Core data: Women's clothing industry market size, women's clothing industry market concentration, women's clothing enterprise gross margin, women's clothing enterprise inventory turnover rate, women's clothing enterprise inventory amount
From the overall development trend of the domestic apparel market, the men's clothing first with the emergence of women's clothing, and when the development of society to a certain extent, women have a certain economic When the social development to a certain extent, women have a certain economic status and purchasing power, disposable income increased substantially, China's women's clothing industry is gradually emerging. As women's income increases, compared with the same income as men, women's clothing consumption level increases more significantly, the proportion of consumer groups will be further tilted to women. As women's taste for clothing and quality requirements of the enhancement of China's women's clothing industry is to high-end branding and different personalized development.
Women's clothing market size far exceeds the size of the men's clothing market
In recent years, women's level of education has increased year by year, more than 50% of the girls who have received tertiary education, the opportunity to get a good job has increased greatly, which directly promotes the enhancement of women's incomes, and indirectly stimulates the increase in women's demand for aesthetics and the purchase power of high-end brands. Purchasing power. The proportion of high-end women's clothing in the overall women's clothing market is gradually increasing, of which the market size in 2020 will account for about 23% of the overall women's clothing market. China's high-end women's apparel industry is in a growth stage with a clear growth trend and gradually expanding market size.
In 2019, the growth rate of the overall market size of the women's clothing industry still had a slight increase, reaching 8.56%, and the market size of China's women's clothing industry in 2019 was about 105.73 billion yuan.In 2020, the market size of women's clothing fell to 940.7 billion yuan due to the impact of the epidemic. Although the market size declined more, it is still about twice the size of the men's clothing market.
Women's clothing industry presents a decentralized competition pattern
In the past 10 years, China's women's clothing industry concentration has been rising, 2020, the top ten brands together accounted for the proportion of the women's clothing market is 8.2%; the top five brands together accounted for the proportion of the women's clothing market is 5.2%. But the overall point of view to enhance the speed is slow, while the concentration is very low. China's women's clothing industry for a long time showing a low degree of concentration of decentralized competition pattern, which is mainly due to the differentiation of consumer demand for clothing for segmented styles and niche fashion brands to provide a living space, despite the increasingly competitive environment, but the rising stars still have room to catch up.
Currently the top ten market competition is even more intense, the vast majority of the combined market share is about 1%, the difference between the brands is very small. The main brands are La Chapelle, Uniqlo, VERO MODA, ONLY and so on. At the same time, China's local high-end women's clothing also has a rising trend.
Women's clothing industry profit level is high
2018-2020, China's women's clothing market gross profit margin shows fluctuation trend, but are at a high level.From 2018 to 2019, the gross profit margin of the major domestic women's clothing brands are maintained at more than 50%.In 2020, the gross profit margin of the four women's clothing companies are all different degree of decline, Lachapelle declined to 48.68%, Lanzi declined to 54.15%, Anzheng Fashion declined to 43.27%, and Golis declined to 66.23%.In the first quarter of 2021, the gross profit margin of the four enterprises increased after the epidemic improved.
Women's apparel industry inventory problem is prominent
From the inventory turnover rate of major women's apparel brands in 2020, Jinhong Group has a lower inventory turnover rate, with an inventory turnover rate of 1.15 times at the end of 2020. In addition, as of the end of 2020, the inventory turnover rate of Lancel shares is 1.37 times; Ge Li Si is 1.17 times; Anzheng fashion inventory turnover rate is the highest, 1.71 times. Overall, it seems that the women's clothing industry inventory turnover rate is low, inventory liquidity needs to be improved.
From the point of view of the amount of inventory, Anzheng fashion average inventory balance is the most, at the end of 2020 inventory balance of 1.29 billion yuan, the end of the first quarter of 2021 inventory balance of 1.22 billion yuan. at the end of 2020, the song of the inventory balance of 530 million yuan; Lancel inventory balance of 930 million yuan; Jinhong Group inventory balance of 800 million yuan.
Summary
The size of the women's apparel market depends mainly on the size of the female population. In recent years, the number of female population in China has maintained steady growth, and according to the seventh census data, China's female population will be 688 million by 2020, accounting for 48.76% of the country's total population. It can be seen that China's women's clothing consumers constitute a market that can not be ignored, the huge consumer population for the expansion of China's women's clothing market size has laid an objective foundation. At the same time, the continuous improvement of China's women's economic status contributes to the rapid expansion of China's women's clothing market. With the economic development, social progress, the future of China's women's clothing industry will continue to show an upward trend.
-- The above data from the Prospect Industry Research Institute China Women's Clothing Industry Market Demand Forecast and Investment Strategy Planning Analysis Report