Enhance the new concept of marketing
Adhere to the principle of "conducive to the enhancement of corporate image and improve the efficiency of the enterprise", firmly establish the brand awareness, expand the results of the one-hall office, make full use of the "National Contract and Trustworthy Enterprise" as a golden brand, enhance the sense of integrity, advocate the business philosophy of "once a cooperation, always a friend", and "zero final complaint rate of the product". Golden signboard, enhance the sense of integrity, advocate "a cooperation, lifelong friends" business philosophy, "product final complaint rate of zero" as the goal to serve customers, customer satisfaction for the purpose of striving to achieve the best service, optimal efficiency, the industry's first-class. Strengthen the window image construction, the implementation of the window post service commitment, published on the Internet to accept supervision.
Producing high-quality products for people's income
Luhua people understand that their social responsibility is heavier than Mt. Tai, creating famous brands, producing high-quality products, increasing production and income and efficiency, so that farmers can really benefit, as Mozi said: "love each other, exchange benefits", to achieve a win-win situation, which is not only beneficial to the enterprise itself, but also beneficial to the country and farmers. Over the past forty years, Luhua people actively fulfill the social responsibility, actively carry out scientific and technological innovation, has created national inspection-free products and Shandong Province famous brand products, was named Shandong Province special credit (AAA) enterprises, every year for the community of high tower compound fertilizer 250,000 tons, polypeptide ao-potassium urea 150,000 tons, 15,000 tons of large particles of slow-release urea, 100,000 tons of BB fertilizer, 150,000 tons of methanol, 800,000 tons of urea, ammonia and other famous and high-quality goods, strongly guarantee the development of agricultural production, and also provide the best quality of agricultural production. The company's products, such as famous and high-quality products and synthetic ammonia, have strongly guaranteed the development of agricultural production.
True Dedication to Rural Areas
Based on the market research, Luhua successively launched new fertilizers such as large granular urea, compound fertilizers, compound fertilizers, BB fertilizers and other new fertilizers in response to the characteristics of various crops such as grains, vegetables, fruits and so on. Jointly developed with Beijing Jutai company polypeptide ao potassium slow-release controlled-release urea, enterprise independent research and development containing peptide slow-release controlled-release urea two new fertilizers, but also with its "80 & gt; 100" of the new concept of the traditional culture of 100 pounds of traditional fertilizers for many years bagged to send out the strongest challenge. The new product bag weight not only reduces the weight of each bag not only reduces the price of each bag of products, its fertilizer even more so that farmers get a real benefit, and the father of hybrid rice, academician Yuan Longping's "seed three yield four" can be said to be the same as the hero.
In order to let more land spread on the new fertilizer Luhua, in March 2008, Luhua new fertilizer promotion four "100" project was officially launched: 100 scientific researchers in the countryside: we have been selected through the layers of selection, elected 100 new fertilizer marketing ambassador, and invited by the anti-invitation from Jinan, Zaozhuang and other places of agriculture. Technical experts together, into the field, for the majority of farmers to introduce the efficacy of new fertilizers and the use of methods, on-site answers to the farmers' friends always difficult to guide farmers to implement scientific planting, scientific fertilization, and really towards the bright road of scientific and technological development of agriculture.
Pairing of 100 households for poverty alleviation: With the assistance of Zaozhuang Women's Federation and Zaozhuang Federation of Trade Unions, Luhua paired up with 100 single-parent families with special difficulties to alleviate poverty. on the eve of March 8, 2008, more than 100 single-parent families with special difficulties in Zaozhuang and Tengzhou received free gifts of new fertilizers suitable for the growth of local crops, such as polypeptide chelated potassium urea, BB fertilizer, and so on. BB fertilizer and other new fertilizers suitable for the growth of local crops. This effectively solved their urgent needs. Every special hardship farmers, the staff in the delivery of fertilizer at the same time, the knowledge of scientific fertilization and some tips in detail and carefully explained and on-site guidance, pay close attention to the effect of fertilizer, to ensure the healthy growth of crops.
Hundreds of marketing outlets: In order to allow more farmers to be able to buy at home at the doorstep of the reassurance of fertilizer, Luhua in the five districts of Zaozhuang, a city of 100 townships set up sales outlets, adhering to the "Luhua fertilizers, real and reliable," the commitment to the community to hand over a qualified answer sheet. Timely and convenient distribution, price concessions and stability, so that more dealers and users feel Luhua's thoughtful service consciousness.
Millions of mu of farmland applying formula fertilizer: formula fertilization is a scientific fertilization technology to increase production and save fertilizer, increase income and save money. Under the support of Zaozhuang Agricultural Bureau, Luhua formula fertilizers were put into production in large quantities, and the NetLink formula fertilizers were put into full sale in Tengzhou, Zaozhuang, Xuecheng, Yicheng and other places. The sales of formulated fertilizers generated new selling points and increased new profits for the enterprise. Advocating the idea of gratitude, and actively participate in social welfare and charitable activities, whether it is charity one-day donation, warmth, love activities, love in the sun charity public welfare evenings, as well as the Wenchuan earthquake love donations, blood donation, the enterprise is actively organized, the staff enthusiastically participate in the amount of donations increased exponentially, *** with the writing of a song of responsibility and care.
To carry out the "acting mother" activities, the majority of employees care for society, dedication, and strive to be "acting mother", *** 450 employees to participate in the formation of pairs of 410 pairs of help, donations amounted to 87,900 yuan. Zaozhuang municipal party committee was awarded the "proxy mom" outstanding contribution award.
After the Wenchuan earthquake in 2008, all the cadres and employees of the plant actively and enthusiastically to donate to the disaster areas in Sichuan, has five donations of more than 100 million yuan. After the earthquake in Yushu in 2010, all the cadres and workers of Luhua donated 106,856 yuan to the disaster area. 106,856 yuan was sent to the disaster area. We insist on people-oriented, fully guarantee the staff's master status, and make all staff *** share the fruits of enterprise development. The establishment of a sound democratic management, democratic supervision, democratic participation mechanism, respect and protection of the enthusiasm and creativity of the majority of employees; all efforts to safeguard the legitimate rights and interests of employees, care for the lives of employees, and strive to solve the most concerned about, the most direct, the most realistic problems of the staff; to promote the quality of life of the staff and the synchronization of the level of development of the enterprise to improve.
Guaranteeing the democratic rights of employees
We give full play to the role of employees in democratic management, democratic participation and democratic supervision, and have established and improved trade union organizations at all levels. By the end of 2008, the rate of enterprise unionization and the rate of unionization of registered employees had reached 100%; we regularly convene staff congresses to consider the annual work report of the enterprise, and seek the opinions of the staff representatives on major decisions involving the interests of the staff; we have implemented the system of factory affairs disclosure, the system of democratic appraisal of the leading cadres, the system of inspecting the safety production and business activities by the staff representatives, and held rationalization proposals and labor competitions. The breadth and depth of employees' participation in the production and operation of the enterprise has been increasing; the system of equal consultation and collective contract has been implemented in accordance with the law, the system of labor contract has been fully implemented, and the Mediation Committee for Labor Disputes has been set up; and the Committee for Female Workers has been established, which effectively protects the special rights and interests of female workers.
Effectively safeguarding the rights and interests of employees
We have actively and steadily pushed forward the reform of various remuneration and benefit systems, striving to establish a remuneration system that highlights the value of positions, work performance and is in line with the characteristics of various types of personnel, and to fully reflect the self-worth of various types of personnel, especially those with business management, professional and technical expertise, and operational skills. In recent years, we have focused on tilting the distribution to the grass-roots front-line and key hardship positions, and have gradually raised the job salary standards for front-line and key hardship positions. At the same time, in accordance with the state regulations, "the total wage increase is lower than the growth rate of economic benefits, the average wage increase is lower than the growth rate of labor productivity" principle, to ensure the moderate growth of employee wages.
The "4QDL" performance appraisal model, which is all-employee, all-encompassing, all-process, all-weather, multi-directional, and quantifiable, has been fully implemented within the enterprise. The implementation of the new job performance pay system, moderately widen the distribution gap, job performance pay basically realized the "six different", that is, good or bad benefits are not the same, not the same every month, each branch, division (room) is not the same, each team is not the same, each post is not the same, each employee is not the same, stimulate the vitality of the enterprise. We attach great importance to the vital interests of employees, strictly implement the national working hours system and paid leave system, according to the law to provide employees with pension, medical care, industrial injury, maternity, unemployment and other five major social insurance and housing provident fund, and timely and full payment of all insurance costs.
Efforts to improve the quality of life of employees
Enterprise fundraising 400,000 yuan to establish a "poverty alleviation and warmth fund", the implementation of the "warmth" project, every year on the enterprise's special hardship employees statistics, business leaders often visit and visit the special hardship employees, before the Spring Festival. The leaders of the enterprise often visit the employees with special difficulties and give them condolence money on the eve of Spring Festival. Every year, the enterprise visits and pays condolences to the retired, difficult, injured, sick and disabled employees for thousands of times, **** issued millions of dollars of condolences.
Implementing the system of paid leave and regular convalescence for employees, and actively carrying out colorful cultural and sports activities, the company relieves the work pressure of the majority of employees and promotes the overall development of employees by organizing sports meets, cultural evenings, painting and calligraphy, and photography exhibitions.
Actively carrying out the creation of "warm home", hardening, greening, beautifying and brightening the roads in the living area, constructing apartments for college students, and rectifying public **** facilities such as the accommodation building in the living area, the south gate, cables, and chi gas pipeline network, which improves the living and learning environment of the employees. Luhua has invested about 300 million yuan for the recycling of wastewater, slag and waste gas, and has gradually formed five ecological industrial chains: coal chemical industry, comprehensive utilization of slag for cogeneration, comprehensive utilization of waste gas, fine chemical industry and comprehensive utilization of wastewater resources.
One is the coal chemical ecological industry chain. Through the introduction and construction of Texaco coal-water slurry pressurized gasification plant and supporting the use of four innovative technologies, the transition from the traditional intermittent gas production to advanced Texaco gasification, changing and broadening the raw material route of ammonia production. The production of ammonia, urea and methanol from syngas has realized a major breakthrough in clean coal technology and formed an ecological industrial chain of coal chemical industry.
The second is the slag comprehensive utilization of cogeneration ecological industry chain. Bituminous coal and slag are mixed as fuel to produce steam, which is utilized to generate electricity, and then different grades of steam are generated for chemical production. Boiler slag and fly ash are all used for the production of fly ash bricks, aerated concrete panels, fly ash small hollow blocks and other energy-saving and environmentally friendly products, with an annual production capacity of 35 million standard bricks, 1 million slag blocks and 100,000 cubic meters of aerated concrete panels, which realizes zero emission of waste slag and an increase of 4 million yuan in annual benefits, forming an ecological industry chain of comprehensive utilization of slag and co-generation of cogeneration. Luhua implementation of sunshine safety pre-control management, the maintenance of workers' right to life and health as the core of safety management, firmly establish the "people-oriented, responsibility for me" safety concept, closely around the concept, system, behavior of the three elements of the safety information network as a platform, the establishment of safety responsibilities, safety education and training, safety hidden trouble detection eight systems, human, machine and environmental factors. We analyze and prevent human, machine and environmental factors in advance, eliminate and reduce hidden dangers to the maximum extent, and have formed a unique chemical enterprise characteristics of "machine, electricity, chemical, instrumentation, management" five-in-one joint inspection, "4E" safety confirmation, and five-minute safety precautions before work, Safety star team, star staff evaluation and "three police linkage" and other innovative mechanisms, the enterprise has achieved the tenth anniversary of safe production, was awarded the first batch of hazardous chemical industry unit safety standardization of the first class enterprises.
Third, the comprehensive utilization of waste gas ecological industry chain. The use of ammonia production process generated in the hydrogen sulfide-containing waste gas recycling deep processing. Investment of 53 million yuan to build a set of 4,000 tons / year hydrogen sulfide purification device, as well as a set of 6,000 tons / year dimethyl sulfoxide device, the annual treatment of waste gas containing 30% hydrogen sulfide 6 million cubic meters, recycling more than 4,000 tons of hydrogen sulfide, increasing the added value of more than 20 million yuan. Compared with the carbon disulfide production method commonly used in China at present, it can reduce carbon dioxide emission by 1800 tons per year. Realize the clean emission of waste gas, achieve the good effect of eliminating the emission of pollutants, the formation of comprehensive utilization of waste gas ecological industry chain.
Fourth, fine chemical ecological industry chain. Using surplus diluted ammonia, carbon dioxide and domestically produced potassium chloride to produce potassium carbonate, more than 27,000 tons of waste ammonia can be recycled and utilized annually, while 16,000 tons of ammonium chloride is by-produced, and carbon dioxide emissions are reduced by 6,400 tons, thus forming the ecological industry chain of fine chemical industry.
Fifthly, it is the ecological industry chain of waste water resource utilization. Priority in the production process to achieve the reduction of wastewater treatment, while the coal chemical process produces a large amount of wastewater such as: gas scrubbing wastewater, ammonia wastewater, urea desorption wastewater, oily wastewater, etc. will be the production process of wastewater to achieve the quality of reuse, and the completion of the wastewater and reuse of water treatment devices, to achieve the enterprise's living and industrial wastewater discharge, the formation of a wastewater resources utilization of the eco-industrial chain. Sunshine moistens everything, nurtures life and gives health. The safety culture of Sunshine Pre-control is to take the maintenance of employees' right to life and health as the core of safety management, focusing on prevention, combining prevention and control, and realizing intrinsic safety.
-One goal
To build an intrinsically safe coal chemical industry enterprise and realize "zero violation, zero hidden danger, zero accident"
-Three elements
Law: "1 ≤ 0" Safety inequality, i.e.: The occurrence of a safety accident or one employee "three violations", the effect of safety management is less than or equal to 0
System: the establishment of a sound scientific and perfect safety management system, to achieve the institutionalization, standardization and scientization of safety management
Behavior: compliance, discipline, and independent security
-eight System
Safety Work Responsibility System Safety Education and Training System
Safety Hidden Trouble Detection System Safety Supervision and Inspection System
Safety Emergency Rescue System Safety Information Management System
Safety Behavioral Control System Safety Evaluation and Incentive System
-One Platform
The use of intranet to set up a "Safety Supervision Online" for safety management information. "Safety Supervision Online" platform, online feedback, real-time monitoring.
-Four levels
Managers: safety overrides everything, the responsibility is heavier than the mountain
Safety supervisors: iron face, iron wrist, iron heart, "three iron" spirit of safety
Team leaders: the work of the top and the bottom of the safety to the home in detail
Employees: The six support points
Six support points
Paramilitary safety training The use of paramilitary management means to strengthen the safety training and learning of the whole staff, to enhance the effectiveness of training and the implementation of the staff.
Five-in-one joint inspection "machine, electricity, chemical, instrumentation, management" (equipment, electrical, process, instrumentation personnel and management personnel) daily tour of the production site, the implementation of rectification and implementation of the problems detected to implement record tracking.
Pre-work five-minute safety precautions Before the work by the person in charge of the operation of the site may affect the construction operation of the personnel, tools, environment, objects and other dangerous factors to analyze and anticipate the development and implementation of specific preventive measures.
Safety star team and star staff According to the safety assessment points, the production team and staff are rated in three star levels, encouraging independent management of the team and independent security of the staff.
"4E" Safety Confirmation: Key link, key part, key equipment and key person. Closely combined with the Group's "Trinity", "finger dictation" safety confirmation and chemical safety operation of the eight regulations and the actual position, the establishment of the "4E safety confirmation program", to ensure that The company has established the "4E Safety Confirmation Procedure" to ensure that the employees work according to the rules and realize the intrinsic safety.
The "three-police linkage" emergency response mechanism integrates the enterprise's firefighting, ambulance, and security resources to realize the "three-police linkage" of 119, 120, and 110. Sunshine nurtures vitality and vigor; fine penetration management stimulates vitality. Sunshine fine management is to make the concept of fine comprehensive coverage of all management, the management of the full embodiment of sunshine-like fairness, and continuous improvement, the pursuit of excellence in performance, so that employees work, learn and grow happily in the sunshine.
-One theory: Luhua leaf theory
The leaf is green because of sunshine; the management is excellent because of fine. Through a leaf, we can discover and diagnose the growth, development and nutritional status of a large tree, and then understand and master the soil, climate and environment of a forest, so as to prescribe the right medicine to keep the forest flourishing. Extended to enterprise management, is through each work details, find, diagnose the fundamental problems in the management, to fine management, performance appraisal as the main line, continuous improvement, a little bit of progress every day, and constantly improve the level of management, to achieve excellence in performance, to keep the enterprise base evergreen.
-Three elements
Subdivision of management units, quantitative assessment indicators, unity of responsibility and rights
The management process of the enterprise is split and refined to the most basic work units, the main body of responsibility is specified; for each work unit and its main body of responsibility to formulate clear, quantitative, scientific, and can be achieved through the efforts of the work standards and assessment indicators; and through the establishment of a performance assessment mechanism, to realize the responsibility, power, and interests. mechanism to realize the unity of responsibility, power and interests.
-Three stages
"Strict" is the primary stage of fine management, that is, the establishment of sound and strict implementation of rules and regulations, the real formation of institutionalized management, standardized management.
"Fine" is the deepening stage of fine management, that is, the work of the duties and standards of refinement, the implementation of the details of the management, and will be responsible for the decomposition of each person, so that "everyone has something to do, and everything has someone to manage".
"Fine" is the advanced stage of fine management, that is, the pursuit of excellence, the pursuit of excellence, to the high realm of management extension. The management system and management concepts are constantly improved to form a management culture with its own characteristics.
-Ten aspects
Precise and detailed, strengthen the production safety management
Fine calculation, pay close attention to the management of funds and costs
Fine education and selection, good human resources development and management
Fine research, good technological innovation
Fine use of fine work, energy saving and emission reduction
Fine management, scientific organization of project construction
Scientific organization of the project. construction
Sophisticated and meticulous, reasonable arrangement of time and space management
Sincere and meticulous, innovative marketing management
Sophisticated and meticulous, good brand image construction
Carefully and meticulously, to promote the construction of harmonious Luhua
-Five Support Points
Hundred thousand details
The ten aspects of the fine management were split to the most basic work items, and for each work item, it was divided to the most basic work items, and for each work item, it was split to the most basic work items. The work items of the ten aspects of fine management are broken down into the most basic work items, and the procedures and standards of each work item are described in detail and compiled into the "Yankuang Luhua Fine Management 100,000 Details Library", so as to make each work item operable, and to provide the execution specifications for the implementation of fine management.
Target management of key tasks
Taking the improvement of work efficiency as the focus, the target management of key tasks is implemented for the middle and above management personnel of the whole plant. Priority work target formulation and implementation of the Internet published, online evaluation.
Shift management
By the production and non-production system of the two systems, by the various departments of management personnel every day to form two interdepartmental team, 24-hour shift shift, respectively, the whole plant management operation supervision, inspection, and find out the problems of the daily online bulletin, put forward the requirements for rectification and implementation of the next team of tracking, the formation of the daily control, closed-loop management, to ensure that the overall management operation is always under the control of the enterprise, and to ensure that the implementation of the key work objectives and implementation of the online evaluation. Ensure that the overall management operation of the enterprise is always in a controlled state.
Four analyses and five reports
The company has set up management analysts to regularly analyze the management of the company, economic activities, production and efficiency, and safety management, and to make in-depth analyses of the problems, causes, and measures that should be taken in the key management areas, so as to promote the continuous improvement of the fine management.
Using the cell phone text messaging system, the company releases daily harmony reports, safety reports, production reports, project construction reports and cost reports to plant-level leaders or managers above the middle level, realizing real-time monitoring of fine management.
"4.11" working method
4 principles to improve efficiency
- Spend one minute at a time to make one thing clear.
- Do one thing at a time, and do it right the first time.
-Every position, have a fill-in person.
-Each meeting, no longer than one hour.
11 Ways to Increase Efficiency
- Determine the day's key work objectives before each shift.
- Communicate what can be communicated by e-mail, not in writing.
- Communicate by phone, not in person.
-What can be solved by one person, not two.
-The problem that can be solved by one department, not two.
-Tasks that require more than one department*** to complete, use a team approach to accomplish.
-The implementation of the "AB corner" work mode, any one of the work at least one complementary personnel.
-No reporting or scheduling of work at any level, except for research and inspection.
-Reporting on major issues should have a paper summary, a feasible solution.
-Daily review of their own performance, a work evaluation.
-All the time to remind themselves to work fine and fine, every day a little bit of progress. Sunshine is the best antiseptic. Enterprises adhere to the principle of open and transparent management, the power to operate in the sun, early warning prevention, source control, constructing the Benlian Luhua.
-One goal of cleanliness
By advocating the concept of learning cleanliness, thinking cleanliness, diligence and cleanliness, comprehensively strengthen the construction of the party's cleanliness and integrity, and form a clean culture in the enterprise atmosphere of cleanliness and integrity.
-Six elements, end heart, end body, end speech, end behavior, end responsibility, end right
Corruption highlights a kind of temperament, embodied in a "end" word. The aim is to raise the wind, tree, education and guidance at all levels of leading cadres and key positions in compliance with the law, clean business, according to the rules, public power, consciously do end heart, end body, end words, end behavior, end responsibility, end power, diligence and honesty, clean and honest work.
-Six measures
Education and guidance Strengthen publicity and education to improve the ideological state of party members and cadres, enhance self-discipline, set up the concept of honesty, and firmly thought line of defense.
Integrity Measurement and Reporting Establish and improve the monitoring, transmission, reporting and collection channels of information on the situation of party style and integrity, and identify, analyze, evaluate and deal with all kinds of information on the situation, and accurately control the dynamics and effects of the construction of party style and integrity.
Institutional norms Integrity system construction throughout the entire process of reform and development and production and management, the formation of a system to regulate the behavior, according to the system, rely on the system to manage the work pattern.
Supervision constraints Give full play to the role of internal party supervision, functional supervision, mass supervision, public opinion supervision, so that where the power runs, supervision will be tracked to where to improve the overall effectiveness of supervision, and effectively prevent the power to lose control of the decision-making mistakes and behavioral misconduct.
Supervision and warning Adoption of organizational assessment, democratic evaluation, responsibility audit, admonition and talk, help to promote rectification and other means to enhance the conscientiousness and initiative of party members and cadres to be clean and self-disciplined.
Coordination linkage Establishment of a combination of internal and external party, organization and the masses, the combination of superior supervision and subordinate supervision of the all-round, main and auxiliary cross-party integrity early warning network, disciplinary organizations, management, supervision and audit, mass organizations as a whole linkage, the formation of a synergy to grasp the construction of party integrity, to ensure that the early warning mechanism operation of the normative, coordinated and efficient. The sun shines on the earth and gives warmth with a broad bosom. Luhua people care for others with a sunny mind and the virtue of gratitude, dedicate to the enterprise and return to the society.
-One theme: Always be grateful
Gratitude is a noble attitude to life. Leaders are grateful to the staff for every tiny push to their work; workers are grateful to the leaders for their sincere care and implementation of humanized management by thinking about the problems at the next level. Being grateful is the philosophy of Luhua people, and it is the source of power for the construction of harmonious Luhua.
-Two images
Image of civilized Luhua people Image of responsible Luhua
-Two supports
Corporate guidance
Opinion advocacy Education guidance Behavioral supervision Incentive guidance
Employee self-motivation
Start from yourself Start from the small things Start from your side
Start from your own job Start from the present
-The four bases
Grateful for life-Cultivate personal character
Grateful for family-Cultivate family virtue
Grateful for enterprise-Cultivate professional ethics
Grateful for the society-Cultivate social morality