Indeed, whether it is putting a mask on a car or sending insurance to users, it is stock thinking. I expect to pay more and consumers will like me more. As everyone knows, this is the same as boys chasing girls. They are always thinking about what gifts to give, and there is a high probability that the tragedy will end.
There is also a story circulating among Tesla users: Musk supplements Tesla cars with the advanced technology of making rockets, launches rockets with the money earned by Tesla cars, and explores black technology, virtuous circle and powerful electric cars. Musk's space exploration technology company rockets can still be recycled.
In fact, anyone who knows a little about cars, Musk, or reading financial reports knows that this is an illogical fallacy, but people are willing to believe that because of the intimacy between Hollywood and Silicon Valley, from Musk to Iron Man, and then from Marvel Universe to Tesla, a beautiful vision has been built. Luxury brands are like boys who know life and art, giving people a better imagination. It doesn't matter whether this imagination is true or not.
When it comes to the topic of masks, although some car companies are at the forefront, some car companies have won full applause. "Wuling produces what people need." Wuling automobile built its own mask production machine, and the number of masks ranged from zero to 654.38+0.8 million in seven days, 76 hours. After the mask machine is put into production, SAIC-GM-Wuling can complete the new production line 1 piece every day, and it is planned to complete the production line1piece by the end of February. Masks produced by Wuling are given to frontline soldiers free of charge, and masks are distributed to suppliers.
There is a very good saying in the WeChat article of SAIC-GM-Wuling: "In times of crisis, the company will not forget every brother who fought ... Although the company is an automobile company, Wuling masks were born at this time. It is not a commercial product, we just give it away. " How can you stop crying after reading it?
Guangzhou Automobile also built its own mask production line, and sent technical experts to support the mask factory, and applied the "Guangzhou Automobile Production Mode" accumulated by horizontal car-making experience to N95 mask production, digging up 16 topics with low qualified rate, and improving the productivity efficiency 16.7% in a short time. On February 10, the rhythm of the main equipment and finished equipment of the mask factory reached the same level, which solved the problem of material blockage and improved the production rhythm by 24%.
Li, general manager of Dongfeng Kia Motors Co., Ltd. said that a mask production line with a daily output of 654.38 million is under construction, and the masks produced will be supplied to suppliers, employees, dealers and customers.
Founded in 2006, BYD's Ninth Branch can OEM, R&D and manufacture mobile phones, computers and auto parts, and also has medical device system certification. At present, it also turns to the production of masks and disinfectants. The production capacity of masks is expected to reach 5 million/day, and the production capacity of disinfectant is 50,000 bottles/day. Some car owners have changed their masks in BYD integral mall.
For automobile companies, it is really not difficult to produce masks. First of all, if you have been to an automobile factory, you will know that automobile enterprises occupy a large area and have a large workshop capacity.
Moreover, it takes two weeks to master the technology and technology of mask equipment, and the engineers of Guangzhou Auto Parts Technology Center have mastered it in a few hours. Automobile enterprises include the most advanced R&D, manufacturing, management and quality inspection personnel in industrial production. Now the main engine factory can't get in without the 985 diploma.
Then look at the materials. The first and last layers of sound-absorbing cotton for automobiles are polypropylene nonwovens, which belong to polypropylene melt-blown nonwovens in essence. The materials of N95 mask and medical protective mask also belong to polypropylene nonwovens.
Finally, money is not a problem. The market price of N95 automatic cup-shaped mask forming machine is 300,000-350,000 yuan, and a set of equipment for producing ordinary medical masks is 1.5-0.2 million yuan.
Masks are not difficult to be true. What is difficult is the change of thinking. Masks are just needed, which instantly brings the relationship between automobile companies and consumers closer. It's a timely help, much better than icing on the cake insurance and N99 filter. More importantly, there is no profit or even loss in the production of masks, but the value recognition that can be conveyed cannot be measured by money.
Why do car companies make public opinion unpopular? One of them is quick success and instant benefit, only sales volume theory. Even now, I still think about how to find differentiated products and sell more cars in different ways. For a long time, consumers think it is leek, and enterprises are eager to try.
It's not that consumers buy at low prices and high profits. Haven't you noticed that the price of Huawei's mobile phones is rising and the sales volume is getting bigger and bigger? Taking Shuidi Automobile Editorial Department as an example, the proportion of Huawei mobile phones is rising rapidly. After the Spring Festival, two editors changed Mate30PRO. Do you think it is cheap? But not at all. The key is that Huawei has established a value identity with consumers. Supporting Huawei means supporting national industries, which is our own business.
On the other hand, in the automobile industry, L2' s autonomous driving is rampant. Do consumers really recognize it? Everyone thought that Honda's VTEC, Toyota's hybrid and Tesla's autonomous driving were all real technologies, and you were all fake.
It is expected that automobile enterprises in China will increase their emotional connection with consumers through masks. I also hope that China car companies can establish their own brand value and come up with real technology, just like the DAS dual-axle steering system of Mercedes-Benz F 1 Team, which surprised everyone. Whether 202 1 can appear in F 1 stadium or not, this technology will be delegated to AMG, which will gain a large number of fans.
How can you say that you have no clothes and you have the same robe as your son? It's time for China Automobile to face up to users' needs and establish a sense of value with consumers. In other words, we missed the two most idle months of China people, and we should not be remembered by the general public after the epidemic. This is the sadness of autobots at the moment!
Text/Cui Jianwei
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.