1. Different risks
1. Since the prerequisite for joining direct selling is to become an agent of a certain brand, dealers have to spend a certain amount of financial resources to purchase products. For many direct selling companies, the greater the investment, the higher the level obtained, so dealers need to bear certain risks.
2. Distribution is different. WeChat merchants who join the distribution platform do not need any investment. Everyone can register for free, so there is no loss. The worst result is that the goods are not sold. Go out and make no money.
2. The energy and price paid are different
1. The main position of direct selling is offline, so direct selling practitioners generally need to travel everywhere, going back and forth between cities, which is not only It requires a lot of manpower and is also relatively expensive.
2. The distribution platform is different when doing micro business, because there is no need to purchase and ship goods, and all operations can be completed on the mobile phone. Compared with direct sales, micro-distribution requires less time and effort, and the cost is also very low.
3. Different thresholds
1. If you want to join direct selling, you must purchase a certain amount of products to become a member of the corresponding level, thereby obtaining a certain agent qualification, so participate in direct selling. There is a certain threshold.
2. As for distribution platform micro-business, you only need to register for free on the ready-made platform, and you can become a member unconditionally and obtain agent qualifications. Therefore, there is simply no threshold for distribution platform micro-business.
The above content refers to Baidu Encyclopedia-Distribution, Baidu Encyclopedia-Direct Selling