(a) medical center site selection factors:
mature community (or business district), street stores (or the second floor), convenient transportation, convenient parking, medium and high-end groups, the number of surrounding pharmacies, the number of health care institutions, educational institutions, shopping malls and supermarkets, customer traffic.
(2) the size of the medical center configuration:
based on the surrounding stores and research information agreement.
(C) the location of the medical center:
Community main pedestrian entrances and exits or the gathering of low-flow areas around the periphery, to avoid too remote dead-end location; in addition, try not to be located in the underground parking lot entrances and exits.
Considerations are as follows:
1, store type: medium and high-end community stores, floor requirements: the first floor stores, attic is preferred. The second floor of the street with independent stairs can also be considered.
2, the surrounding business district requirements: store location is best in the large and medium-sized high-end community concentration, radiation area of not less than 5,000 households, about 20,000 people. With a good cultural atmosphere.
3, open the location requirements: according to the special nature of the Chinese medicine museum industry, open the location does not require a special concentration of pedestrian traffic, but there must be a relatively quiet environment and the display surface is independent, eye-catching, and convenient parking. On the one hand, to ensure that community residents can easily find and quickly find, on the one hand, but not and stalls, markets and other noisy, unhygienic business close. It is recommended to refer to the surrounding banks, schools, kindergartens and beauty clubs or cafes.
4, facing a relatively quiet environment. Population flow is large, the brand publicity effect is good. Can save a lot of publicity costs, and can be in the shortest possible time, to achieve a higher number of patients, shorten the return on investment time, improve the utilization rate of funds.
5, backed by residential areas. Residential areas to go as far as possible is built 5-8 years of the community, because such a community occupancy rate of more than 90%, and the population of higher income, higher levels of education, the old community health awareness is poor, poor consumer attitudes, the new community occupancy rate can not be reached, and has not yet developed the habit of spending in the neighborhood, especially the medical habits of the former hospital.
6, clear line of sight in front of the door. Chinese medicine museum in front of the taboo trees, poles, flyovers and other obstructions, stores must be a clear sight of the publicity plaque, on the one hand, but not and stalls, markets and other noisy, unhygienic business close.
7, the entrance ground can not be too high. Many businesses choose a good location, but did not care about the entrance steps are very high. The doorway is very high steps, give patients a psychological pressure, in addition to give patients a reason not to go in. Many patients are not targeted consumption, but walked to the door passing by, want to go in to see, consult the psychological, but very high steps lead to their natural way to go, and do not enter the door, so that we lost a lot of potential patients.
8, 5-20 meters from the road. Distance is too close, the passer-by group can not see the door plaque, and passing through the door, a very stressful feeling; distance is too far, might as well enter, losing potential people.
9, there are parking spaces.
10, there is a bus stop within 20 meters of the door; convenient transportation.
11, the house should have a large glass window facing the door; the width of the door should not be less than 2.5 meters.
12, preferably a small detached building, if not detached, but also try to be a separate entrance to the ground floor of the building.
13, the location is the city's people are familiar with the location, easy to remember.
14, the house as far as possible is a company property, personal property. Chinese medicine center requires at least 10-12 years of lease, legal title.
Area_: 80-150_; Rent Shenzhen District: 290 yuan / _ below; Guangzhou City: 300 yuan / _ below (higher than this price needs to be depending on the location of the special approval); other areas: 260 yuan / _ below; renovation of the rent-free period: February - March; the annual increment: from the third year of the annual increment of 3% -5%; floor height: 150 square meters below the height of the floor preferably more than 5m; 150 square meters above is not required in principle. Transfer fee: Depends on the rental conditions and the availability of a second floor attic. (In principle, the payment of transfer fees is not encouraged)
15, the house needs a frame structure. Frame structure of the house, the transformation is simple, to do a chain of Chinese medicine hall decoration requires extensive transformation, need to be made into a chain of uniform decoration style.
16, to be more than 500 meters away from other medical institutions, which is a government requirement. (Part of the region has been canceled this provision)
17, next door to the best beauty salon, women's salon, medical plastic surgery, banks, star hotels, etc., the type of proximity, relatively clean and tidy service institutions. It is best not restaurants, markets, automobile services, etc..
18, the best is the corner of the intersection. Wide field of vision, good publicity and eye-catching visual effects.
19, housing floor height of not less than 3 meters, Chinese medicine hall to go up and down the water, gas road, etc., after the ceiling pure floor height of not less than 2, 3 meters, otherwise it feels depressing, the patient consultation awkward.
Two, Chinese medicine health museum store site selection considerations
1, not blindly pursue traffic
The traffic refers to the number of people per unit of time to enter a place, is to reflect the popularity of the place and the value of the important indicators. In the high traffic place to open a store is of course with the advantage, but the rent of such a location is generally not cheap, and the Chinese medicine museum health museum need to choose store for the brand's own customer portrait, rather than blind pursuit of customer traffic. Need to conduct site visits to the target location to monitor the actual flow of people.
2, community selection
The basic site of the Chinese medicine museum health museum are set in the community, the characteristics of the community: there is a certain geographic area; there is a certain number of people; residents have *** with the same consciousness and interests; have closer social interaction. Therefore, the community is doing business with familiar customers, so the division of the community: high-grade community, large community, etc., Chinese medicine health center should be based on their own brand positioning and pricing of products and services, as well as their own consumer portrait to choose the community, such as the assessment of the community, the assessment of the core focus of the community is the structure of the population living in the community and the ability to consume two aspects of the considerations.
3, the details of the store
Shopping line, parking lot, and whether in the district, or on the street, etc., these small details will affect the customer's feelings of the store, so these details are also in the choice of store needs to be considered.
4, store hardware - engineering details conditions
The engineering conditions of the Chinese medicine museum health museum is also an important consideration in the selection of the site, such as store advertising space, water, electricity, smoke exhaust system and other minutiae will affect the store's operation, and these factors need to be taken before the store and the property side of the understanding of the clear.
These factors can be listed in the assessment form before choosing the store, and only by making sufficient preparations can we quickly determine whether the store is the most suitable store.