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There is a discount for buying a house at zero threshold.
After working in Beijing for two years, tips in the media industry recently began to look for a new job in his hometown of Jiangsu, ready to "escape from the North to Guangzhou".
"When I just graduated, I wanted to go out and come to Beijing. After two years, I found that the pace was too fast and I still liked the urban environment in my hometown. " In the past two years, Tiao rented a one-bedroom apartment in Beiyuan, Beijing, with a monthly rent of 4,000 yuan, accounting for 40% of her monthly salary. In the first year of work, rent accounts for a higher proportion of income, accounting for almost half.
The higher cost of living and transportation in big cities is the catalyst for tipping to consider returning to China. The rapid development of second-and third-tier cities and the increase of job opportunities have become the key reasons for attracting talent migration.
On March 1 day, Nanjing, the capital of tipping hometown, issued a policy, which further relaxed the conditions for talents to settle in Nanjing-"Undergraduates under 40 can settle in Nanjing directly". In other words, even if the tipper's hometown is not in the provincial capital, it is easy for her to return to Nanjing after graduating from college. More eye-catching, foreign college graduates can also get a one-time interview subsidy of 1000 yuan per person when they come to Nanjing. In addition, young college students started their first business in Nanjing after 1 this year, and received a business license, giving them a one-time business start-up subsidy of 2000 yuan.
At the beginning of last year, the plan of "retaining millions of college students in five years" in Wuhan started the first shot of "robbing people". On the basis of zero threshold, Wuhan began to build the "Changjiang Youth City" with an area of 1000 mu in Changjiang New Town, so that college graduates can buy houses at a price 20% lower than the market price and rent rental houses at a price 20% lower than the market price. According to the latest data, 30 1 10,000 college students stayed in Wuhan to start businesses last year, which was 2 1 times that of the previous year.
This demonstration effect has led Zhengzhou, Xi, Taiyuan and other cities to follow suit, hoping to attract more young employment groups to prevent the upcoming population aging dilemma.
According to the data of "20 18 Talent Trend Report" recently released by BOSS, among the second-tier cities, Hangzhou, Wuhan, Chengdu, Zhengzhou and Xi 'an have the highest talent attraction. In 20 18, 35.5% of job seekers chose these five cities.
It's too tangled
23% of job seekers "fled" and came back.
With the strong rise of second-tier cities, the net outflow rate of talents in first-tier cities has increased. According to the report, in the past three years, the proportion of young workers aged 18-35 in the first choice city for work has dropped rapidly, from 65.8% at the end of 20 15 to 46.5% at the end of 20 17. On the whole, at the beginning of 20 18, the net brain drain rate of the four first-tier cities in the north, Guangzhou and Shenzhen reached 0.6%, which was 0.05 percentage points higher than that in the same period of 20 17.
Escape from Beishangguang? Whenever the smog comes back or continues to stay up late to work overtime, many hard-working professionals will struggle.
"I have seen houses in Dali, Kunming and Xishuangbanna. I really want to buy a set and leave. It is too difficult to find an ideal job in these livable cities. " Song Yuanye, a securities analyst who has been married for several years, said. Around him, families who are unwilling to leave Beijing because of their children's education problems abound.
Although the number of talents in second-tier cities is rising rapidly, for high-end talents, the attractiveness of first-tier cities such as Beijing is still far ahead. 20 18 spring recruitment season, engaged in high-tech industries such as internet, finance and professional services, more than 80% of talents with master's degree or above still choose to work hard in first-tier cities.
What is intriguing is that talents who "escaped" from first-tier cities in the past year or two have also begun to partially return. After returning to work in his hometown of Wuhan from an Internet company in Beijing for half a year, Mr. Yin chose to go north again after the Spring Festival this year. "In Beijing, there are still more opportunities for career development." Mr. Yin said that another reason for returning to Beijing is that he is "unaccustomed" to his hometown. "The party has always been an ocean of eating and drinking, and it's not drunk. There is nothing to talk about. " He feels that after living in Beijing for many years, he is not used to the complicated and sophisticated interpersonal relationships in second-tier cities.
Chang Meng, director of BOSS's direct researcher, said that according to data tracking, 23% of people will choose to return to first-tier cities when they flee from the North, Guangzhou and Shenzhen for about 15 months.