How to conduct marketing macro-environmental analysis in Guangzhou medical institutions

Marketing macro-environmental analysis can be conducted from the political environment, economic environment, technical environment.

1, the political environment: the impact of policies and regulations on medical institutions, such as health insurance policies, access policies for medical institutions.

2, the economic environment: the macroeconomic environment on the impact of health care organizations, such as the economic growth rate, inflation rate, interest rate levels.

3, the technical environment: the development of medical technology, medical equipment replacement and other technical factors on the development and competitiveness of medical institutions have an impact.