry. Dell's direct one-on-one relationship with technology developers and founders has brought more benefits to customers. The straight-line ordering mode enables Dell to provide the most valuable technical solutions: powerful and rich system configurations, and absolute value for money in performance. At the same time, it also enables Dell to introduce the latest related technologies at a more competitive price. From direct consultation with many customers every day, Dell has mastered the first-hand information that customers need. Dell provides a wide range of value-added services, including installation support and system management, and provides customers with technical transformation guidance services. Through Dell software? Project, Dell designs and orders products and services, and sells various products, including peripheral hardware and computer software. Today, Dell is once again in the leading position in the industry by using the Internet to further promote its straight-line ordering model. Dell launched www.dell.com website in 1994, and added e-commerce function in 1996 to promote the development of business to the Internet. Today, based on Microsoft WindowsNT operating system, Dell operates the largest Internet commerce website in the world. The sales of this website account for 40-50% of the company's total revenue. The www.dell.com website operated by Dell PowerEdge servers includes sites in 80 countries, and currently more than 40 million people visit the website every quarter. Customers can evaluate multiple configurations, get real-time quotations, get technical support, and order one or more systems. Dell has sales offices in 34 countries around the world, and its products and services cover 170 countries and regions. Dell is headquartered in RoundRock, Texas, not far from Austin. Dell has also set up regional headquarters in the following places: Hong Kong, which is responsible for the Asia-Pacific region; Kawasaki, Japan, responsible for the Japanese market business; Bracknell is responsible for Europe, the Middle East and Africa. Dell has facilities to produce a full range of computer systems in six places: Austin, Texas; Nashville, Tennessee; El Doldo sur, Brazil (USA); Limerick (Europe, Middle East and Africa); Penang, Malaysia (Asia Pacific and Japan); And Xiamen, China (China Market). From June 65438 to June 0988, Dell completed its initial public offering and traded on the Nasdaq market system. The common stock code is Dell. Since Dell's initial public offering, the company's share price has risen more than 400 times.
Headquartered in Austin, Texas, Dell is the world's leading provider of IT products and services, including helping customers build their own information technology and Internet infrastructure. The fundamental reason why Dell has become a market leader is that it has always been committed to providing customers with the best customer experience by directly providing products and services that meet industry standard technologies. At present, Dell has 665,438+0,400 employees worldwide. In the past four quarters, Dell's total turnover reached $52.8 billion.
Dell was 1984 by Michael? Dell was founded. He is currently the longest-serving CEO in the computer industry. His philosophy is simple: make computers according to customers' requirements and deliver them directly to customers, so that Dell can understand customers' needs most effectively and clearly, and then respond quickly. This direct business model eliminates middlemen, thus reducing unnecessary costs and time, and enabling Dell to better understand customer needs. This direct model allows Dell to customize and provide powerful systems with rich configurations for each consumer at competitive prices. By updating the inventory every four days on average, Dell can bring the latest related technologies to consumers, and it is much faster than those companies that operate slowly and adopt the distribution model.
Dell effect
For more than 20 years, Dell has completely changed the whole industry, enabling customers all over the world, including enterprises, organizations and individual consumers, to have access to computer products. Due to the Dell direct selling model accepted by the industry, information technology has become more powerful, easier to use and more affordable, thus providing customers with the opportunity to make full use of these powerful new tools to improve their work and life.
Dell once again demonstrated its advantages in the field of new standardized products, including web servers, workstations, mobile products, printers and other electronic components. Today, 1 of the five computer products based on standard technology sold worldwide comes from Dell. This global coverage shows that Dell's direct sales model is applicable to all product lines, all regions and all customer groups.
Capital liquidity, profit rate and growth rate
Through unremitting efforts, Dell has maintained a balance of growth, profit margin and capital liquidity, which has brought high returns to shareholders. Dell has been ahead of its biggest competitors in these areas.