The era of big data, it turns out that your information is leaked
"Internet +" and the Internet innovations brought by it are rapidly changing our lives, and through the mining of big data, operators can also provide more accurate and attentive service, to obtain greater revenue. But in the "Internet +" business, consumers' personal information is also increasingly being mastered by operators, which brings the risk of information leakage, can not help but cause everyone to be vigilant.
On the evening of October 26, 2015, the Guangzhou Municipal Consumer Council, in conjunction with 30 provincial and municipal consumer associations and newspapers to carry out a network survey, and released the "big data era of personal information protection status survey report", the survey shows that 76% of the respondents believe that the big data era is more prone to leak personal information.
More than half of the respondents said they found personal information leakage
"Big data" is a relatively new concept, the survey found that, for the question of whether to understand the concept of "big data", only 8% of the respondents said they knew more, and 68% of the respondents said they knew more.
The survey found that only 8% of respondents said they were familiar with the concept of "big data," while 68% said they knew a little about it and 24% said they had never heard of it.
While the concept of "big data" is still unfamiliar to most of the respondents, 76% answered "no" and "no" to the question of whether personal information is more likely to be leaked in the era of big data. The percentage of respondents who said "no" and "I can't tell" was 12% each.
In the survey on "whether personal information has been leaked in the past year", 52% of the respondents said "yes" and about 40% said "no". About 40% of the respondents said "no", and 8% of the respondents said they could not say.
In the era of "big data", the collection of personal data is more diverse, such as smart watches, sports bracelets and other personal wearable smart devices, there will be personal health data uploaded to the server function. According to the survey, only 44% of the respondents said they knew that smart devices have information leakage potential, 40% of the respondents said "I do not know", and another 16% of the respondents said "I can not say".
14% of respondents believe that websites leak the most information
In the survey on personal information leakage channels, websites, including e-commerce platforms, search engines and portals, are considered the most likely to leak personal information, accounting for 14%; followed by APPs on personal information terminals such as cell phones, PADs, smartwatches, sports bracelets, etc., accounting for 13%; and the third is the automotive industry, such as 4S shops and telecommunication services. , such as 4S stores and telecommunication service providers, both amounting to 12%; fourth is similar to e-mail, WeChat, QQ and other communication software and the real estate industry, including real estate developers, rental agencies, amounting to 11%; the fifth is the courier company, accounting for 9%; the sixth is the banking and insurance industry, with 8%; the seventh is the health care, education, power supply, water supply and gas supply and other public **** service industry, about 5%; that the other industries with 3%, and the least are airlines including air ticket agents and train ticket agents and administrative agencies with about 1% each.
In the survey on "how to protect big data related to personal information," the measure that received the highest number of votes was "cracking down on companies and individuals that steal, sell or improperly use personal information," with 21 percent, followed by "cracking down on organizations and individuals that possess personal information," with 21 percent, and "cracking down on organizations and individuals that possess personal information," with 21 percent. The second measure was "Organizations and enterprises that possess personal information must strengthen their management", with 19%; the third measure was "Strengthen publicity and education, and society as a whole should raise awareness of personal information protection", with 18%; and the fourth measure was "The collection and use of personal information must be carried out with the consent and consent of the person concerned", with 18%. The fourth is "the collection and use of personal information must obtain the consent and permission of the person concerned" and "open reporting channels", both at 15%; and the last is "personal information must be removed from the content of personal identity characteristics", at about 13%.
It's worth mentioning that in the survey on "What do you suggest for the legislation on the use of big data and personal information protection", the most popular one is "increase the punishment and enter into the punitive compensation system", with 20% of the respondents choosing this one; followed by "Increase the punishment and enter into the punitive compensation system", with 20% of the respondents choosing this one. In the survey, "what do you suggest", the most popular choice was "increase the punishment and enter a punitive compensation system", which was chosen by 20% of the respondents.
Rights Protection Unit: Reversal of the Burden of Proof in Litigation
In response to the survey results, 30 consumer rights protection units*** issued the same initiative to further refine the relevant legal provisions on the protection of personal information, establish a standardized and reasonable system for the collection and use of personal information, and authorize the collection and use of information and data by the parties concerned. It is hoped that a special law on the protection of personal information will be introduced as soon as possible.
At the same time, the illegal collection and use of personal information behavior to increase the punishment. The introduction of punitive damages system to increase the illegal collection and use of consumer personal information illegal cost. In terms of judicial protection, 30 consumer rights unit initiative to further simplify the judicial process, the protection of personal information in civil litigation to introduce the reversal of the burden of proof system
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