The opening ceremony party will draw on the 2004 "same song" into Qingdao's mode of operation, again "hand in hand" CCTV. At present, the organizers are working with CCTV's "Chinese Love", "Joy of China" and other sections of the group to contact, and strive to create the "opening ceremony".
In addition to the opening ceremony of the large-scale variety show and the sea romantic wedding ceremony and other major plates, the festival has also carefully prepared the sea fishing competition, science and technology display, the 15th Qingdao (Shinan) Sea Love Tourism Festival, the Olympic star competition and other thematic activities.
Qingdao Turnip Festival
Time: 9th to 15th day of the first month of the lunar calendar
Place: Children's Park, Contemporary Plaza
Main activities: opening ceremony, turnip art carving contest, folk crafts production contest, Lantern Festival, closing ceremony, and so on.
Qingdao radish will opening ceremony and radish art carving competition in the sound of gongs and drums kicked off, a variety of radish carving works of art colorful, attracted visitors to stop to watch, linger.
It is understood that the organizers of the week-long turnip will arrange a variety of forms of cultural and economic and trade activities, some of the technical school chef class students came to the scene, show their culinary skills, some of the hotel managers said on the spot to recruit their new staff, turnip will play the role of a job fair.
During the turnip fair, there will also be a folk crafts production contest, children, the elderly special cultural activities and a variety of calligraphy, painting and photography contest.
The Oktoberfest originated in Germany as a grand celebration of the wedding of Prince Ludwig of Bavaria and Princess Hils of Saxony in October 1810. Since then, Oktoberfest has been preserved as a traditional folk festival in Bavaria. Since then the public has continued this enthusiasm, organizing the event year after year.
The world's three most prestigious beer festivals are the London Oktoberfest in England, the Denver Oktoberfest in the U.S., and the Munich Oktoberfest in Germany, which are household names abroad, and have been hailed by European and American beer experts as a carnival to which every beer enthusiast should go at least once.
Beer festivals around the world
China International Beer Festival, which opens on the last Thursday of July every year and lasts for 12 days
July 16-30 Harbin Oktoberfest, the hometown of Chinese beer
August 1-5 Great Britain Oktoberfest
The festival is held in the city of Harbin. p>August 12 ~ 27 Qingdao Oktoberfest
September 16 ~ October 1 Munich Oktoberfest
September 28 ~ 30, October 5 ~ 7 Stockholm Oktoberfest
Origin of Oktoberfest
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Origin of Oktoberfest originated in Germany, has been more than 100 years of history, and its origin is generally There are two sayings. One says that in 1810, Mavaria's Prince Luther married, held horse races, horse racing activities, after the end of the people drink beer to celebrate, this celebration is inherited, it became today's Oktoberfest. It is also said that local farmers drank beer to celebrate the harvest of barley and hops.
The official celebrations lasted five days after the 1810 marriage of the crowned Bavarian prince Ludwig and Princess Therese in October of that year. People gathered on the Great Lawn outside Munich to sing, dance, watch horse races and drink beer. Since then, this popular event has continued and is still celebrated today, with the third Saturday in September and the first Sunday in October becoming Oktoberfest. As of 2004, Oktoberfest has been held 170 times, except for interruptions due to war and cholera.
China's Oktoberfest
Since China has had beer, the Chinese have known Munich. There are even beer ads that say just that: very German, very German!
China's Oktoberfest began in Qingdao in 1991, and has been held 16 times this year; the Dalian "China International Beer Festival" has been held 8 times; Harbin Oktoberfest has been held 4 times, and the rest of the Yanjing Oktoberfest, Xi'an Oktoberfest, Tianjin Oktoberfest, and so on, all blossomed, and a hundred schools of thought contended. Domestic beer festivals are held in July and August, this season belongs to the summer, the peak season for beer sales, so everyone has to compete to show their faces frequently, the content of the various beer festivals in a variety of forms.
Denver Oktoberfest
The United States as a multi-ethnic country, came to the United States of America's German immigrants, naturally, also brought the tradition of Oktoberfest to the Americas, after all the other ethnic groups, but also have to use this as an excuse to participate in this traditional German festival, a big drink of beer. Three-day day passes range from $30 to $50 depending on the event, and the purchase of a three-day pass costs $145, a savings of $20 over a single day pass, and if you go to its official website and apply for a membership, you can also get an additional $20 discount on top of the $145 for a regular ticket.
British London Beer Festival
The British London Beer Festival began in 1978, and in 2005 it will again be held at the Olympia Exhibition Hall in west London. Britain is another big beer country besides Germany, and west London is the center of British beer, so now it has been described as "the world's biggest pub", where you will taste a wide variety of different flavors of beer, and even unique, such as spiced beer with heather, and flavored beer with honey and bananas. All drinks are made by small workshops using artisanal methods and are mostly produced in the UK. Single day tickets are split between ￡6, ￡7 and a pass is ￡17.50.
Customs of Oktoberfest
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October Oktoberfest in Munich is famous not only because it is the largest folk carnival in the world, but also because it has preserved the Bavarian folklore and customs intact. Beer is transported in magnificent carriages, drunk in huge beer tents, and enjoyed by Bavarian brass bands playing folk music and mesmerizing love songs. People in the Oktoberfest to taste delicious food at the same time, but also held a series of colorful entertainment activities, such as horse racing, shooting, juggling, a variety of amusement activities and theater performances, folk concerts and so on. People in the festival to add a festive and happy atmosphere at the same time, but also fully express their own national enthusiasm, bold, energetic character.
The first morning of the festival, from Bavaria, Germany, other states, as well as Austria, Switzerland, France, the parade gathered together, people dressed in bright and colorful national costumes and traditional costumes in the mayor of Munich and brewery bosses ride in the rich and colorful carriages led by the mighty and majestic flocked to the Delys meadow. At 12:00 noon, with a 12-gun salute, suddenly drums and music, colorful flags flying, the crowd was boisterous. After a short speech by the mayor, the first keg of beer was opened and the festival began with boisterous cheers. Fresh beer was served in large, one-eared glasses by traditionally costumed beer ladies to eager drinkers. Many Bavarians dressed in buckskin shorts, undershirts and other national costumes walk through the streets with beer mugs in their hands, shouting "cheers" to everyone.
The streets of Munich were decorated with colorful lights in early October, when the city was already slightly cooler. The festival square is lined with hundreds of tents of all sizes. There are hundreds of tents of all kinds and sizes, selling a wide range of goods. People sit back to back, drink, sing and dance to music, and even jump on tables to congratulate each other.
During the festival, beer is served until 10:30 p.m. each night, and at 10:45 p.m. the band plays popular music to urge people to leave. At this point, thousands of boozy tourists would protest in unison, with cleaning ladies having to turn chairs upside down on the tables, and security guards having to push those who refused to leave long enough toward the exits to force them to leave.
On weekdays, Germans give a prominent impression of being serious and rigorous in their work, obedient, disciplined and principled, but seem to lack humor and enthusiasm. However, at the Munich Oktoberfest, one can find another side of the Germans that is angry and enthusiastic. People from all over the world were particularly impressed by the Bavarians' dedication and pride in their own culture and traditions.
The festival, known as one of the world's largest, attracts more than 7 million visitors every year, who drink more than 6 million liters of beer! The Germans, who are known to be so unassuming, are actually quite hospitable. The 16-day Oktoberfest is held every year in a large tent with tens of thousands of seats on the Theresienplatz, providing visitors with beer and German food; outside the tent, rides such as a Ferris wheel are erected, and parades and folklore events in medieval costumes are interspersed throughout the event.
No one in the world loves beer more than the Germans, and the extent of their "binge drinking" is astonishing just from the statistics. The world's largest festival attracts more than six million visitors each year, who eat an average of 200,000 sausages, 600,000 rotisserie chickens, and drink six million liters of beer, according to Munich's tourism authority. During the two-week Oktoberfest, Germans drink and eat a total of 13,528 kilograms of food, which is enough for a person to eat for 10 years. Last year, in 2003, some 6 million people crammed into 14 tents on a 31-hectare meadow and drank about 5.7 million liters (1.5 million gallons) of German beer. All of the beer tents on Theresienplatz are temporary structures, each measuring about 2,000 square meters, with a separate stage and beer sales counter. People sit on traditional benches and at long wooden tables, enjoying the world-famous German beer and roasted pork shanks with local specialties. In addition to the drinking, the streets are decorated with lights and parades of the city's seven major breweries take to the streets with songs and dances. There are also many folkloric events, such as concerts and circus performances, as well as many vending stations and rides, such as carousels and Ferris wheels. Beer is served until 10:30 p.m., when the bands play tunes to urge people to go home, and the event on Theresienplatz ends at 11 p.m., but many visitors can't get enough of the beer, and many move on to the pubs that are open all night. Approaching the Munich beer shed in the venue, you will see more than ten by the well-known beer companies and restaurants to open a large beer house tent (Beer tent), and although the name of the tent, but each tent is like a small dome, because of the huge project with the building of a house is no different, in order to accommodate thousands of people per night to tens of thousands of people, the beer house is dug out of the heart to meet the needs of different tourists, from the middle of July on the development of giant Inside and outside, the sheds are decorated in a variety of ways. A dozen or so beer tents*** with a capacity of more than 90,000 seats, where each beer producer displays its own beer, and where everyone sings, dances, and eats grilled chicken, fish, and Pret-zel, a giant German bread, as well as a number of beer tents with stages for bands, which perform familiar German songs every night, and parades and traditional songs and dances in medieval costumes. parades in medieval costumes and traditional songs and dances. But the biggest attraction of all is the wide variety of family-friendly rides outside the beer halls, such as carousels, pirate ships, beer barrels, a large Ferris wheel, swings, roller coasters, a haunted house and other rides, as well as stalls offering visitors Imperial German food, so that people of all ages will have a great time at the Oktoberfest! In addition, at night, colorful lights illuminate the entire venue, making it even more beautiful to experience Munich the more the night goes on, while the giant Ferris wheel is the best place to overlook the Oktoberfest venue.
Qingdao International Beer Festival
Qingdao International Beer Festival is 17 years old this year, the baby has grown into a young man.
From a small local festival to Asia's No. 1 beer event, the Qingdao Beer Festival's development and growth coincides with the pace of Qingdao's economic and social development.
"You couldn't drink foreign beer in the first few sessions." Gao Zhong, a Qingdao resident who has participated in drinking competitions since the first beer festival and has won eight championships, known as the "King of Beer," bluntly told reporters that with the increased internationalization of the beer festival, more and more international brands of beer are now available.
It is reported that the first beer festival was held in 1991 at the southwest corner of Zhongshan Park, organized by Qingdao Brewery Group, and came to some brewers in the province, such as Laizhou and Weihai.
Ju Quansheng, a Zibo native who comes to the beer festival year after year, no longer has a deep impression of the first three beer festivals. He accurately remembers the first time he drank an imported foreign beer at the festival, which was at the fourth edition in 1994.
Since then, more and more foreign beers have made their way to the festival, with the 16th festival in 2006*** bringing in 45 beer brands, 41 of them foreign.
This year's Oktoberfest also featured 45 world-famous beers, with nine of the world's top 10 beers, such as Budweiser from the United States, Carlsberg from Denmark, Bergeron from Germany, Beck from Germany, Newcastle from the United Kingdom and Asahi from Japan, among others.
"The Qingdao Beer Festival is becoming more and more internationalized." Ma Gengcun, a researcher at the Qingdao Academy of Social Sciences, thinks so after comparing the beer brands that have participated in the festival over the past 17 years.
The festival has also seen more international faces. Former Australian Prime Minister John Hawke set a record for drinking 1,420 milliliters of beer in 11 seconds when he was young. At the 2001 Oktoberfest, Gao Zhong told him face-to-face that he could drink 1,500 milliliters of beer in just over eight seconds. Hawk laughed: "I'm old, not as young as I was."
The reporter noticed that, from an unknown date, photos of foreign girls or guys holding up large glasses of beer began to occupy the centerpiece of publicity coverage of the opening ceremony.
The civilized rationality is obvious when you look at the changes at the Oktoberfest.
"Back then it was bicycles parked a large area, there are many motorcycle owners to take advantage of the opportunity to make money by soliciting passengers, chaotic like a fair." A beer festival has not fallen Ma Gengcun told reporters, now to the beer city to go, more than driving a private car, cab or bus.
With the transportation "guns for guns", the traffic order has also made a qualitative leap. Previously, the car crowded, there are collision and scraping. Today, the beer city traffic flow in good order, citizens and tourists travel civilized quality improved significantly.
Social progress can be seen in the smallest detail. Wang Desheng, who has been in charge of cleaning the beer city for 10 consecutive years, said tourists have become more and more respectful of them, and people are starting to take the initiative to throw garbage into garbage cans.
"The most underutilized thing in Beer City is the sobering up room." The chief consultant of the beer festival, Lin Xingyu, told reporters that the organizing committee of the beer festival set up the sobering up room out of humane considerations. Because people now drink more and more civilized rational, this year the beer city decided to cancel the sober room.
The reporter also learned that the beer city this year will be the first time in the city to set up charity sales, from all walks of life donations of celebrities, paintings, crafts and gifts from the sale of all the proceeds for public welfare.
In addition, the beer city's entertainment program has increased a lot. "2007 Beer Carnival" in addition to the original 16 rides, but also added nearly 300 million yuan worth of 17 rides and 17 game booths. Compared with the earliest "take bamboo ring set a small gadget" game stalls, here "play" has entered the international first-class level.
There is a beer festival souvenir sales booth at the east gate of the beer city, where shopkeeper Ms. Li introduced a small mahogany beer keg to customers in detail. In the meantime, several people bought several sets of chic bottle drivers.
"Oktoberfest souvenirs emerged later." Lin said that in addition to the first beer festival organized by enterprises, the subsequent beer festivals have been transferred to the government's name and organized by the government. With the depth of the concept of reform, the beer festival and gradually began to introduce partners, is currently taken by the government-led, market-oriented operation of the mechanism: ticket sales have a special company contracted; party performances have a professional company contractors; Beer City rides are also some of the companies funded by the introduction of business.
After 17 years, from the early 1990s when the tide of reform surged to the present day, market-oriented thinking has y infiltrated the festival's business philosophy. 10 years ago, who would have dared to implement the differentiated pricing strategy of 10 yuan for daytime and 20 yuan for nighttime tickets?
The internationalized Oktoberfest is also an internationalized business opportunity. Peng Bin, general manager of Qingdao Zhihe Business Company, met several of today's regular customers at the beer festival. Mr. Kim of South Korea's Yonebayashi Co., Ltd, who mainly deals with agricultural and sideline products, met Peng Bin at the 2004 Oktoberfest. Since then, Peng Bin distribution of garlic shoots, carrots from the domestic trade into foreign trade, exported to South Korea through the Mirin, every year there are tens of millions of dollars of trade.