The price is more than 20 thousand! Apple VR recently broke the news or adopted a split design.

Recently, TheInformation, a foreign technology media, broke the latest details of Apple's VR/MR equipment. It is reported that the price of Apple VR/MR equipment is at least $3,000, which is twice the price of QuestPro, the first headset of Meta.

Generally speaking, Apple VR/MR devices can be paired with AirPods to achieve "ultra-low latency" mode, equipped with a physical turntable to switch between the virtual world and the real world, and unexpectedly adopted a split design-the battery is attached to the user's waist, rather than integrated in the head display.

More specific information about Apple's VR/MR equipment, according to the journal report of the Science and Technology Innovation Committee, mainly includes:

Head-mounted display can be paired with AirPods, and both AirPodsPro2 and Head-mounted display are equipped with H2 chips, which can provide "ultra-low latency" mode. The third-party Bluetooth headset pairing delay is large, and the head-mounted display device does not have a 3.5mm headset interface.

Split design: the battery is attached to the user's waist, not integrated in the head display. The battery can last about two hours on a single charge, so it can be replaced.

There is a physical dial on the right side of the head display, which can quickly switch between the virtual world and the real world.

Two chips are embedded, including the main SoC (including CPU, GPU and memory) and the dedicated image signal processor (ISP), both of which adopt 5nm technology. It is said that the chips used include high-bandwidth memory customized by SK Hynix.

FOV 120, which is larger than FOV FOV 106.

There is a small motor that automatically adjusts the lens, which can match the user's pupil spacing, thus providing everyone with the largest field of vision.

Aluminum, glass and carbon fiber are used to reduce its size and weight.

On the occasion of the release, DanHowley, a Yahoo financial analyst, said in an interview at the end of 2022 that Apple will launch VR/AR headsets in the second half of 2023. Guo Ming, an analyst, also pointed out that the large-scale shipment of Apple VR/MR headsets may be delayed until the second half of 2023. He predicted that due to the delay in product delivery, Apple's VR/MR head-mounted display shipments may be less than 500,000 units.

Compared with Quest, Pico and other manufacturers, the focus of Apple's head-mounted display equipment is not on the game. According to previous reports, Apple focuses on office scenes, such as video conferencing. Apple's head-mounted display device has high accuracy in simulating users' facial expressions and body movements. At the same time, the team created a series of software, such as the Map map application that allows users to drag the Mac screen and display the 3D model of the city in mixed reality mode. In addition, Apple focuses on the application of headsets in education and training scenarios.

Yesterday, Apple's share price plummeted by 3.7%, and its market value evaporated by about 534.5 billion yuan overnight, and its total market value fell below 2 trillion US dollars. In terms of news, industry sources said that Apple has informed domestic suppliers to reduce the production of AirPods, AppleWatch and MacBook components this season on the grounds of weak demand.

In recent years, the demand of consumer electronics industry is weak. In the context of the weakening demand of the four major product lines, the VR market is still the blue ocean that Apple has not yet set foot in. Many institutions believe that the current industry valuation is at the bottom, but the innovation cycle of consumer electronics will continue. It is suggested to pay attention to the catalytic effect of new AR/VR wearable devices.