PDCA management method
The PDCA cycle is proposed by the American statistician Dr. Deming, which reflects the law of quality management activities.P (Plan) means plan; D (Do) means execution; C (Check) means check; A (Action) means processing.PDCA cycle is an important method to improve product quality and business management, and it is the basic way of running the quality assurance system. Characteristics of PDCA cycle PDCA shows four stages of quality management activities, each stage is divided into several steps. In the planning stage, it is necessary to find out the user's requirements for product quality through market survey, user visit, etc., and determine the quality policy, quality objectives and quality plan. It includes four steps: investigation of the current situation, analysis of the causes, determination of the key factors and the development of the plan. In the implementation stage, to implement the content of the previous stage, such as product design, trial production, testing according to quality standards, which includes personnel training before the implementation of the plan. It has only one step: executing the plan. In the checking phase, the main purpose is to check the implementation during or after the implementation of the plan to see if it meets the expected results of the plan. This stage also has only one step: checking the results. In the processing stage, the main purpose is to take appropriate measures based on the results of the inspection. The achievements are consolidated, the successes are standardized by incorporating them into the criteria as much as possible, and the remaining problems are transferred to the next PDCA cycle to be solved. It consists of two steps: consolidation measures and the next step of the intention. PDCA cycle of four stages of each step 1. PDCA cycle must be carried out in order, it relies on the power of the organization to promote, like a wheel to roll forward, week after week, and constantly cycle. 2. Each section of the enterprise, workshop, section, group, until the work of the individual, there is a PDCA cycle, so that layer by layer to solve the problem, and a big ring sets a small ring, a big ring sets a small ring. And the big ring set small ring, a ring buckle a ring, small environmental protection ring, promote the big cycle. Here, the relationship between the big ring and the small ring is mainly connected through the quality program indicators, the upper level of the management cycle is the next level of the management cycle according to the next level of the management cycle and the next level of the management cycle is the upper level of the management cycle of the component parts and specific guarantees. Through the continuous rotation of each small cycle, it promotes the upper level cycle and even the whole enterprise cycle to keep rotating. Through all aspects of the cycle, the enterprise work organically organized, into the enterprise quality assurance system, to achieve the overall intended quality objectives. Therefore, the rotation of the PDCA cycle, not a person's strength, but the power of the organization, the power of the collective, the whole enterprise is the result of all workers to promote the results of the whole enterprise. 3. every through a PDCA cycle, should be summarized, put forward new goals, and then the second PDCA cycle, so that the wheel of quality management rolls forward. pdca every cycle, the level of quality and management level is improved step by step. PDCA cycle is not only a scientific summary of the law of quality management activities, is to carry out quality management activities of scientific procedures, but also a scientific management of the work method. It can also play an important role in the quality management activities outside the PDCA management method in marketing in the use of PDCA cycle of marketing management, there have been some outstanding enterprises in the forefront. Haier Group purely PDCA management method to implement the planning, organization and control of sales tasks. At the end of each year, the group business flow, the product headquarters according to the completion of this year's sales, combined with the development trend of each product and competitor analysis and other information, the development of the next year's sales plan, and then this plan is broken down to the country's 11 sales divisions. The Director of the Sales Division will break down the sales plan to each of the industrial and trading companies under his/her supervision based on the completion of the previous year's sales and analysis of the market situation, and other information. The general manager of the industrial and trade companies will decompose the task to the regional managers, they will be tasked to the regional representatives, the regional representatives will decompose their own sales tasks to the marketing network under their jurisdiction. At the same time, Haier also from the latitude of time to decomposition: annual plan is broken down to monthly, monthly plan is broken down to daily. In this way, each manager at the management level can supervise the daily work of his subordinates and implement corrective actions in time to ultimately control each specific network. Haier Group in the development of new products, new products on the market and so on all follow. This practice can ensure that "everyone is in charge of everything, everything is under the control of someone", to avoid a management vacuum.PDCA management method used in the daily management of affairs, the formation of a unique Haier characteristics of the OEC daily clear system. Each person is in the corresponding position, each position has different responsibilities, and the allocation of the corresponding indicators, employee incentives directly linked to the indicators. Indicators can be divided into main indicators and auxiliary indicators, as well as temporary task indicators. Each person in the evening of the day to analyze the completion of the day's tasks, and find out the reasons for the gap and corrective measures to improve the quality of work in the future, thus constituting a continuous improvement process. After doing the summary of the day, the employee will make plans for tomorrow's work, and then submit the OEC day list to the supervisor, who will review and control and evaluate and motivate the subordinate's work of the day.The main concept of the OEC management method, according to Haier, is to "adhere to the two principles, maximize the treatment of the two kinds of people," i.e., adhere to the closed-loop principle, adhere to the principle of optimization, and adhere to the principle of optimization. Closed-loop principle, adhere to the principle of optimization, the maximum care for the life of employees, the maximum to meet the needs of users. The so-called closed-loop principle means that everything must follow the PDCA cycle and spiral upward. The so-called optimization principle, refers to according to the wooden barrel theory, find out the weak items, timely rectification, improve the whole system. In the operation of an enterprise, there must be many links, as long as the constraints on the economic efficiency of enterprises to improve a key link, the primary contradiction is resolved, the other contradictions can be solved. Zhang Ruimin said, Haier production line every day to be out of the large and small tens of thousands of home appliances, we can not consider how to deal with the problem, but the pursuit of no problem. OEC management method of the quality of the law of reciprocal change as the basic idea, adhere to the day-to-day, the accumulation of sand into a tower, so that the staff quality, corporate quality and management level of the improvement of the work of the daily work through the accumulation of progress in the management of the elements of productivity to achieve a reasonable optimization of the combination and operation of the factors of production. The combination and operation of the elements of productivity to achieve a reasonable state of optimization, without increasing the input can make the reality of productivity to get as big as possible to improve, so that the management received twice the result with half the effort. Shanghai General Motors has successfully applied this method to its own distribution system, greatly improving dealer services. In its nearly 100 dealers, Shanghai General Motors pursues the policy of doing a PDCA improvement plan for dealers whose business performance is not good, who are unable to fulfill the requirements of Shanghai General Motors, who are unable to develop the market effectively, or who are not able to operate in accordance with the concepts and norms of Shanghai General Motors in terms of after-sales service. After the completion of this planned four-part series, the dealer's entire marketing management should be followed into a virtuous cycle of the track. If it still does not work, the dealer will be eliminated. As can be seen from the above, the core of the PDCA management method is through continuous improvement, so that the enterprise's affairs in the state of effective control to the predetermined goals.