Why health wearables are the next stage of market competition in the blue ocean?

The trend of using smartwatches and bracelets to quantify oneself has spread.

All you have to do is search for "heart rate" or "sleep" in your circle of friends, and you'll find that many of your friends have already begun to use smart devices to monitor and quantify their health status.

"I'm using smartwatches mainly for sports management and health monitoring."

Siao Ting, a young white-collar worker in Shenzhen's Nanshan Science Park, said she has been in the habit of wearing a watch since she started school.

Earlier this year, just graduated, she spent more than 2,000 yuan to buy a smartwatch, into the hands of the hesitant, but which the health monitoring function or let her reap the unexpected surprise.

The reason for this may lie in the accelerated pace of modern life - 10 years ago, we all go to work are nine to five, working hours are fixed, life and work are clearly divided, in the body monitoring may not really need to pay too much attention to, but now, a phone call, an email, a WeChat message, it may be must be But now, a phone call, an e-mail, a WeChat message, may be the work that must be dealt with immediately, life and work have been inseparable, in first-tier cities such as Beijing, Shanghai, Shenzhen, overtime is commonplace, we really need to keep abreast of their own physical condition.

IDC pointed out in a related market research report that the outbreak of the new crown epidemic has made more consumers more concerned about health and immunity issues. Whether it is the development of daily exercise habits, or for their own physical indicators of concern, will release more potential consumer demand. From the manufacturer's perspective, health wearable products are the next stage of competition in the blue ocean market.