The root of the financial crisis?
Lehman Brothers filed for bankruptcy protection, Merrill Lynch committed itself to Bank of America, AIG was in a hurry and a series of sudden "changes" shocked countries all over the world for the US financial crisis. Together with Bear Stearns, which closed down before, three of Wall Street's top five investment banks are gone. Wall Street's "abuse" of financial derivatives and American monetary policy eventually led to the outbreak of this financial crisis. To make matters worse, the financial crisis originating in the United States is spreading to the real economy, and it is very likely to turn into a global economic crisis.
Although China's participation in globalization is relatively short and cautious, the financial crisis has had a great impact on China's export economy and financial system, thus affecting the overall economy.
What impact does the financial crisis have on enterprises? Since it is an influence, there must be both positive and negative. On the surface, the financial crisis is full of dangers, which is actually conducive to the reshuffle of the industry, the survival of the fittest and many opportunities for enterprise development. Therefore, we must treat this kind of influence dialectically. The financial crisis has not only adversely affected domestic enterprises and markets, but also created some new opportunities.
1. Weak market and slow development-what are the negative effects?
Based on the rising cost of manufacturing industry caused by the global financial crisis, the global financial situation is not optimistic, and all major industries, including condiment industry, are cutting costs to cope with the pressure.
First, the impact of weak financial markets on financing. Personally, I think the impact of the financial turmoil on China may not be too great. Because China's financial system is not in line with the world and its currency is not freely convertible, policy makers in China have been very cautious about buying foreign assets. But the impact is not big, and the impact still exists. As the centralized camp of enterprise financing, banks are in a state of tight money supply under the influence of this crisis, which has affected enterprise financing to some extent. It is reported that since June 2008, manufacturers generally feel that the financing environment is deteriorating. Banks not only raised the standard and cost of financing, but also reduced the amount of financing.
The impact of financing difficulty on enterprises is embodied in the following two aspects: 1, and external influence has brought influence on product marketing, new product development and brand promotion of enterprises. Recently, Gu Wu Dojo declared bankruptcy. Although it is largely due to the insolvency caused by the rapid expansion of enterprises themselves, according to the calculation of relevant professionals in the industry, enterprises only need 654.38 billion yuan of capital turnover to turn losses into profits, which shows the importance of financing for enterprises, especially small and medium-sized enterprises. 2. Internal influence has a far-reaching impact on the salary scale and welfare of employees. The recent financial crisis triggered a wave of layoffs. A few weeks ago, a list of "the first wave of layoffs" with 22 multinational enterprises, 40 domestic large and medium-sized enterprises and 1 16 domestic small and medium-sized enterprises was being spread among white-collar workers in Shanghai, Beijing and Shenzhen through the corporate mailboxes of major companies. At the same time, a post entitled "Ten Points for Attention in Financial Crisis" was also widely circulated on the Internet. Although some "well-known" enterprises have come out to refute rumors, online surveys also show that the facts listed in this article are exaggerated, but at present, we have to admit that this layoff storm has indeed begun to sweep over some domestic enterprises. In short, the impact may not be great, but the impact from the outside to the inside brought by funds has deeply hurt entrepreneurs.
Second, the influence of foreign real economy on foreign trade business. The financial crisis will greatly slow down the growth of developed countries in Europe and America, and some countries even have negative growth. In this situation, the import demand for goods from China will shrink sharply. For China, which has a high dependence on foreign trade, this will slow down the growth of trade surplus or even lead to negative growth. But at the same time, due to the low price of China's products, most of them are low-priced products abroad. In today's financial crisis, people in Europe and America will certainly prefer China's low-priced products while tightening their belts. Therefore, the impact of the financial crisis on China's trade will be a gradual and slow process.
Faced with this situation, China enterprises should gradually explore the domestic market while stabilizing the international market, so as to minimize the adverse impact of the financial crisis on enterprises.
Recently, the state has implemented policies such as interest rate reduction, tax reduction, rural land reform and medical reform. These policies can greatly improve the consumption power of residents, which will be a great benefit for enterprises to explore the domestic market.
Third, the influence of consumers' income and psychology on product sales. Under the growing financial crisis, the cost of raw materials has risen, so has the price, and the purchasing power of consumers with reduced income has also fallen sharply. The financial crisis will also affect the psychology of the audience. Any enterprise depends on consumers. Under the financial crisis, consumers will consider reducing some consumption expenditures and controlling their consumption desires. Therefore, consumers' information sensitivity and attention to new products will decline, which will affect the sales of enterprise products and the development speed of new products, lead to the decline of enterprise productivity, and seriously hinder the survival and development of enterprises.
Fourth, the impact of the global market slowdown. The financial crisis has affected global enterprises and slowed down the market, resulting in an overall decline in market demand. China manufacturers will also be affected by this trend, and the growth potential of the future market will decline.
Fifth, the influence of the investment scale brought by entrepreneur confidence. At present, the China government and entrepreneurs are optimistic about the future economic stability of China. However, in the international economic downturn, the confidence of entrepreneurs will be affected, because it is always right to spend money carefully. If their confidence is affected, will they increase investment? And will such hesitation also affect the cash flow of the whole industry? This is a question that needs deep thinking.
In a word, in the near future, we can't ignore the influence of two aspects. First of all, the financial crisis reduced the investment in China's condiment industry, which directly led to the slowdown of new product development in condiment industry enterprises; Secondly, the financial crisis has delayed the technological research and development and equipment production of equipment manufacturers in condiment production enterprises. These two aspects are important factors that determine the development of our industry.
Second, the industry reshuffle brought by potential business opportunities-what are the positive effects?
There is no doubt that challenges and opportunities always coexist. Although the global economy is depressed and the capital market is depressed, the domestic market still maintains strong demand. From the whole industry to individual merchants, condiment industry is full of opportunities and risks. Now, let's analyze the opportunities brought by this crisis.
First of all, the potential business opportunities brought by the international market enhance the relative competitiveness. 1. The financial crisis has made operators in European and American markets face greater financial pressure. In terms of product upgrading and terminal customization, they will pay more attention to the strategy of reducing costs and maintaining enterprise stability. In this state, the prices of domestic enterprises in terms of products and services are relatively low, and there is little difference in technical quality, which makes more domestic enterprises become potential partners of international operators, especially those that have not yet entered the American market. 2. Under the influence of the financial crisis, overseas enterprises will also encounter various unfavorable situations, such as capital shortage and income decline. While the domestic social economy remains stable, domestic manufacturers such as Hengshun, Wang Zhihe and Lee Kum Kee face relatively little pressure, which also enhances the relative competitiveness of domestic manufacturers to some extent. 3. Under the unstable rear area, international enterprises will slow down their large-scale entry into the China market to a certain extent, which will also create more opportunities for domestic manufacturers. Especially at the critical stage of competition between operators and markets, it will also bring more opportunities to domestic manufacturers.
Second, industry mergers and acquisitions will intensify. There will be a watershed in the condiment industry, where the strong are stronger and the weak disappear. Large condiment companies with monopoly resources, brands and resources will be more favored, while small and medium-sized companies with only a few resources and less market share, as well as small and medium-sized companies that intend to raise funds to maintain the status quo, may face bankruptcy. If some condiment companies with poor performance lack enough cash flow to survive the cold winter, the industry will follow the basic rules of survival of the fittest, and it will be an irresistible trend for companies with good performance to merge with companies with poor performance, which will improve the market concentration and competition threshold of condiment industry.
Third, the industry reshuffle struck again. When the investment demand slows down and the growth pressure of enterprises is great, enterprises may change the expansion mode of relying on resources to use new technologies to improve production efficiency, which may stimulate enterprises' demand for product technology to a certain extent and achieve the effect of shuffling industries to a certain extent.
Fourth, national policy support. The development of small and medium-sized enterprises depends on external forces to a great extent, and some governments should take responsibility for external forces. Whether abroad or at home, the development of small and medium-sized enterprises often needs corresponding government policies, otherwise they will be very passive in the competition with large enterprises. Recently, under the influence of the financial crisis, the state has introduced various support policies to stimulate consumers' consumption and bring more development opportunities to small and medium-sized enterprises.