Jinhuo Macro Jinhuo Group, an aircraft carrier in the beauty industry. From the beginning of the establishment of the enterprise in 1983, under the leadership of the chairman of the board of directors, Mr. Du Navy, in line with the "never successful, always the starting point" of the corporate philosophy, and steadily build the enterprise into a collection of scientific research, production, sales, training, service as one of the multi-dimensional composite strength of the enterprise. Ltd., Shanghai Tianyan Cosmetics Co., Ltd., Shanghai Haitao Enterprise Management Consulting Co., Ltd., Inner Mongolia Jingmao Cosmetics Co., Ltd., Inner Mongolia Hailan Cosmetics Co., Ltd., DEFNIR Five Elements of Health International Beauty Business Organization, and Shimei Shige Seven Chakras of Energy Beauty and Health Museum (formerly known as the Corner), and so on. It has more than thirty holding companies, more than 3,000 professional beauty chain stores, and more than 20,000 full-time beauticians in the country, forming an advantageous network of resources.
Twenty-seven years, Jinhuo Group adhering to its own deep precipitation in the industry, created a set of mature, molded and successful business templates in the country to create a chain of more than 3,000 stores to expand the myth of the industry! Deservedly become an aircraft carrier in the beauty and cosmetics industry!
Twenty-seven years, invested 140 million yuan in the Shanghai Qingpu Industrial Park built a world-class R & D, production equipment, Shanghai Biyulan production base. Covering an area of more than 30,000 square meters, it has top international equipment and has passed the international highest quality standard ISO9001 certification for large-scale production.
Golden Flame Chronicles
lCasting the golden key to nurture the golden flame
In 1983, the Golden Flame Trading Company was established in Hohhot, which was the beginning of the Golden Flame.
1989, only 26 years old, chairman of the board of directors of the Du Navy set up the Golden Fire Industrial (Group) Co., Ltd., the agent of the management of special products and health care products; ten years later
1999, the miracle of the Golden Fire Group agent of the Hongmao medicinal wine is not only marketed at home and abroad, but also climbed to the top of the annual sales of one billion industry myths, the chairman of the board of directors of the Du Navy is also well-deserved to be The wind vane of the health care industry! For the Jinhuo Group's future development in a big step laid a deep financial foundation, but also cast the group up and down to meet the difficulties, bold and fearless human spirit!
l stepped into the golden temple to witness the prairie fire
1999, the group entered the field of beauty and cosmetics.
In January 2000, the Golden Fire Group invested 20 million dollars in the busiest commercial area in Beijing to buy the whole floor of the office building of Beijing Merchants Tower.
In 2002, the group invested 140 million yuan in Shanghai to build Biyulan Cosmetics Co., Ltd, Biyulan is the meaning of "beautiful field", which is the most advanced garden-style cosmetic production base, covering an area of more than 30,000 square meters, under the nine departments, and at the same time, from the United States, Japan, the introduction of the world's first-class production equipment At the same time, we have introduced world-class production equipment from the United States and Japan, introduced high-quality cosmetic raw materials from France, the United States and other places, configured six modern production lines, with a designed annual production capacity of 20 million bottles/branches, with an annual production value of up to 3 billion yuan, the Group and a number of international R & D organizations, over a period of more than three years, have launched more than 500 independent intellectual property rights of professional beauty products, and has obtained ISO-9001 quality system certification certificate. The quality system of Jinhuo has reached the international standard by obtaining ISO-9001 quality system certification!
In 2006, the company began to make great strides in the construction of multi-brand road. After years of cultivation, has expanded the chain of more than 3,000 stores, the formation of sales performance of more than 700 million yuan, VIP members of 800,000, more than 20,000 front-line staff, more than 600 lecturers, management team of more than 300 people of the huge system, Jinhuo is known as the industry colleagues, "the real store output experts.
In 2010, the group invested heavily into the field of daily life, gold fire group and the world-renowned cosmetic advertising company France Publicis to join forces, *** with the creation of the group's strong daily life brand Shimei Shige's stunning launch.
l Thinking of the golden harvest vision in full swing
2010, Du Navy, chairman of the Board of Directors and put forward the exciting "6091" project.
Biography of the Chairman
Du Navy, originating from Hebei Province, member of the Eighth and Ninth Committee of the Chinese People's Political Consultative Conference of Inner Mongolia, Vice President of the National Federation of Industry and Commerce Beauty and Cosmetics Chamber of Commerce, Vice President of the Inner Mongolia Autonomous Region Entrepreneurs Association, Vice President of the Young Entrepreneurs Association of the Inner Mongolia Autonomous Region, Executive Director of the Inner Mongolia Society for Promotion of the Guangcai Project, Standing Committee of the Federation of Industry and Commerce of the City of Hohhot, Vice President, member of the International Association of Public **** Relations.
l In March 2010, he set up the "Golden Fire Love Foundation" to help the disadvantaged groups in the society.
l In 2009, the Group entered the beauty and cosmetic daily line. After a long period of preparation, Shimei Segal daily line has made a grand debut in 2010, opened the Group's "two lines a day" of the prelude to the development of the road.
l In March 2009, the Secretary of the Municipal Party Committee of Hulunbeier and his party, as well as the General Manager of Shanghai Jinjiang Group and the Secretary of the Party Committee of Chengkai Group, and other ***11 people visited Shanghai Biwellan Base and gave it a high appraisal.
l In December 2008, Mr. Du Navy was awarded "2008 Top Ten People of Beauty Industry".
l In September 2008, Sime Darby Segal was awarded the most popular brand award of domestic beauty salon line again.
l In May 2008, the group donated 1 million dollars to the earthquake-stricken areas in Sichuan, and over the past 20 years, the group has donated more than 5 million dollars to the public welfare.
l 2007, won the "Chinese beauty industry women's economic leader" award.
l In August 2007, the Group set up a 35 million "Winning in Jinhuo" entrepreneurial fund to provide an entrepreneurial platform for Jinhuo's employees who want to start their own business.
l In August 2007, Jinhuo implemented the strategy of international cooperation, and Mr. Du Navy, the chairman of Jinhuo Group, and his team visited Shuntenkan Momoya, a century-old enterprise in Japan.
l In April 2007, the brand of Shimei Shige was popular in the world's third largest beauty expo and won the "Most Popular Brand Award".
l In January 2006, Jinhuo took the first step of international cooperation strategy, the Group introduced the core raw materials from France - essential oil π/4 elements, the grand launch of the Daphne series of products, the formation of Daphne international beauty chain business organizations.
l In December 2005, Shanghai Biyulan Daily Chemical Co., Ltd. passed the ISO9000 quality management system certification of Swiss SGS International Certification Organization for the first time with excellent results.
l In March 2002, the group invested 140 million RMB to build a production base of Shanghai Biulan Cosmetics, and by the end of the same year, the national chain stores of Mingjiao Women's Skin Care & Body Care Center had reached 2,800, with an annual sales of 600 million, which is regarded as "the real expert of whole store output" in the same industry.
l 1995, became the "Hongmao medicinal wine" national general agent, 1995-1999, Hongmao medicinal wine product sales ranked among the top ten national drug-based health care products, and has been awarded "China's top eight special brand of honor sales commodities It has also been honored with many awards such as "China's top eight brands of honor-selling commodities" and "Gold Medal of China Medical and Health Care Products Expo".
l In 1983, Mr. Du Navy plunged into the business world and started his own business. At the beginning of its establishment, Jinhuo was just a small trading company with a registered capital of only 60,000 yuan and only six employees.
Corporate qualifications
2008 China's top ten beauty and body care chain organizations
2008 Top 100 Beauty Salon Line Enterprises
2008 China's most popular brand award for beauty salons
2007 China's most popular brand award for beauty salons
2007 The group's internal publication, "Jinhuo Newspaper," was awarded the "Excellent Cosmetic Enterprise Publication" honorary title.
2007 Vice President Unit of Beauty and Cosmetics Chamber of Commerce of All-China Federation of Industry and Commerce
2008 China Red Cross Humanitarian Service Award
l Donation of RMB 1,533,000 by Jinhuo Group to flood-affected areas in October 1998;
l Donation of RMB 600,000 for the improvement of local towns and cities' transportation facilities
l Sponsorship of RMB 100,000 to the public security criminal investigation Sponsor 100,000 yuan to the work of public security criminal investigation
l Donate more than 800,000 yuan to the poor mountainous areas
l Build two hope elementary school in Liangcheng County, Inner Mongolia, an old revolutionary area
l Donate more than 300,000 yuan to the earthquake-stricken areas
l Carry out the large-scale expert consulting and voluntary medical activities for the love and care
Enterprise culture
Connotation: enterprise culture is the The soul of the enterprise, the spirit of the enterprise. There is no culture in the enterprise as there is no soul in the human being. Corporate culture is divided into three levels: the surface is the material culture, the middle layer is the behavioral system culture, the core layer is the spiritual culture, the three levels are indispensable.
Significance: an excellent enterprise will certainly give birth to an excellent corporate culture, excellent corporate culture is the continuation of the life of an excellent enterprise.
Philosophy
Philosophy: There is no success, but always a starting point.
Companion: through thick and thin, do their duty, group efforts, **** create a brand.
Objective: to go all out to realize the summit plan, create a hundred years of enterprise, to create a strong brand.
Mission: to lead the industry's fashion trends, social responsibility.
Values: the perfect combination of corporate and personal interests.
Spirit: the pursuit of excellence, makeup life.
Learning concept: read books, worship teachers, and save ourselves.
Crisis view: always trembling, always walking on thin ice.
Management
Team view: there is no perfect individual, only the perfect team, unity is strength.
Attitude: no excuses, only find ways to take the initiative to do things, the courage to take responsibility.
Quality concept: personality, quality, brand.
Efficiency concept: manage energy, improve efficiency.
Leadership concept: work with me, learn from me, supervise me, success or failure in the leadership.
Management mode: system first, details first, speed first.
Ideology: No problem is the biggest problem.
Service concept: the cause of constant, sincere for true feelings.
Achievement concept: things no matter how big or small, to do the best.
Three questions a day: Is the goal set? Is the method right? Did I do it?
Talent
Talent view: no matter what, work in the high and low.
"Six" principle: with a sense of responsibility, with a sense of enterprise, with a loving person, with a loyal attitude, with the implementation of people, with a high degree of professionalism.
"Ten don't" principle: do not do without merit, do not do quick success, do not do not think of progress, do not do not want to learn, do not do not innovate, do not do not seek efficiency, do not do not do what they say, do not do to put the blame on people, do not do the people who betray their trust, and do not do to undermine the unity of the people.
The song of gold fire
Golden fire has the elegance of golden fire, golden fire has the temperament of golden fire, we have ten thousand feelings in the heart of the people of the golden fire; golden fire people have the love and affection of the people of the golden fire, the people of the golden fire have the light and color of the people of the golden fire, look at the golden fire on the flag, how many people of the golden fire of the pain and fatigue. There will never be any success, and it will always be the starting point, the glory of gold, the intensity of fire, and the love of the sea. Jinhuo, you have the power of gratitude, Jinhuo, you have the same feelings as the sea. Jinhuo, you are like the eagle with wings, Jinhuo, you are the sea I aspire to, Jinhuo, you come from the ordinary, Jinhuo, you are the stage of our success.