ATMEL focuses on the high-growth electronic equipment market, such as communication, computing, consumer products, security products, automotive electronics and industrial applications. In the field of communication, ATMEL can provide a series of complex components and chip sets for wireless voice and data communication from the FLASH memory of mobile phones. The growing family of baseband controllers and RF components are aimed at traditional markets and emerging markets, such as WLAN and Bluetooth, and high-bandwidth wireless interconnection technology that is rapidly accepted by networks and consumer products.
according to the forecast, with the evolution of mobile phone technology from 2.5G to 3G, a multi-billion mobile phone market based on UMTS, which covers Europe, USA and Asia, will emerge. ATMEL can provide RF components, baseband processors and nonvolatile memory based on SiGe technology for this market.
as the founder of nonvolatile memory technology, ATMEL will continue to integrate this core capability into complex products serving computing and consumer products (such as PCs, storage products, DVDs, entertainment platforms, games and toys). In addition to establishing cooperative relations with emerging electronic equipment manufacturers, ATMEL's high-density memory products, microcontrollers and ASIC can also be applied to industrial control, military equipment, image processing and automotive equipment.
the security of electronic application has always been the main problem in the development of computing and communication equipment. ATMEL has a series of products in this field, including secure microcontrollers and secure memories, as well as contactless products and biosensors. For example, the company's smart card and smart card reader chip (ISO7816) are aimed at the European market, as well as the rapidly developing condom use in the United States and Asia. Smart card technology can be applied to credit card, driver's license, ID card, medical certificate, mobile communication, TV set-top box, e-commerce and other related applications that require data security.
other emerging applications include power management. Due to more and more supported features, all handheld devices need power management to improve their service life. Color screen mobile phones consume a lot of power. Therefore, there must be a complicated power management to obtain an acceptable battery life. ATMEL has provided customized power management IC for many industry leaders, and developed a series of power management ASSP to serve this fast-growing market.
Distributor in China
Atmel has signed a distribution agreement with Ketong Group, the largest distributor of IC components in China and a company listed on NASDAQ (code: COGO), and is authorized to be its distributor in China. Process technology
ATMEL is a pioneer in SiGe, CMOS and BiCMOS process development, and has obtained many product innovations. At present, the mainstream of IC production is .18um process. As part of its commitment to advanced technology, ATMEL is moving its production process to .13um. SiGe and SiGE BiCMOS processes are very suitable for wireless technology, and can produce system-level IC mixed with RF, analog functions and digital modules. .8um BCDIII technology is ATMEL's BCDMOS technology with high pressure resistance, which can be used in harsh environment, such as automobile industry control.
as an IDM (integrated equipment manufacturer) with a manufacturing plant and process development engineers, ATMEL can optimize process parameters to meet the precise requirements of products. This is especially important for the production of analog circuits and RF circuits. The close support of process development engineers to product design engineers can ensure that production, testing and output problems can be expected and solved quickly when there are problems. Many processes can also be provided to customers by OEM. Quality assurance
ATMEL has a clear commitment to quality at all levels. All ATMEL sites have passed ISO 91 certification, most of them have passed QS 9 certification, and some of them have also passed ISO 141 certification for environmental protection. All ATMEL operations are controlled by detailed internal quality specifications, which are reviewed and updated regularly. Its purpose is to make continuous improvement and improve the overall satisfaction of customers.
ATMEL's quality team cooperates with customers to conduct quality audits to ensure that ATMEL meets customer's quality requirements. The experience gained from the customer's project will be fed back to the next product production. ATMEL's method of keeping products and technologies updated is the cooperation of research and development that has been implemented. R&D projects are carried out in cooperation with major customers and universities, so as to obtain advanced functional modules and technological improvements.
professional design ability and IP
ATMEL has 4 design centers around the world, focusing on product development, engineering support and deep application development respectively. In order to develop complex SoC products, ATMEL has set up an advanced platform-based design process, and a large number of simulation platforms are used for software and hardware experience verification before the film is cast. This method greatly reduces the design cycle and eliminates many mistakes.
in order to support these high value-added products, ATMEL has established a rich IP library. The library includes advanced RISC microcontroller and peripherals, DSP core, embedded memory, industrial standard interface, high-precision and high-speed analog converter, RF circuit and power management macro unit. IP reuse among ASIC, ASSP and standard products can reduce development time and cost, and improve the possibility of silicon chip success at one time. Product line
ATMEL's products include general nonvolatile memory and microcontroller, programmable logic and ASIC for a specific application of a customer, and ASSP (standard product for specific application). These ASSP include RF chips for wireless communication, security IC for smart cards, sensors for biometric identification, and image processing devices. The development of all these products is based on independently confirmed and reusable IP libraries, thus minimizing the development time. ATMEL is committed to providing integrated circuit products, development tools, third-party software and customer training for today's electronic system design engineers, thus helping customers shorten the development cycle and provide competitive advantages.
ATMEL focuses on SoC solutions. This highly integrated single-chip solution can integrate as many functions as possible that end users need. If the single chip scheme is not feasible or economical, two or more ICs (such as a microcontroller and a nonvolatile memory) can be stacked together to reduce the physical size. ATMEL's goal is to integrate all necessary modules into a SoC scheme, so as to obtain the smallest system size, the smallest power consumption and the lowest price. Product introduction
Non-volatile memory
ATMEL is the pioneer of non-volatile memory NVM (data remains without loss when power is off). Non-volatile characteristics make these memories very suitable for small portable products and battery-powered devices, because they do not need power-consuming rotating disks or CDROM. ATMEL has a broad NVM product line: EEPROM, which updates one word at a time and is suitable for data storage; High-density FLASH memory, which updates one memory block at a time, is suitable for storing programs or large data objects like graphics. In addition, ATMEL also provides various configurations and interfaces to meet the exact needs of various applications. ATMEL is the world leader in serial and parallel FLASH memory, and its products can meet the needs of program and data storage in computing, automobile, telecommunications, consumer products and military application markets.
another innovative product line of atmel is dataFLASH (r), which combines the advantages of flash and EEPROM. It uses the on-chip RAM as cache, and realizes the special function of reading/writing one bit at a time. And all these can be done with only a few connections. In addition, ATMEL continues to produce EPROM to meet the needs of previous projects. Microcontroller
AVR? Is an 8-bit RISC microcontroller, which is many times faster than the traditional CISC structure in terms of instruction and data throughput. AVR has a wealth of on-chip analog and digital peripherals, as well as programmable EEPROM and FLASH memory in the system. So that the flexibility is greatly improved, the bottleneck of accessing external memory is eliminated, and the security of programs and data is improved. The product line extends from tinyAVR(tm)(1K on-chip program FLASH) to megaAVR(tm)(128K on-chip program FLASH).
ATMEL provides a 32-bit microcontroller based on ARM(r) for applications that require high processing power and keep power consumption as low as possible. This series provides a variety of different memory capacities and on-chip functions to meet the needs of various high-performance applications. For those applications that require extremely high data bandwidth, we can consider 64-bit MIPS(r) products or 128-bit mAgic VLIW signal processor core.
ATMEL has a wide range of microcontrollers based on 8C51 structure, including online programmable FLASH version, OTP version and ROM version. At the same time, it also provides advanced on-chip peripheral functions, such as CAN bus controller, USB controller, MP3 decoder and smart card interface. ATMEL can also provide highly reliable military and space application microcontrollers based on Motorola PowerPC(r) structure.
programmable logic and programmable system-level integration
ATMEL's programmable logic products have been extended from simple PLD to high-density FPGA. Using advanced design tools, system designers can customize logic modules to meet the data processing requirements. Its advantage is that it can bring products to market as soon as possible and keep the development cost as low as possible.
FPSLIC(tm) is a revolutionary product of ATMEL, which organically combines the processing power of microcontroller with the flexibility of FPGA: AVR core, peripherals, SRAM program memory and FPGA module. The variant of its security is to combine FPSLIC with EEPROM (application and configuration code of storage system), thus reducing the size of PCB and ensuring the security of user IP. The development tool of this product line is System Designer(tm). It includes mutual verification tools to realize the simultaneous development of software and hardware. ASICs
ATMEL's ASIC product line covers gate array/embedded array, CBIC and pure customized products. They are aimed at medium and large quantity end products that need the best performance, the lowest power consumption and the lowest price.
ATMEL's ASIC is a SoC scheme, which integrates microcontroller and peripherals, DSP, memory module, standard interface (USB, Ethernet, PCI, Bluetooth, CAN bus, etc.), specific application logic circuit, power management unit and analog function into a single chip with millions of transistors. Because these ASIC designs are based on standard microprocessors or ASSP and realize the reuse of IP, the design cycle is greatly shortened. ATMEL is one of the few semiconductor manufacturers that can integrate high-performance and high-precision analog modules (especially ADC and DAC) into digital ASIC. In addition, ATMEL can also provide a series of anti-radiation ASIC products for space applications. Security IC
ATMEL's leading security IC mainly serves the smart card market and embedded condoms. These chips integrate an 8-bit or 32-bit microprocessor that can prevent external tampering with FLASH memory or ROM into a silicon chip. FLASH-based products have the advantages of flexibility and quick time to market, while ROM products are suitable for products with stable performance to ensure the price advantage of products. ATMEL's confidential IC includes contact interface conforming to ISO7816 standard and dual-interface contactless products conforming to ISO14443 B standard and USB standard. These products have passed the highest safety certification in the industry, such as ITSEC E3, Common Criteria EAL4+ and Level 3 accreditation of Visa(r) International. Other products suitable for security terminals are biosensors, and the first one is the industry-leading FingerChip(tm) dynamic fingerprint sensor. ATMEL's patented sliding biosensor is an ideal choice for access control and condoms, especially for mobile and low-power products that require small volume, whether it is commercial products or consumer products.
ASSP- a specific standard product
ATMEL's ASSP is mainly aimed at multimedia and communication products. The product line includes wireless and wired network products, voice, video and digital camera processors, digital TV decoders, and a comprehensive sound product line marked with Dream(tm). Related IC includes VoIP processor, complete DVD control chipset, GPS receiver and a series of broadband data conversion IC. Other ASSP products include USB products for PC connection, power management products, automotive application products and industrial control products. RF products
RF products are supplements to many other data processing devices. ATMEL can provide RF front-end products conforming to 82.11 WLAN specifications and bluetooth profile, as well as single-chip controllers embedded with ARM microprocessors. In addition, RF chips for GSM, GPS, CDMA and DECT cordless phones have also been mass-produced or are being designed.
the rapidly developing security system needs a series of RFID and access control IC. ATMEL's SmartRF product line, including micro-transmitters and micro-repeaters, is aimed at low-cost, battery-powered wireless data communication applications. Automotive RF products include door control and remote control devices. Many of ATMEL's RF products are based on industry-leading SiGe and SiGe BiCMOS processes. This makes the carrier frequency of these products reach GHz, and the price is close to the standard CMOS IC. Imaging IC
ATMEL's imaging and sensing products include CCD, COMS camera sensors and processors, and the market covers entry-level products to high-resolution products in professional, medical and military fields. In addition to the complex image processor and industrial-grade camera sensor, ATMEL also has a large number of IC related to the latest technology of image processing that can be integrated into a complete digital camera module. Sales distribution
ATMEL's products are widely used in the world.