English Interpretation Business Negotiation Dialogue
English Interpretation Business Negotiation Dialogue 1M: Mr. Liu, what kinds of sales do you think you could get?
R: Well, to begin with, we'd have to insist on sole agency in Taiwan. Mr. Liu what kinds of sales do you think you could get?
R: Well, to begin with, we'd have to insist on sole agency in Taiwan. We believe we could spike(surge) sales by 30% to 40% in the first year.
R: We'd need your full technical and marketing support.
M: Could you explain what you mean by that?
R: We'd like you to give training to our technical staff.
M: Could you explain what you mean by that?
R: We'd like you to give training to our technical staff; we'd also like you to pay a fee for after-sales service.
M: It's no problem with the training. As for service support, we usually pay a yearly fee, pegged to(based on) total sales.
R: Sounds OK, if we can come to terms(reach an agreement) on how much is fair.
R: Sounds OK, if we can come to terms on how much is fair. As for marketing support, we would like you to assume 50% of all costs.
M: We'd prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tab for that, but you get the sales in Taiwan. We pick up the tab for that, but you get the sales in Taiwan.
R: We'll think about it, and talk more tomorrow.
M: Fine. We'd like you to tell us about your marketing plans.
Botany Bay is a manufacturer of high-tech products. Botany Bay is a company that produces high-tech medical supplies. Its product "Case Disk" can store personal cases; the information is easy to access, which really achieves the purpose of "one disk in hand, wonderful use". This product can be widely used in hospitals, nursing homes, schools and so on. Therefore, Pacer intends to fight for the product hardware and software equipment. Pacer is interested in getting the right to represent the hardware and software of this product. The following is the first meeting between Robert and Botany Bay's representative, Mark Davis:
M: Mr. Liu, total sales onthe Medic-Disk were U.S.$$100,000 last year, through our agent in Hong Kong.
R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market(take as target market). ...... as the target market).
M: True, but we are happy with the sales. It's a new product. How could you do better?
R: We're already well-established in the medical products business.
R: We're already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.
M: Can you tell me what your sales have been like in past years?
R: In the past few years, we've had some good sales.
R: In the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent.
M: What kind of distribution capabilities(capabilities)
M: What kind of distribution capabilities(capabilities) are you looking for?
R: We have salespeople in four major areas around the island, selling directly to customers.
M: What about your sales?
R: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. That's a great deal of untapped market potential, Mr. Davis.
M: In terms of unit sales, 55 percent are still from the Taipei area.